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Rumble, an extreme right-wing video-sharing platform that was the official livestreaming partner of the 2024 Republican presidential primary debates, has an “editor picks” section of its site — an apparently curated list that highlights and promotes specific videos. Rumble’s own source code says the section has “the absolute real best of Rumble.com,” and Rumble CEO Chris Pavlovski has said that he has “personally” and “manually” featured content in the section.

An ongoing Media Matters review since June 2023 has found that the “editor picks” section has repeatedly featured conspiracy theory content.

Below are conspiracy theories — and the videos pushing them — that have been featured in Rumble’s “editor picks.”

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QAnon conspiracy theory

June 12, 2023: Rumble selected an episode of a show from Badlands Media, a channel affiliated with the QAnon conspiracy theory, as one of its “editor picks.” The specific show, Eye of the Storm, was dedicated to “dissecting the Q Drops from the start” and discussed on-screen images of posts from QAnon’s central figure. [Media Matters, 6/14/23; Twitter/X, 6/12/23]

Mass shooting false flag conspiracy theory

August 30, 2023: Among its “editor picks,” Rumble selected a video that suggested that a racist mass shooting in Jacksonville, Florida, may have been a false flag operation. The video titled “MUGshot Sets Off False Flags ReeEEeE Stream 08-27-23” was from far-right figure “TheSaltyCracker,” who previously amplified conspiracy theories and harmful rhetoric. The video claimed that the Jacksonville shooting “could be a false flag” and that “the timing” of the event was “incredibly weird.” [Media Matters, 8/30/23, 9/9/19, 7/20/22]

Rumble editors pick Jacksonville video

CitationScreenshot of Rumble’s “editor picks” section taken on August 30, 2023

9/11 Trutherism

September 11, 2023: During the week of the 22nd anniversary of the September 11 attacks, Rumble selected multiple videos as “editor picks” that pushed false conspiracy theories about the attacks. One video, in part titled “The Shocking Masterminds Behind 9/11,” had as its description, “Kevin explores, in a very fact based way, who could have been behind the 9/11 plot and he mostly points to Dick Cheney and Donald Rumsfeld,” referring to the then-vice president and then-secretary of defense. Another video featuring the attacks in its thumbnail was from Rumble Exclusives channel The Quartering and falsely claimed that World Trade Center Building 7 was demolished by pre-rigged explosives. The host described the theory as “pretty interesting” and “stuff that we can only talk about on Rumble.” (In December 2022, before the channel announced it would be going “live on Rumble, exclusively,” Rumble CEO Chris Pavlovski said Rumble would “definitely” put the channel “in editor picks if he multicasts it to Rumble.“) [Media Matters, 4/11/23, 9/14/23; Twitter/X, 12/23/22]

Video CitationFrom a video showing Rumble’s “editor picks” on September 11, 2023

Conspiracy theories tied to antisemitism

December 4, 2023: Among its “editor picks,” Rumble selected a video about supposed “lizard people” controlling the world, which is a conspiracy theory that has been tied to violence and antisemitism. During the video, titled “Lizard Climate Scam ReeEEeE Stream 12-03-23,” far-right figure “TheSaltyCracker” claimed that “you just saw all these lizard people fly in to Munich, Germany, on private jets screaming about … climate change,” and that “every single apparatus of lizard person fucking monstrosities are throwing everything that they got against Donald Trump.” The video’s thumbnail also featured an image of King Charles III with a long cartoon tongue sticking out, apparently in reference to the conspiracy theory. [Media Matters, 12/19/23]

Rumble TheSaltyCracker reptilian

CitationScreenshot of Rumble's "editor picks" section taken on December 4, 2023

March 11, 2024: Rumble selected as one of its “editor picks” a video with a thumbnail that features an image of billionaire philanthropist George Soros holding puppet strings — an antisemitic trope. The video’s host described Soros as “one guy that I know is causing mass destruction” and falsely claimed that Soros said “destroying America will be the culmination of my life’s work.” The video’s description also claims that Soros “has been single-handedly influencing the political arena in many of our failing major cities from the shadows.” [Rumble, 3/8/23, accessed 3/12/24, accessed 3/12/24; The Forward, 7/12/23; Reuters, 6/18/20]

Rumble George Soros editor pick

CitationScreenshot of Rumble's "editor picks" section taken on March 11, 2024

Conspiracy theory that Taylor Swift is a “psyop” and “a fed”

