HC Mkt Course
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Health Care Marketing
Applicable Book Chapters to the Presentations
Children
NF08: Schmitt & Simonson's Driver's of Identity Mgmt
NF09: Calder & Reagan's Brand Design Model
NF10: Martin Lindstrom's 5D Brand Sensogram
NF11: Lederer & Hill's Brand Portfolio
NF12: Kevin Lane Keller's Brand Report Card
NF13: Davis Taylor's Brand Stretch Spectrum
NF19 Ries & Trout Product Ladder
NF38: Reis & Trout Marketing Warfare Strategies