HC Mkt Course
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Health Care Marketing
1. HC Marketing Tools & Techniques by Chapter
Attachments
90877 All Book Lecture .pptx
Parents
Health Care Marketing
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NF01: Product Life Cycle
NF02: Booz, Allen & Hamilton's New Product Process
NF03: George Day's R-W-W ScreenNEW_Fortenberry_CH3
NF04: Theodore Levitt's Total Product Concept
NF05: BCG Growth/Share Matrix
NF06: GE Strategic Business-Planning Grid
NF07: Igor Ansoff's Product-Market Expansion Grid
NF08: Schmitt & Simonson's Driver's of Identity Mgmt
NF09: Calder & Reagan's Brand Design Model
NF10: Martin Lindstrom's 5D Brand Sensogram
NF11: Lederer & Hill's Brand Portfolio
NF12: Kevin Lane Keller's Brand Report Card
NF13: Davis Taylor's Brand Stretch Spectrum
NF14: The Market-Product Grid
NF15: Kolter & Trias Bes' Lateral Marketing Strategy
NF16: Kim & Mauborgne's Blue Ocean Strategy
NF17: Kotler's Segment-by-Segment Invasion
NF18: The Perceptual Maps
NF19 Ries & Trout Product Ladder
NF20: Abraham Maslow's Hierarchy of Needs
NF21: Everett Rogers' Diffusion of Innovation
NF22: The DAGMAR Marketing Communications
NF23: Raphel & Raphel's Loyalty Ladder
NF24: Bernard Schmitt's CEM Framework
NF25: Osgood, Suci & Tannembaum's Semantic Differential
NF26: The PEST Analysis
NF27: The SWOT Analysis
NF28: Porter's Five Forces Model
NF29: Lehmann & Winer's Levels of Competition Model
NF30: Mintzberg & Van der Heyden"s Organigraph
NF31: Leonard Berry's Success Sustainability Model
NF32: George Day's Market Orientation Model
NF33: Blake & Mouton's Sales Grid
NF34: Porter's Value Chain
NF35: Porter's Generic Strategies
NF36: Kaplan & Norton's Balanced Scorecard
NF37: Kaplan & Norton's Strategy Map
NF38: Reis & Trout Marketing Warfare Strategies
NF39: Kotler's Marketing Plan