January 10, 2024: Among its “editor picks,” Rumble selected a video promoting the conspiracy theory that pop star Taylor Swift is a “psyop” and “a fed.” The video was titled in part “T-Swift is a PSY-OP!!,” featured Swift in its thumbnail image alongside the text “T Swift a fed??” and the video description included, “Are the FEDS using Taylor Swift as a Psy-op agent? We Will discuss the possibility today.” The video claimed that Swift could be “a psyop devil for the government,” adding that she is “almost omnipresent, like a demon would be,” and cited a false segment from Fox News as evidence suggesting that the Department of Defense is using Swift as an “asset” for “combatting online misinformation.” [Media Matters, 1/10/24]

Rumble Taylor Swift video editor pick

CitationScreenshot of Rumble's "editor picks" section taken on January 10, 2024

Anti-trans Michelle Obama conspiracy theory

February 12, 2024: Rumble selected a video featuring a baseless anti-trans conspiracy theory that former first lady Michelle Obama is secretly a man as one of its “editor picks.” The video from the right-wing show The Conservative Podcast was titled in part “Michelle Obama is a Man.” In the video, co-host Shane Ginsberg (known online as “shaneyyricch”) asked if his fellow co-host Elan Brooks thought “Michelle Obama is a man.” In response, Brooks called it “a good question.” [Media Matters, 2/13/24]

Rumble Michelle Obama editor pick

CitationScreenshot of Rumble's "editor picks" section taken on February 12, 2024

Flat Earth conspiracy theory

February 26, 2024: Among its “editor picks,” Rumble selected a video that was titled in part “The Earth is Flat.” In the video, also from The Conservative Podcast, Brooks said, “Some people are of the mindset that the Earth is actually a flat plane, and not a spinning globe,” an idea he called an “interesting kind of concept.” He also cited The Simpsons, the Bible, and the late German rocket engineer Wernher von Braun as possible evidence for the conspiracy theory that “we have a dome.” [Media Matters, 2/28/24]

Rumble Flat Earth editor pick

CitationScreenshot of Rumble's "editor picks" section taken on February 26, 2024

Chemtrails conspiracy theory

February 29, 2024: Rumble selected a video pushing the chemtrails conspiracy theory as one of its “editor picks.” The conspiracy theory baselessly claims that contrails in the sky are actually from the government spraying chemicals into the air for various nefarious purposes, such as weather or mind control. The video’s title — “Climate Change Pushers Actually MANIPULATING The Weather. What Are They Spraying In Our Skies?” — pushed the conspiracy theory, and host Kim Iversen said, “People have been telling me, ‘Kim, look into chemtrails. Look into geoengineering,’ right?” [CNN, 3/12/24; Rumble, The Kim Iversen Show, 2/28/24]

Rumble chemtrails editor pick

CitationScreenshot of Rumble's "editor picks" section taken on February 29, 2024

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The Salty Cracker finally got the axe at YouTube…more the reason to go to Rumble.

The Salty Cracker Rumble Leaderboard Videos collage | Media Matters for America

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JUST A SLUR TO THROW LIKE PUTIN NAZI?

Rumble, an extreme right-wing video-sharing platform that has been the official streaming site of the 2024 Republican presidential primary debates, on December 4 listed as one of its “editor picks” a video featuring a conspiracy theory about supposed “lizard people” controlling the world.

The lizard people conspiracy theory, also known as the reptilian conspiracy theory, was popularized by infamous conspiracy theorist David Icke. Business Insider noted the likely antisemitic background of the concept, noting that Icke’s written commentary about the conspiracy theory is “clearly evocative of the centuries-old blood-libel conspiracy theory, which alleged that a cabal of Jews were controlling the world and drinking the blood of Christian children.” The lizard people conspiracy theory has also been tied to multiple violent incidents, including a man who killed his brother with a sword in 2019 anda man who exploded his recreational vehicle in downtown Nashville in 2020.

Rumble’s “editor picks” section is apparently curated to highlight specific videos available on the platform. A video titled “Lizard Climate Scam ReeEEeE Stream 12-03-23” was featured in Rumble’s “editor picks” section on December 4. The video was posted by “TheSaltyCracker,” who has amplified conspiracy theories and harmful rhetoric before. The thumbnail features an image of King Charles III with a long cartoon tongue sticking out, seemingly a reference to the conspiracy theory about lizard people.

CitationScreenshot of Rumble's "editor picks" section taken on December 4, 2023

During the video, “TheSaltyCracker” criticized attendees of COP28, the United Nations' annual climate summit, saying that “you just saw all these lizard people fly in to Munich, Germany, on private jets screaming about … climate change. They don’t care about climate change. It’s a scam.”

CitationFrom a video uploaded to Rumble on December 3, 2023

“THESALTYCRACKER”: But look the hell around. These people lied about everything. Lied about everything. They tell you about the polar bears, the polar ice. They say, “No, go out there and take a bunch of experimental vaccines. Everything's going to be totally fine.” Nope. I’m good. I’m good. Also, don't worry about all the stabbings. I’m worried about all the stabbings. There’s a lot of stabbings popping off lately. I’ve worried about a wide open border. “No, there’s no such thing as an open border.”

