Evolution

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        Commercial systems, like natural systems, are shaped by evolution. Because an ecosystem¹s 
        species, be they biological or economic, depend on each other for survival (or death) and 
        growth, the disappearance, the mutation or the introduction of a species may affect the 
        fitness of other species in the ecosystem and can even snowball into an "avalanche" that 
        sweeps the entire ecosystem. While evolution has the potential to destroy, it is also a 
        powerful source of creativity: it selects the fittest individuals and recombines them in 
        ways that can lead to entirely new behavior.
      
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        At Icosystem we believe that understanding the mechanisms of evolution is key to 
        understanding the transformations of business ecosystems: it enables us to force the pace 
        of the evolution and develop insight into future scenarios and their consequences. We also 
        harness the creative power of evolution to design new strategies and technologies and to 
        evaluate their success in particular economic ecosystems.
      
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