datacenter server farm
<font size="4" face="Times New Roman">719</font><div><font face="Times New Roman" size="4">---</font></div><div><font size="4" face="Times New Roman">...<span style="background-color: rgb(255, 255, 255);">The</span><span style="background-color: rgb(255, 255, 102);"> entire information technology (IT) sector - from powering internet servers to charging smartphones - is already estimated to have the same carbon footprint as the <a href="https://www.nature.com/articles/d41586-018-06610-y" class="story-bodylink-external" style="border-width: 0px 0px 1px; border-top-style: initial; border-right-style: initial; border-bottom-style: solid; border-left-style: initial; border-top-color: initial; border-right-color: initial; border-bottom-color: rgb(220, 220, 220); border-left-color: initial; border-image: initial; font-style: inherit; font-variant: inherit; font-stretch: inherit; font-weight: bold; letter-spacing: inherit; line-height: 1.375; margin: 0px; padding: 0px; vertical-align: baseline; text-decoration-line: none; -webkit-tap-highlight-color: rgba(17, 103, 168, 0.3);">aviation industry's fuel emissions</a>.</span></font></div><p style="border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 1.375; margin: 18px 0px 0px; padding: 0px; vertical-align: baseline;"><font size="4" face="Times New Roman" style=""><span style="background-color: rgb(255, 255, 102);">And it is on course to consume as much as 20% of the world's electricity by 2030,</span><span style="background-color: rgb(255, 255, 255);"> according to </span><a href="https://www.mdpi.com/2078-1547/6/1/117" class="story-bodylink-external" style="background-color: rgb(255, 255, 255); border-width: 0px 0px 1px; border-top-style: initial; border-right-style: initial; border-bottom-style: solid; border-left-style: initial; border-top-color: initial; border-right-color: initial; border-bottom-color: rgb(220, 220, 220); border-left-color: initial; border-image: initial; font-style: inherit; font-variant: inherit; font-stretch: inherit; font-weight: bold; letter-spacing: inherit; line-height: 1.375; margin: 0px; padding: 0px; vertical-align: baseline; text-decoration-line: none; -webkit-tap-highlight-color: rgba(17, 103, 168, 0.3);">Anders Andrae,</a><span style="background-color: rgb(255, 255, 255);"> who is based at Huawei Technologies.</span></font></p><ul class="story-bodyunordered-list" style="border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: inherit; margin: 18px 0px 0px; padding: 0px; vertical-align: baseline; list-style: none; background-color: rgb(255, 255, 255);"><li class="story-bodylist-item" style="border: 0px; font-style: inherit; font-variant: inherit; font-stretch: inherit; font-weight: inherit; letter-spacing: inherit; line-height: 1.375; margin: 18px 0px 0px 20px; padding: 0px 0px 0px 4px; vertical-align: baseline; list-style: square outside;"><a href="https://www.bbc.com/news/newsbeat-45096740" class="story-bodylink" style="border-width: 0px 0px 1px; border-top-style: initial; border-right-style: initial; border-bottom-style: solid; border-left-style: initial; border-top-color: initial; border-right-color: initial; border-bottom-color: rgb(220, 220, 220); border-left-color: initial; border-image: initial; font-style: inherit; font-variant: inherit; font-stretch: inherit; font-weight: bold; letter-spacing: inherit; line-height: 1.375; margin: 0px; padding: 0px; vertical-align: baseline; text-decoration-line: none; -webkit-tap-highlight-color: rgba(17, 103, 168, 0.3);"><font size="4" face="Times New Roman" color="#000000">What could be wiped out by temperature rise</font></a></li><li class="story-bodylist-item" style="border: 0px; font-style: inherit; font-variant: inherit; font-stretch: inherit; font-weight: inherit; letter-spacing: inherit; line-height: 1.375; margin: 18px 0px 0px 20px; padding: 0px 0px 0px 4px; vertical-align: baseline; list-style: square outside;"><a href="https://www.bbc.com/news/science-environment-24021772" class="story-bodylink" style="border-width: 0px 0px 1px; border-top-style: initial; border-right-style: initial; border-bottom-style: solid; border-left-style: initial; border-top-color: initial; border-right-color: initial; border-bottom-color: rgb(220, 220, 220); border-left-color: initial; border-image: initial; font-style: inherit; font-variant: inherit; font-stretch: inherit; font-weight: bold; letter-spacing: inherit; line-height: 1.375; margin: 0px; padding: 0px; vertical-align: baseline; text-decoration-line: none; -webkit-tap-highlight-color: rgba(17, 103, 168, 0.3);"><font size="4" face="Times New Roman" color="#000000">What is climate change?