These fucking people are lying about everything. Everything they tell you to not be worried about, be worried about. Everything they tell you to be worried about, it’s a fucking scam. It’s a total scam. You just saw all these lizard people fly in to Munich, Germany, on private jets screaming about [unintelligible] climate change. They don’t care about climate change. It’s a scam. It’s a straight up scam.

He also criticized King Charles III for calling for action to address climate change in a speech at the summit, claiming that he has “tiny lizard balls.”

“TheSaltyCracker” also attacked former Rep. Liz Cheney (R-WY) for her criticism of former President Donald Trump, claiming that “every single apparatus of lizard person fucking monstrosities are throwing everything that they got against Donald Trump.”

CitationFrom a video uploaded to Rumble on December 3, 2023

“THESALTYCRACKER”: By the way, you were on the receiving end of this, you dumb cow, you Miss Piggy-looking son of a bitch. We told you. We don’t give a fuck. We don’t care who hates Donald Trump. We don’t care who likes Donald Trump. We just understand that every single apparatus of lizard person fucking monstrosities are throwing everything that they got against Donald Trump. Everything. Everything. This corrupt fucking judicial system, the kid-fuckers in Hollywood, the dipshits on the sports ball fields, everybody. Everything’s against my dude, everything.

He also claimed that Cheney was “the fucking spawn of a lizard person war criminal,” referring to her father, former Vice President Dick Cheney.

Rumble has previously featured videos as “editor picks” that were dedicated to the QAnon conspiracy theory, 9/11 trutherism, and a claim that an August mass shooting in Jacksonville, Florida, was a false flag.

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...SALTY CRACKER

## Right-wing media support instituting a travel ban for all Muslims
- On Hannity, former Trump senior adviser Stephen Miller called to “reintroduce President Trump’s travel ban on jihadist regions” and deport foreign students who he alleged were “expressing support for terrorism” on college campuses. Miller argued, “We should not have sympathizers of Hamas, sympathizers of terrorism, sympathizers of the destruction and death of innocent people attending our universities and becoming part of America.” Fox News, *Hannity*, [10/12/23]
- Anti-Muslim extremist Laura Loomer: “RESTORE THE ISLAMIC TERROR TRAVEL BAN!” Loomer called for the United States to “DEPORT ALL JIHADIS” in order to “MAKE AMERICA SAFE AGAIN!” Twitter/X, [10/28/23]
- On Newsmax, guest and former Florida Attorney General Pam Bondi called to “reinstate President Trump’s travel ban immediately” and revoke visas for foreign students who allegedly “support Hamas.” Host Chris Salcedo agreed, decrying immigration from “people who are so antithetical to Western civilization” and seek to “undermine” America. Newsmax, *The Chris Salcedo Show*, [10/23/23]
- On X (formerly Twitter), War Room CFO Grace Chong reposted Steve Bannon’s call to “STOP THE INVASION OF AMERICA” and “REINSTATE TRAVEL BAN” in response to Hamas’ terror attack on Israel. Twitter/X, [10/9/23]
- Fox host Brian Kilmeade expressed support for Trump’s reinstatement of his Muslim ban in a potential second term. While Kilmeade criticized Trump’s application of the 2017 ban, he added that “hopefully he knows how to implement things better now — if he was to become president again.” Fox Business, *Varney & Co.*, [10/17/23]

## Right-wing media denied and downplayed the existence of Islamophobia

- On his Fox News Radio show, Kilmeade claimed that “so-called” Islamophobia “really doesn’t exist.” Kilmeade and guest Dan Senor slammed the Biden administration for creating a national strategy to combat Islamophobia, failing to mention the national strategy to combat antisemitism released by the White House in May. Fox News Radio, *The Brian Kilmeade Show*, [10/24/23; NPR, 5/25/23]
- Outkick co-host Buck Sexton called Islamophobia “a nonsensical term used by cynical people to bully the public.” Co-host and Outkick founder Clay Travis agreed, claiming,“No one is calling for anything of any violent act to be perpetrated against anyone of the Muslim faith at all.” OutKick, *The Clay Travis & Buck Sexton Show*, [11/2/23]
- Levin denied a recent surge in Islamophobia and complained about the attention the White House has given to the bigotry. Levin ranted: “I’m sick and tired of this White House, every time they talk about antisemitism, talk about, what is it? Islamic bigotry? Islamophobia. There’s not a 4 or 500% increase in threats against Muslims in this country. What are they talking about? Are there Jews in the street and Christians in the street and other people in the street, really protesting about ‘Get rid of the Muslims, exterminate the Muslims, obliterate the Muslims?’ Tell me, who is that? Does anybody do it? Of course not.” Westwood One, *The Mark Levin Show*, [10/30/23]

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All You Need To Know About Mr.Salty Cracker

By admin August 12, 2021

Youtube is currently one of the most popular social media platforms and it’s justified because it’s quite engaging. From informational videos to entertainment videos, you can find all sorts of content here. Earlier, a few years back this platform was used for the sole purpose of entertaining the audience with interesting information and lesser-known facts or for movies and songs.

