4. Comedians have the best narrative

Who lives and dies with each performance? Who sometimes says, “I died last night on stage,” and, at other times, brags, “I killed last night!”

Comedians. They know narrative, probably better than anyone else. It’s their life’s blood, and it is reflected in their Narrative Index scores.

If politicians bore or confuse, they lose, then move on to their next campaign. If comedians bore or confuse, they don’t have a career at all. If they fail to use narrative power effectively, they end up standing in front of a very small audience, basically doing “performance art.”