</font></a></li></ul><p style="border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 1.375; margin: 18px 0px 0px; padding: 0px; vertical-align: baseline;"><font size="4" face="Times New Roman" style="background-color: rgb(255, 255, 102);">Streaming video accounts for the biggest big chunk of the world's internet traffic.</font></p><p style="border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 1.375; margin: 18px 0px 0px; padding: 0px; vertical-align: baseline; background-color: rgb(255, 255, 255);"><font size="4" face="Times New Roman"><b>Watching video over the internet at home is roughly the same as having two or three old-fashioned incandescent light bulbs on, </b>say Prof Chris Preist and Dr Dan Schien, of the University of Bristol's computer science department.</font></p><p style="border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 1.375; margin: 18px 0px 0px; padding: 0px; vertical-align: baseline; background-color: rgb(255, 255, 255);"><font size="4" face="Times New Roman">As well as the power used by these devices, energy is consumed by the networks that distribute the content.</font></p><p style="border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 1.375; margin: 18px 0px 0px; padding: 0px; vertical-align: baseline; background-color: rgb(255, 255, 255);"><font size="4" face="Times New Roman">More demand for the technology also means more energy is required to store and share vast amounts of information.</font></p><p style="border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 1.375; margin: 18px 0px 0px; padding: 0px; vertical-align: baseline; background-color: rgb(255, 255, 255);"><font size="4" face="Times New Roman">This is where data centres come in - often in vast buildings that house computer servers that store, process and distribute internet traffic. The servers themselves require a great deal of cooling.</font></p><p style="border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 1.375; margin: 18px 0px 0px; padding: 0px; vertical-align: baseline; background-color: rgb(255, 255, 255);"><font size="4" face="Times New Roman">Most of the world's internet traffic goes through these data centres and they host streaming platforms such as Netflix, Facebook and YouTube.</font></p><p style="border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 1.375; margin: 18px 0px 0px; padding: 0px; vertical-align: baseline;"><font size="4" face="Times New Roman" style="background-color: rgb(255, 255, 102);">These data centres are estimated to currently consume at least 1% of the world's electricity every year, a figure that is expected to rise in the future.</font></p><p style="border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 1.375; margin: 18px 0px 0px; padding: 0px; vertical-align: baseline;"><font size="4" face="Times New Roman" style="background-color: rgb(255, 255, 102);">They also account for about 0.3% of global CO2 emissions.</font></p><figure class="media-landscape no-caption full-width" style="border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: inherit; margin: 24px -24.6406px 0px 0px; padding: 0px; vertical-align: baseline; clear: both; background-color: rgb(255, 255, 255);"><span class="image-and-copyright-container" style="border: 0px; font-style: inherit; font-variant: inherit; font-stretch: inherit; font-weight: inherit; letter-spacing: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; display: block; position: relative;"><img src="https://ichef.bbci.co.uk/news/624/cpsprodpb/12866/production/103787857_chart-data_centres-g5jq3-nc.png" datasrc="https://ichef.bbci.co.uk/news/320/cpsprodpb/12866/production/103787857_chart-data_centres-g5jq3-nc.png" class="responsive-imageimg js-image-replace" alt="Chart shows countries that require the most space for data centres" width="624" height="431" data-highest-encountered-width="624" style="border: 0px; font-style: inherit; font-variant: inherit; font-stretch: inherit; font-weight: inherit; letter-spacing: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline; height: auto; max-width: 100%; user-select: none; width: 616.203px; transition: opacity 0.2s ease-in 0s; display: block;" /></span></figure><p style="border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 1.375; margin: 18px 0px 0px; padding: 0px; vertical-align: baseline; background-color: rgb(255, 255, 255);"><font size="4" face="Times New Roman">Mr Andrae says data centres being built across the world need to be fed by renewable energy to minimise these emissions.