Sensitive PII

Personally identifiable information (PII) can be sensitive or non-sensitive. Sensitive personal information includes legal statistics such as:

• Full name
• Social Security Number (SSN)
• Driver’s license
• Mailing address
• Credit card information
• Passport information
• Financial information
• Medical records

The above list is by no means exhaustive. Companies that share data about their clients normally use anonymization techniques to encrypt and obfuscate the PII, so it is received in a non-personally identifiable form. An insurance company that shares its clients’ information with a marketing company will mask the sensitive PII included in the data and leave only information related to the marketing company’s goal.