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Denotation / Connotation - Baudrillard

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        "1. Political economy: Under the cover of utility ... it institutes a coherent logical 
        system, a calculus of productivity in which all production is resolved into simple 
        elements, in which all products are equivalent in their abstraction. This is the logic of 
        the commodity and the system of exchange value. 
      
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        2. The political economy of the sign: Under the cover of functionality ... it institutes a 
        certain mode of signification in which all the surrounding signs act as simple elements in 
        a logical calculus and refer to each other within the framework of the system of sign 
        exchange value," (191).
      
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        <i>There is no </i>
      
      
        truth of the object, and denotation is never more than the most beautiful of 
        connotations.... The function(ality) of forms, of objects, becomes more incomprehensible, 
        illegible, incalculable, every day," (196).
      
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