</font></p><p style="border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 1.375; margin: 18px 0px 0px; padding: 0px; vertical-align: baseline; background-color: rgb(255, 255, 255);"><font size="4" face="Times New Roman">The European Commission-funded Eureca project found that <b>data centres in EU countries consumed 25% more energy in 2017 compared with 2014.</b></font></p><p style="border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 1.375; margin: 18px 0px 0px; padding: 0px; vertical-align: baseline;"><font size="4" face="Times New Roman" style="background-color: rgb(255, 255, 102);">The lead scientist, Rabih Bashroush, calculated that five billion downloads and streams clocked up by the song Despacito, released in 2017, consumed as much electricity as Chad, Guinea-Bissau, Somalia, Sierra Leone and the Central African Republic put together in a single year.</font></p><h2 class="story-body__crosshead" style="border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-weight: inherit; line-height: 1.16667; margin: 32px 0px 0px; padding: 0px; vertical-align: baseline; background-color: rgb(255, 255, 255);"><font size="4" face="Times New Roman">What can you do about it?</font></h2><div><font size="4" face="Times New Roman">...</font></div><div><font face="Times New Roman" size="4"></font></div><div><p style="box-sizing: border-box; margin: 0px 0px 10px; background-color: rgb(255, 255, 255);"><strong style="box-sizing: border-box;"><font size="4" face="Times New Roman">Streaming multiple videos in the same house, and streaming video for background noise are “unsustainable”, and contribute to significant energy use, new study has found...</font></strong></p><p style="box-sizing: border-box; margin: 0px 0px 10px; background-color: rgb(255, 255, 255);"><font size="4" face="Times New Roman">Online video streaming currently consumes about 3% of total global electricity demand, and show no signs of decreasing.</font></p><p style="box-sizing: border-box; margin: 0px 0px 10px; background-color: rgb(255, 255, 255);"><font size="4" face="Times New Roman">Our personal habits, as well as the way companies encourage unrestricted data consumption are large contributing factors, according to Mike Hazas and Kelly Widdicks of Lancaster University, who authored a new study on this topic, published in the Proceedings of the 2019 CHI Conference on Human Factors in Computing Systems.</font></p><p style="box-sizing: border-box; margin: 0px 0px 10px; background-color: rgb(255, 255, 255);"><font size="4" face="Times New Roman">When you’re using a computer, or a smartphone, it can be pretty obvious that you’re using electricity - you can see the device in front of you. However, you might not be aware that if you’re accessing the internet, you’re also consuming electricity elsewhere in the world, potentially a long way from your device.</font></p><p style="box-sizing: border-box; margin: 0px 0px 10px; background-color: rgb(255, 255, 255);"><font size="4" face="Times New Roman">“Unlike switching on a light, where there’s kind of a noticeable change... if you start streaming online video then that’s actually not quite as visible what all is involved in that, and what all consumes electricity,” explains Hazas.</font></p><p style="box-sizing: border-box; margin: 0px 0px 10px; background-color: rgb(255, 255, 255);"><font size="4" face="Times New Roman">When your computer or smart TV is streaming video from the internet, for example, only about half of the total energy consumed goes into the manufacturing and powering of the device. The other half of the electricity is burnt in data centres, and the transmission of that data.</font></p><p style="box-sizing: border-box; margin: 0px 0px 10px; background-color: rgb(255, 255, 255);"><font size="4" face="Times New Roman">Data centres are buildings full of computers and other devices which store the data that you access via the internet - when your device accesses data, the computers in the data centre transmit it through the various cables, towers, and networks that comprise the internet. All of that requires electricity.</font></p><p style="box-sizing: border-box; margin: 0px 0px 10px; background-color: rgb(255, 255, 255);" /><div id="block-inject-1" class="block-inject block-inject-1" style="box-sizing: border-box; background-color: rgb(255, 255, 255); float: left;"><section id="block-block-25" class="block block-block clearfix" style="box-sizing: border-box;"><div style="box-sizing: border-box; width: 160px; margin: 15px;" /></section></div><p style="box-sizing: border-box; margin: 0px 0px 10px; background-color: rgb(255, 255, 255);"><font size="4" face="Times New Roman">“In <b>2017 CISCO said that internet video streaming formed 72% of global traffic,</b>” explains Widdicks, “we wanted to have a look at streaming in everyday life and<b> how this is growing.”