FAQ TRIVIDA

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        FREQUENTLY ASKED QUESTIONS 
      
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                                What is "personalization"? 
      
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                                Web personalization provides links to pages of
      
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                                particular interest to each web visitor. TriVida learns patterns 
        of interest by
      
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                                monitoring click paths of all visitors to the site. The learned 
        patterns are then used to
      
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                                suggest particular web pages for visitors to follow. 
      
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<p>

      
                                What value can TriVida provide to me?
      
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                                By recommending web pages of particular interest to the visitor 
        (e.g., products,
      
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                                information content), visitors will more likely go to those pages, 
        stay on the site
      
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                                longer, find their answers quicker, get to products they are 
        particularly interested in
      
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                                sooner. 
      
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                                How will I know if personalization is right for me?
      
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                                Personalization allows you to treat every visitor and customer on 
        an individual basis,
      
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                                suggest items (pages) to them that they are most likely to be 
        interested in (based on
      
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                                the pages they've browsed). All web sites can add value to 
        customers and visitors
      
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                                through personalization. 
      
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<p>

      
                                How easy is TriVida to implement?
      
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                                Very easy. Minimal experience in HTML is required to embed 
        TriVida's custom web
      
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                                tags. 
      
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                                How will I know TriVida is working? Is there a tracking mechanism? 
      
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                                TriVida provides subscribers with a reports page that can generate 
        statistics that
      
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                                indicate how successful its recommendations are on the site. 
      
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<p>

      
                                What if I have questions, can I get support with the basic 
        service? 
      
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                                Yes. we provide support via phone and email. 
      
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<p>

      
                                Can I integrate my existing customer data with TriVida?
      
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                                Yes. Typically questionnaire or profile customer data can be sent 
        to TriVida using
      
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                                the same HTML tags as part of a normal TriVida integration. 
      
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                                Can I interface to enterprise data? 
      
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                                Yes. TriVida can integrate with a variety of data sources (e.g., 
        call center, inventory,
      
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                                pricing, marketing). 
      
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<p>

      
                                Does TriVida use cookies? 
      
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                                Yes. Cookies are used to identify the anonymous customer or 
        visitor so their click
      
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                                patterns can be follow across multiple pages and multiple visits. 
      
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                                What information is stored in the cookies? 
      
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                                Only a reference identifier. No personal information is stored in 
        the cookie. See
      
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                                TriVida's Privacy Statement. 
      
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