HC Mkt Course
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Health Care Marketing
Week # 5 - Detailed Syllabus
Parents
Health Care Marketing
Children
90877 - HC MKT House of Quality
90877 - HC MKT Product Life Cycle
NF08: Schmitt & Simonson's Driver's of Identity Mgmt
NF09: Calder & Reagan's Brand Design Model
NF10: Martin Lindstrom's 5D Brand Sensogram
NF11: Lederer & Hill's Brand Portfolio
NF12: Kevin Lane Keller's Brand Report Card
NF13: Davis Taylor's Brand Stretch Spectrum
NF20: Abraham Maslow's Hierarchy of Needs
NF21: Everett Rogers' Diffusion of Innovation
NF22: The DAGMAR Marketing Communications
NF23: Raphel & Raphel's Loyalty Ladder
NF24: Bernard Schmitt's CEM Framework
NF25: Osgood, Suci & Tannembaum's Semantic Differential
NF34: Porter's Value Chain
NF35: Porter's Generic Strategies
NF36: Kaplan & Norton's Balanced Scorecard
NF37: Kaplan & Norton's Strategy Map
NF38: Reis & Trout Marketing Warfare Strategies
NF39: Kotler's Marketing Plan