</b></font></p><p style="box-sizing: border-box; margin: 0px 0px 10px; background-color: rgb(255, 255, 255);"><font size="4" face="Times New Roman">“One thing that doesn’t come across in these big statistics...is what all that streaming is for. One of the things we were trying to do with this study is understand: what role does it play in everyday life,” elaborates Hazas.</font></p><p style="box-sizing: border-box; margin: 0px 0px 10px; background-color: rgb(255, 255, 255);"><font size="4" face="Times New Roman">The study recruited 20 participants across 9 households, and logged their internet data usage for a month, to determine which practices were the dominant factors in data consumption.</font></p><p style="box-sizing: border-box; margin: 0px 0px 10px; background-color: rgb(255, 255, 255);"><font size="4" face="Times New Roman">“Streaming is becoming the default way to watch television...multiple streams are now occurring in the home with people watching separate content maybe even in the same room...also some of the things they watch aren’t always meaningful in their everyday life, they might have been watching just to fall asleep, or to create background noise, and this wasn’t necessarily creating enjoyment,” summarizes Widdicks.</font></p><p style="box-sizing: border-box; margin: 0px 0px 10px; background-color: rgb(255, 255, 255);"><font size="4" face="Times New Roman">Hazas and Widdick’s feel that some aspects of the design of services like YouTube and Netflix were contributing factors, in particular “autoplay” features.</font></p><p style="box-sizing: border-box; margin: 0px 0px 10px; background-color: rgb(255, 255, 255);"><font size="4" face="Times New Roman">“The auto playing of video means people watch more just because the next episode is played,” explains Widdicks.</font></p><p style="box-sizing: border-box; margin: 0px 0px 10px; background-color: rgb(255, 255, 255);"><font size="4" face="Times New Roman">“Our participants would also point out that they would watch just as a distraction, or as trivial entertainment - these were from their accounts...this was particularly common with YouTube,” continues Hazas.</font></p><p style="box-sizing: border-box; margin: 0px 0px 10px; background-color: rgb(255, 255, 255);"><font size="4" face="Times New Roman">The authors were quick to point out that they weren’t trying to “demonise” streaming, given that it is important to some people, and provides accessibility. But they do think that, given so much of the associated electricity consumption is essentially invisible to the consumer, we should be having an active discussion about it.</font></p><p style="box-sizing: border-box; margin: 0px 0px 10px; background-color: rgb(255, 255, 255);"><font size="4" face="Times New Roman">“I think an important part of this whole debate is about what the internet should really be for. Streaming is currently around 3% of global electricity and perhaps that’s OK, because video streaming does a lot of good for people I would say, but should there be an upper bound?” Hazas asks.</font></p><p style="box-sizing: border-box; margin: 0px; background-color: rgb(255, 255, 255);"><font size="4" face="Times New Roman">“By 2030 streaming could easily be 10% of global electricity - is that OK? Or is 20% an acceptable limit? It’s important to have an open debate about this, rather than just let things develop more organically driven by service providers and in some cases advertising revenue.”</font></p></div><div><font face="Times New Roman" size="4">---</font></div><div><font face="Times New Roman" size="4">streaming video will create huge power demands?!</font></div><div><div class="g" style="line-height: 1.2; margin-top: 0px; margin-bottom: 26px; background-color: rgb(255, 255, 255);"><div data-hveid="CAMQAA" data-ved="2ahUKEwiqlZPGgrjjAhXnmq0KHeqrAwoQFSgAMAB6BAgDEAA"><div class="rc" style="position: relative;"><div class="r" style="margin: 0px; line-height: 1.54;"><font size="4" face="Times New Roman"><a href="https://www.bbc.com/news/technology-45798523" ping="/url?sa=t&source=web&rct=j&url=https://www.bbc.com/news/technology-45798523&ved=2ahUKEwiqlZPGgrjjAhXnmq0KHeqrAwoQFjAAegQIAxAB" style="cursor: pointer;" /></font><h3 class="LC20lb" style="font-weight: normal; margin: 0px; padding: 0px; display: inline-block; line-height: 1.33;"><font size="4" face="Times New Roman"><a href="https://www.bbc.com/news/technology-45798523" ping="/url?sa=t&source=web&rct=j&url=https://www.bbc.com/news/technology-45798523&ved=2ahUKEwiqlZPGgrjjAhXnmq0KHeqrAwoQFjAAegQIAxAB" style="cursor: pointer;" /><a href="https://www.bbc.com/news/technology-45798523" ping="/url?sa=t&source=web&rct=j&url=https://www.bbc.com/news/technology-45798523&ved=2ahUKEwiqlZPGgrjjAhXnmq0KHeqrAwoQFjAAegQIAxAB" style="cursor: pointer;">Climate change: Is your Netflix habit bad for the environment? - BBC ...</a></font></h3>
