Subaru
<a href="http://grist.org/business-technology/subarus-new-sustainability-pledge-is-pretty-weak-heres-why/">http://grist.org/business-technology/subarus-new-sustainability-pledge-is-pretty-weak-heres-why/</a><div>...</div><div><p style="box-sizing: inherit; text-rendering: optimizeLegibility; font-family: Georgia, 'Droid Serif', Cambria, 'Times New Roman', Times, serif; margin: 0px 0px 20px; padding: 0px; line-height: 1.6; font-size: 1.125rem; color: rgb(34, 34, 34); background-color: rgb(255, 255, 255);">What <em style="box-sizing: inherit; line-height: inherit;">should </em>Subaru be doing? Expanding its good work on mileage efficiency (what about a super-efficient hybrid instead of the <a href="http://www.consumerreports.org/cro/news/2014/06/subaru-xv-crosstrek-is-a-disappointing-hybrid/index.htm" style="box-sizing: inherit; color: rgb(191, 115, 64); line-height: inherit; text-decoration: none; background-color: transparent;">modestly efficient</a> Crosstrek?). Making climate change, not solid waste, the focus of its cause marketing. Lobbying Congress for a carbon tax very publicly and from the CEO level. Continuing its zero waste work too, because it’s good business, and national parks are awesome, but doing so in the context of climate change, not <em style="box-sizing: inherit; line-height: inherit;">instead </em>of talking about it.</p><p style="box-sizing: inherit; text-rendering: optimizeLegibility; font-family: Georgia, 'Droid Serif', Cambria, 'Times New Roman', Times, serif; margin: 0px 0px 20px; padding: 0px; line-height: 1.6; font-size: 1.125rem; color: rgb(34, 34, 34); background-color: rgb(255, 255, 255);">We’ve entered a new era in corporate responsibility. No longer is taking a position on climate change risky. Now, in the hottest year in the temperature record, <em style="box-sizing: inherit; line-height: inherit;">not</em>taking a position on climate change is the big risk. Companies that don’t should be called out. If “Who You Are is What You Leave Behind,” and we leave behind a world warmed by 4 degrees C, then we have a terrible Legacy. Tag, Subaru: You’re it.</p><p style="box-sizing: inherit; text-rendering: optimizeLegibility; font-family: Georgia, 'Droid Serif', Cambria, 'Times New Roman', Times, serif; margin: 0px 0px 20px; padding: 0px; line-height: 1.6; font-size: 1.125rem; color: rgb(34, 34, 34); background-color: rgb(255, 255, 255);"></p><p style="box-sizing: inherit; text-rendering: optimizeLegibility; font-family: Georgia, 'Droid Serif', Cambria, 'Times New Roman', Times, serif; margin: 0px 0px 20px; padding: 0px; line-height: 1.6; font-size: 1.125rem; color: rgb(34, 34, 34); background-color: rgb(255, 255, 255);">made airplane engines ww2</p><p style="box-sizing: inherit; text-rendering: optimizeLegibility; font-family: Georgia, 'Droid Serif', Cambria, 'Times New Roman', Times, serif; margin: 0px 0px 20px; padding: 0px; line-height: 1.6; font-size: 1.125rem; color: rgb(34, 34, 34); background-color: rgb(255, 255, 255);">=</p></div>