ADAPTIVE RELATIONSHIP MODELING (ARM)

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        ADAPTIVE RELATIONSHIP MODELING
      
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                                (ARM) 
      
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<p>

      
                                Adaptive Relationship Modeling (ARM)
      
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                                discovers the patterns in online activity, then uses them to 
        generate customer-specific
      
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                                recommendations that can profitably improve each customer's online 
        experience.
      
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                                Relevant information, suitable products, and appropriate services 
        can all be offered
      
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                                in real time, whether the customer is a regular patron or an 
        unidentified visitor. 
      
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                                The results of customers' selections are fed back into the system 
        so it can adaptively
      
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                                "learn" and produce increasingly more accurate recommendations. Of 
        course, to
      
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                                honor the privacy concerns of online users, TriVida permits site 
        visitors to "opt out"
      
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                                from all tracking and associated recommendations. 
      
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