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padding: 0px; border: 0px;"><li class="action-menu-item ab_dropdownitem" role="menuitem" style="margin: 0px; padding: 0px; border: 0px; list-style: none; user-select: none; cursor: pointer;"><a class="fl" href="https://webcache.googleusercontent.com/search?q=cache:v5mYiTDzOagJ:https://www.bbc.com/news/technology-45798523+&cd=1&hl=en&ct=clnk&gl=us" ping="/url?sa=t&source=web&rct=j&url=https://webcache.googleusercontent.com/search%3Fq%3Dcache:v5mYiTDzOagJ:https://www.bbc.com/news/technology-45798523%2B%26cd%3D1%26hl%3Den%26ct%3Dclnk%26gl%3Dus&ved=2ahUKEwiqlZPGgrjjAhXnmq0KHeqrAwoQIDAAegQIAxAE" style="text-decoration-line: none; cursor: pointer; display: block; padding: 7px 18px; outline: 0px;" /></li></ol></div></div></div><div class="s" style="max-width: 48em; line-height: 1.54;"><a class="fl" href="https://webcache.googleusercontent.com/search?q=cache:v5mYiTDzOagJ:https://www.bbc.com/news/technology-45798523+&cd=1&hl=en&ct=clnk&gl=us" ping="/url?sa=t&source=web&rct=j&url=https://webcache.googleusercontent.com/search%3Fq%3Dcache:v5mYiTDzOagJ:https://www.bbc.com/news/technology-45798523%2B%26cd%3D1%26hl%3Den%26ct%3Dclnk%26gl%3Dus&ved=2ahUKEwiqlZPGgrjjAhXnmq0KHeqrAwoQIDAAegQIAxAE" style="text-decoration-line: none; cursor: pointer; display: block; padding: 7px 18px; outline: 0px;"><span class="st" style="line-height: 1.54; overflow-wrap: break-word;"><font size="4" face="Times New Roman" color="#000000"><span class="f" style="line-height: 1.54;">Oct 12, 2018 - </span>The IT sector's share of global <span style="font-weight: bold;">electricity consumption</span> is predicted to ... <span style="font-weight: bold;">Streaming video</span>accounts for the biggest big chunk of the world's ...</font></span></a></div></div></div></div><div class="g" style="line-height: 1.2; margin-top: 0px; margin-bottom: 26px; background-color: rgb(255, 255, 255);"><div data-hveid="CAIQAA" data-ved="2ahUKEwiqlZPGgrjjAhXnmq0KHeqrAwoQFSgAMAF6BAgCEAA"><div class="rc" style="position: relative;"><div class="r" style="margin: 0px; line-height: 1.54;"><a class="fl" href="https://webcache.googleusercontent.com/search?q=cache:v5mYiTDzOagJ:https://www.bbc.com/news/technology-45798523+&cd=1&hl=en&ct=clnk&gl=us" ping="/url?sa=t&source=web&rct=j&url=https://webcache.googleusercontent.com/search%3Fq%3Dcache:v5mYiTDzOagJ:https://www.bbc.com/news/technology-45798523%2B%26cd%3D1%26hl%3Den%26ct%3Dclnk%26gl%3Dus&ved=2ahUKEwiqlZPGgrjjAhXnmq0KHeqrAwoQIDAAegQIAxAE" style="text-decoration-line: none; cursor: pointer; display: block; padding: 7px 18px; outline: 0px;"><font size="4" face="Times New Roman" color="#000000" /></a><font size="4" face="Times New Roman"><a href="https://www.thenakedscientists.com/articles/science-news/video-streaming-habits-affect-electricity-use" ping="/url?sa=t&source=web&rct=j&url=https://www.thenakedscientists.com/articles/science-news/video-streaming-habits-affect-electricity-use&ved=2ahUKEwiqlZPGgrjjAhXnmq0KHeqrAwoQFjABegQIAhAB" style="cursor: pointer; text-decoration-line: none;" /></font><h3 class="LC20lb" style="font-weight: normal; margin: 0px; padding: 0px; display: inline-block; line-height: 1.33;"><font size="4" face="Times New Roman"><a href="https://www.thenakedscientists.com/articles/science-news/video-streaming-habits-affect-electricity-use" ping="/url?sa=t&source=web&rct=j&url=https://www.thenakedscientists.com/articles/science-news/video-streaming-habits-affect-electricity-use&ved=2ahUKEwiqlZPGgrjjAhXnmq0KHeqrAwoQFjABegQIAhAB" style="cursor: pointer; text-decoration-line: none;" /><a href="https://www.thenakedscientists.com/articles/science-news/video-streaming-habits-affect-electricity-use" ping="/url?sa=t&source=web&rct=j&url=https://www.thenakedscientists.com/articles/science-news/video-streaming-habits-affect-electricity-use&ved=2ahUKEwiqlZPGgrjjAhXnmq0KHeqrAwoQFjABegQIAhAB" style="cursor: pointer; text-decoration-line: none;">Video streaming habits affect electricity use | Science News | Naked ...</a></font></h3>
