The Importance of Good Narrative
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The ABT and the Narrative of Progressives
2019 Olson_Narrative is Everything A New Approach to Communication
1. Business - Branding is ABT
4. Concise vs. Compelling - three forms of ABT
Parents
1. Business - Branding is ABT
Children
1. The informational ABT - too much information interferes with the core message
2. The conventional ABT - so short that is devoid of content
3. The keeper ABT - the right balance