HC Mkt Course
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Health Care Marketing
Z. Reference Material & Videos
Dan Gilbert: Why we make bad decisions
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Dan Gilbert: Why we make bad decisions
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Z. Reference Material & Videos
Children
1. Nature designed us for the now - food & mates
2. Bernoulli provides a formula for logical choices
3. However, we do not make logical choices due to error in odds of gain or value
4. Error in odds are based upon top of mind perceptions (maybe false or true)
5. Error is value is due to comparison with the past