<div class="TbwUpd" style="display: inline-block; line-height: 1.54; padding-bottom: 1px; padding-top: 1px;"><cite class="iUh30" style="font-style: normal; padding-top: 1px; line-height: 1.43;">https://www.thenakedscientists.com/.../video-streaming-habits-affect-electricity-use</cite></div><div class="action-menu ab_ctl" style="display: inline; position: relative; margin: 1px 3px 0px; user-select: none; vertical-align: middle;"><a class="GHDvEf ab_button" href="https://www.google.com/search?q=streaming+video+power+usuage&oq=streaming+video+power+usuage&aqs=chrome..69i57.8823j0j4&sourceid=chrome&ie=UTF-8#" id="am-b1" aria-label="Result Options" aria-expanded="false" aria-haspopup="true" role="button" jsaction="m.tdd;keydown:m.hbke;keypress:m.mskpe" data-ved="2ahUKEwiqlZPGgrjjAhXnmq0KHeqrAwoQ7B0wAXoECAIQAg" style="border-radius: 0px; cursor: default; font-weight: bold; height: 12px; line-height: 27px; margin: 1px 0px 2px; min-width: 0px; padding: 0px; text-align: center; transition: none 0s ease 0s; user-select: none; background-image: none; border: 0px; box-shadow: 0px 0px 0px 0px; filter: none; width: 13px; text-decoration-line: none; display: inline-block;"><span class="mn-dwn-arw" style="border-color: rgb(0, 102, 33) transparent; border-style: solid; border-width: 5px 4px 0px; width: 0px; height: 0px; margin-left: 3px; top: 7.5px; margin-top: -4px; position: absolute; left: 0px;" /></a><div class="action-menu-panel ab_dropdown" role="menu" tabindex="-1" jsaction="keydown:m.hdke;mouseover:m.hdhne;mouseout:m.hdhue" data-ved="2ahUKEwiqlZPGgrjjAhXnmq0KHeqrAwoQqR8wAXoECAIQAw" style="background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; border: 1px solid rgba(0, 0, 0, 0.2); padding: 0px; position: absolute; right: auto; top: 12px; white-space: nowrap; z-index: 3; transition: opacity 0.218s ease 0s; box-shadow: rgba(0, 0, 0, 0.2) 0px 2px 4px; left: 0px; visibility: hidden;"><ol style="margin: 0px; padding: 0px; border: 0px;"><li class="action-menu-item ab_dropdownitem" role="menuitem" style="margin: 0px; padding: 0px; border: 0px; list-style: none; user-select: none; cursor: pointer;"><a class="fl" href="https://webcache.googleusercontent.com/search?q=cache:lj6h0kLZG3cJ:https://www.thenakedscientists.com/articles/science-news/video-streaming-habits-affect-electricity-use+&cd=2&hl=en&ct=clnk&gl=us" ping="/url?sa=t&source=web&rct=j&url=https://webcache.googleusercontent.com/search%3Fq%3Dcache:lj6h0kLZG3cJ:https://www.thenakedscientists.com/articles/science-news/video-streaming-habits-affect-electricity-use%2B%26cd%3D2%26hl%3Den%26ct%3Dclnk%26gl%3Dus&ved=2ahUKEwiqlZPGgrjjAhXnmq0KHeqrAwoQIDABegQIAhAE" style="text-decoration-line: none; cursor: pointer; display: block; padding: 7px 18px; outline: 0px;" /></li></ol></div></div></div><div class="s" style="max-width: 48em; line-height: 1.54;"><a class="fl" href="https://webcache.googleusercontent.com/search?q=cache:lj6h0kLZG3cJ:https://www.thenakedscientists.com/articles/science-news/video-streaming-habits-affect-electricity-use+&cd=2&hl=en&ct=clnk&gl=us" ping="/url?sa=t&source=web&rct=j&url=https://webcache.googleusercontent.com/search%3Fq%3Dcache:lj6h0kLZG3cJ:https://www.thenakedscientists.com/articles/science-news/video-streaming-habits-affect-electricity-use%2B%26cd%3D2%26hl%3Den%26ct%3Dclnk%26gl%3Dus&ved=2ahUKEwiqlZPGgrjjAhXnmq0KHeqrAwoQIDABegQIAhAE" style="text-decoration-line: none; cursor: pointer; display: block; padding: 7px 18px; outline: 0px;"><span class="st" style="line-height: 1.54; overflow-wrap: break-word;"><font size="4" face="Times New Roman" color="#000000"><span class="f" style="line-height: 1.54;">May 22, 2019 - </span>Online <span style="font-weight: bold;">video streaming</span> currently consumes about 3% of total global <span style="font-weight: bold;">electricity</span> demand, and show no signs of decreasing. Our personal habits ...</font></span></a></div></div></div></div><div><a class="fl" href="https://webcache.googleusercontent.com/search?q=cache:lj6h0kLZG3cJ:https://www.thenakedscientists.com/articles/science-news/video-streaming-habits-affect-electricity-use+&cd=2&hl=en&ct=clnk&gl=us" ping="/url?sa=t&source=web&rct=j&url=https://webcache.googleusercontent.com/search%3Fq%3Dcache:lj6h0kLZG3cJ:https://www.thenakedscientists.com/articles/science-news/video-streaming-habits-affect-electricity-use%2B%26cd%3D2%26hl%3Den%26ct%3Dclnk%26gl%3Dus&ved=2ahUKEwiqlZPGgrjjAhXnmq0KHeqrAwoQIDABegQIAhAE" style="text-decoration-line: none; cursor: pointer; display: block; padding: 7px 18px; outline: 0px;"><font size="4" face="Times New Roman" color="#000000">
