Complexity Science / Reductionism

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        The classical approach to business analysis is reductionism, which examines a system by 
        taking it apart and understanding its constituent elements. This approach works well for 
        many phenomena both in the business and natural worlds.
      
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        Traditional business analysis is being revolutionized through complexity science. 
        Complexity science is the study of systems composed of many and varied parts that interact 
        in complex and non-linear ways. Complexity science recognizes that such systems cannot be 
        understood simply by understanding the parts - the interactions among the parts and the 
        consequences of these interactions are equally significant. Icosystem looks at business 
        environments in their entirety, recognizing that they are more than the sum of their 
        parts. This fundamentally new approach often yields deep new insights into the ecology of 
        business sectors and the opportunities that can emerge.
      
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