However now things have changed a bit and we can now see multiple Youtube channels where people run live podcasts, enjoying some freedom of speed and putting up opinions about different aspects.

Who Is Salty Cracker?

Speaking of freedom of speech on Youtube, today we are going to talk a bit about Mr.Salty Cracker who runs a Youtube channel that goes by the name “Salty Cracker”. Most of you probably don’t know him because there isn’t much information available about him. In fact, no one even knows the name of the salty cracker.

But if you have a look at his Youtube channel and if you listen to his podcasts, you’ll see that he has become quite a celebrity who is known for making political news videos that are predominantly right-wing. He has another channel that goes by the name “Mrs Salty Cracker” and he started that channel in 2019 whereas his original first channel “Mr Salty Cracker” started in 2015. His oldest known video is “SJW politics in our public school system” and it was uploaded on the 2nd of June in 2018.

As far as the subscribers on his channel are concerned, well, he has passed a huge figure of 641,000 and it’s growing with each passing day.

Salty Cracker Net Worth

If you are familiar with Salty Cracker and if you’ve been following him, you’d probably be curious about his net worth. Well, for those of you who don’t know, Salty Cracker has a net worth of $200,000. And when it comes to his Youtube ad revenue, it goes something like this;

4.87 million views per month

Daily views = 160,000 views

1000 views = $4

Daily Income =160,000 x 4 = $650 dollars

Monthly Income = $650 x 12 = $19,500

If this isn’t shocking enough, you should know about his yearly revenue and you’ll be more amazed at how the salty cracker earns so much. Here’s something you’d be interested in when it comes to salty cracker’s yearly revenue;

$19500 x 12 = $234000

Now as per Youtube’s policy, Youtube gets 45% of what the content creator makes and the content creator gets 55%. So if we apply this formula to what the Salty Cracker earns then here’s what we end up with;

After Youtube cut = $234000 x 0.55 = $128,700

Now as per news, his channel has been demonetized and as of now he’s not making any money but people have different views on it and no one has a clear answer to what he earns every month.

Some More Details About Salty Cracker

As per details, Salty used to be a special teacher for almost a decade which means that he was an Obama supporter and a liberal. He constantly got redpilled by the education system which made him quit his job and get into something new and interesting. His first attempt was with a Youtube channel for kids but then there came a time when he got tired of making videos on video games, ranting and raving for nothing.

This is when he decided to make another Youtube channel “Mr Salty Cracker” in 2015 and as of now, his videos are the talk of the town especially among those who listen to salty cracker live stream and salty cracker podcast.

A lot of you might be curious about what Mr Salty does in his free time when he’s not making any Youtube content. Well, he mentioned in one of his interviews that in his free time he likes to play guitar, bake desserts, and pizza specifically and he likes video gaming on his PS4.

He currently makes videos on politics and the entertainment industry. You can visit his official channel here, https://www.youtube.com/c/SaltyCracker/playlists

He also has a website of his own https://saltmustflow.com/. His channel disclaimer goes something like this; “These are the opinions and ramblings of a lunatic. They are for entertainment purposes only and are probably wrong. You listen at your own risk.”.

In a nutshell, all his videos show his anger towards the politics of the country and towards other aspects that need to be highlighted in society. In fact, in a video interview, he called himself this “angry white guy” who wasn’t even ready to stay quiet on whatever was happening around the world, especially in his country.

If you take a look at his playlist, you’ll see that some of his videos do make a point and he’s actually like cracking the cracker with his opinions. The opinions that he’s angry about and well, guess what? There’s a large number of people who actually do listen to the salty cracker and they engage under his posts too.

In another interview, he said that making videos on everything wrong that’s happening around him makes him release his tension and stress especially about the issues that he can’t do anything about. He likes to vent on Youtube and show the world what they need to pay attention to. He is becoming a one popular Youtube celebrity right now and the number of people supporting his rant sessions are increasing with each passing day.

This means that something about him, his thoughts and his opinions is right and there are things in politics and even in the entertainment industry that are totally wrong but no one’s speaking up about them.

All of this and the fact that Mr Salty Cracker is increasing in popularity with each passing day tells that there’s something right about the guy and that people need to pay more attention to what his opinions on different topics are.

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