</font></a></div><div><a class="fl" href="https://webcache.googleusercontent.com/search?q=cache:lj6h0kLZG3cJ:https://www.thenakedscientists.com/articles/science-news/video-streaming-habits-affect-electricity-use+&cd=2&hl=en&ct=clnk&gl=us" ping="/url?sa=t&source=web&rct=j&url=https://webcache.googleusercontent.com/search%3Fq%3Dcache:lj6h0kLZG3cJ:https://www.thenakedscientists.com/articles/science-news/video-streaming-habits-affect-electricity-use%2B%26cd%3D2%26hl%3Den%26ct%3Dclnk%26gl%3Dus&ved=2ahUKEwiqlZPGgrjjAhXnmq0KHeqrAwoQIDABegQIAhAE" style="text-decoration-line: none; cursor: pointer; display: block; padding: 7px 18px; outline: 0px;"><font size="4" face="Times New Roman" color="#000000">=</font></a></div><div><a class="fl" href="https://webcache.googleusercontent.com/search?q=cache:lj6h0kLZG3cJ:https://www.thenakedscientists.com/articles/science-news/video-streaming-habits-affect-electricity-use+&cd=2&hl=en&ct=clnk&gl=us" ping="/url?sa=t&source=web&rct=j&url=https://webcache.googleusercontent.com/search%3Fq%3Dcache:lj6h0kLZG3cJ:https://www.thenakedscientists.com/articles/science-news/video-streaming-habits-affect-electricity-use%2B%26cd%3D2%26hl%3Den%26ct%3Dclnk%26gl%3Dus&ved=2ahUKEwiqlZPGgrjjAhXnmq0KHeqrAwoQIDABegQIAhAE" style="text-decoration-line: none; cursor: pointer; display: block; padding: 7px 18px; outline: 0px;"><font size="4" face="Times New Roman" color="#000000">red herring 2016</font></a></div><div><p style="box-sizing: border-box; margin: 0px 0px 26px; padding: 0px; background-color: rgb(255, 255, 255);"><a class="fl" href="https://webcache.googleusercontent.com/search?q=cache:lj6h0kLZG3cJ:https://www.thenakedscientists.com/articles/science-news/video-streaming-habits-affect-electricity-use+&cd=2&hl=en&ct=clnk&gl=us" ping="/url?sa=t&source=web&rct=j&url=https://webcache.googleusercontent.com/search%3Fq%3Dcache:lj6h0kLZG3cJ:https://www.thenakedscientists.com/articles/science-news/video-streaming-habits-affect-electricity-use%2B%26cd%3D2%26hl%3Den%26ct%3Dclnk%26gl%3Dus&ved=2ahUKEwiqlZPGgrjjAhXnmq0KHeqrAwoQIDABegQIAhAE" style="text-decoration-line: none; cursor: pointer; display: block; padding: 7px 18px; outline: 0px;"><span style="box-sizing: border-box;"><font size="4" face="Times New Roman" color="#000000">Today IOC is home to over 25 startups, which Sigfusson says is “just the beginning.” Green tech will also play a big role in the cluster’s future, ensuring success in Iceland’s energy-driven economy.</font></span></a></p><p style="box-sizing: border-box; margin: 0px 0px 26px; padding: 0px; background-color: rgb(255, 255, 255);"><a class="fl" href="https://webcache.googleusercontent.com/search?q=cache:lj6h0kLZG3cJ:https://www.thenakedscientists.com/articles/science-news/video-streaming-habits-affect-electricity-use+&cd=2&hl=en&ct=clnk&gl=us" ping="/url?sa=t&source=web&rct=j&url=https://webcache.googleusercontent.com/search%3Fq%3Dcache:lj6h0kLZG3cJ:https://www.thenakedscientists.com/articles/science-news/video-streaming-habits-affect-electricity-use%2B%26cd%3D2%26hl%3Den%26ct%3Dclnk%26gl%3Dus&ved=2ahUKEwiqlZPGgrjjAhXnmq0KHeqrAwoQIDABegQIAhAE" style="text-decoration-line: none; cursor: pointer; display: block; padding: 7px 18px; outline: 0px;"><span style="box-sizing: border-box;"><font size="4" face="Times New Roman" color="#000000">Renewables have become a major avenue of exploration in Iceland, with firms such as XRG Power and Keynatura working to capitalize on the island’s abundance of biofuel, hydroelectric and geothermal energy. All of Iceland’s energy is renewable and it produces five times the need of its 323,002 citizens.</font></span></a></p><p style="box-sizing: border-box; margin: 0px 0px 26px; padding: 0px; background-color: rgb(255, 255, 255);"><a class="fl" href="https://webcache.googleusercontent.com/search?q=cache:lj6h0kLZG3cJ:https://www.thenakedscientists.com/articles/science-news/video-streaming-habits-affect-electricity-use+&cd=2&hl=en&ct=clnk&gl=us" ping="/url?sa=t&source=web&rct=j&url=https://webcache.googleusercontent.com/search%3Fq%3Dcache:lj6h0kLZG3cJ:https://www.thenakedscientists.com/articles/science-news/video-streaming-habits-affect-electricity-use%2B%26cd%3D2%26hl%3Den%26ct%3Dclnk%26gl%3Dus&ved=2ahUKEwiqlZPGgrjjAhXnmq0KHeqrAwoQIDABegQIAhAE" style="text-decoration-line: none; cursor: pointer; display: block; padding: 7px 18px; outline: 0px;"><span style="box-sizing: border-box;"><font size="4" face="Times New Roman" color="#000000">The country’s almost-equidistance between the U.S. and western Europe has made it not only an attractive tourist destination – the number of visitors has increased from just under half a million in 2010 to 1.3 million last year, and represents 31% of foreign exchange earnings – but reduces latency and time issues.