Sir Fredrick C Bartlett

“The result [of propaganda] need not be an improved memory, which in fact is not very important, but that what is transmitted goes, generally without any specific recall whatsoever, to build action, and that is the effect most desired. Thus it is not parrot repetition which is of any use, but repetition with wellconsidered variations. This is a difference that is not without its significance for democratic propaganda, for whereas Hitler’s misleading generalization [‘the Big Lie’] rests on a very poor opinion of the intelligence of the masses, this one does not.” —Frederic Charles Bartlett, Political Propaganda”

(in J Horsley - 16 maps of hell excised)