</font></span></a></p><p style="box-sizing: border-box; margin: 0px 0px 26px; padding: 0px; background-color: rgb(255, 255, 255);"><a class="fl" href="https://webcache.googleusercontent.com/search?q=cache:lj6h0kLZG3cJ:https://www.thenakedscientists.com/articles/science-news/video-streaming-habits-affect-electricity-use+&cd=2&hl=en&ct=clnk&gl=us" ping="/url?sa=t&source=web&rct=j&url=https://webcache.googleusercontent.com/search%3Fq%3Dcache:lj6h0kLZG3cJ:https://www.thenakedscientists.com/articles/science-news/video-streaming-habits-affect-electricity-use%2B%26cd%3D2%26hl%3Den%26ct%3Dclnk%26gl%3Dus&ved=2ahUKEwiqlZPGgrjjAhXnmq0KHeqrAwoQIDABegQIAhAE" style="text-decoration-line: none; cursor: pointer; display: block; padding: 7px 18px; outline: 0px;"><span style="box-sizing: border-box;"><font size="4" face="Times New Roman" color="#000000"><b>The lure of fueling data centers on clean energy is also tempting for tech’s major players. Many large brands, such as BMW, which announced that it pays 83% for data in Iceland than Germany, have arrived.</b></font></span></a></p><p style="box-sizing: border-box; margin: 0px 0px 26px; padding: 0px; background-color: rgb(255, 255, 255);"><a class="fl" href="https://webcache.googleusercontent.com/search?q=cache:lj6h0kLZG3cJ:https://www.thenakedscientists.com/articles/science-news/video-streaming-habits-affect-electricity-use+&cd=2&hl=en&ct=clnk&gl=us" ping="/url?sa=t&source=web&rct=j&url=https://webcache.googleusercontent.com/search%3Fq%3Dcache:lj6h0kLZG3cJ:https://www.thenakedscientists.com/articles/science-news/video-streaming-habits-affect-electricity-use%2B%26cd%3D2%26hl%3Den%26ct%3Dclnk%26gl%3Dus&ved=2ahUKEwiqlZPGgrjjAhXnmq0KHeqrAwoQIDABegQIAhAE" style="text-decoration-line: none; cursor: pointer; display: block; padding: 7px 18px; outline: 0px;"><font size="4" face="Times New Roman" color="#000000"><span style="box-sizing: border-box;">Iceland’s stringent data privacy laws, too, have piqued interest from individuals and companies alike (Iceland’s links to Wikileaks, Silk Road and the Pirate Bay have been well-documented). In December 2014 Birgitta Jónsdóttir, of the </span></font></a><font size="4" face="Times New Roman"><a href="https://en.immi.is/" style="box-sizing: border-box; transition: all 0.1s ease-in-out 0s; text-decoration-line: none;">International Modern Media Institute</a><span style="box-sizing: border-box;">, told Reuters that “Iceland should become for information what Switzerland is for money.”</span></font></p><p style="box-sizing: border-box; margin: 0px 0px 26px; padding: 0px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box;"><font size="4" face="Times New Roman">Views on the government’s initiatives towards startups are mixed. Khamallakharan lauds its Innovation Bill, released just last month, which among other things makes tax reductions on investments, and taxes employee stock options at sale. Others, however, criticize the laws on server farms and foreign investment.</font></span></p><p style="box-sizing: border-box; margin: 0px 0px 26px; padding: 0px; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box;"><font size="4" face="Times New Roman">“There are government agencies that were created for the sole purpose of funding various tech projects and the overall positivity towards the startup scene is really good,” said Jonsson. “But I personally don’t believe government forerunners truly understand to what heights the Icelandic startup and tech scene could climb.”</font></span></p><p style="box-sizing: border-box; margin: 0px 0px 26px; padding: 0px; background-color: rgb(255, 255, 255);"><font size="4" face="Times New Roman"><span style="box-sizing: border-box;">Iceland has honed a reputation for high tech with VR and gaming companies </span><a href="https://www.ccpgames.com/" style="box-sizing: border-box; transition: all 0.1s ease-in-out 0s; text-decoration-line: none;">CCP Games</a><span style="box-sizing: border-box;"> – maker of hit Eve Online – and </span><a href="http://www.solfar.com/" style="box-sizing: border-box; transition: all 0.1s ease-in-out 0s; text-decoration-line: none;">Sólfar Studios</a><span style="box-sizing: border-box;"> raising $32 million last year. Khamallakharan points to Iceland’s education system, where “the enrollment and interest in software engineering, gaming and other technologies at the university level has skyrocketed,” as the main catalyst for this reputation.</span></font></p></div><div><font size="4" face="Times New Roman">===</font></div></div>