The Cathedral Effect

Building a Second Brain chapter 5

Studies have shown that the environment we find ourselves in powerfully shapes our thinking. When we are in a space with high ceilings, for example—think of the lofty architecture of classic churches invoking the grandeur of heaven—we tend to think in more abstract ways. When we’re in a room with low ceilings, such as a small workshop, we’re more likely to think concretely.

Joan Meyers-Levy and Rui Zhu, “The Influence of Ceiling Height: The Effect of Priming on the Type of Processing That People Use,” Journal of Consumer Research 34, no. 2 (2007): 174–86, https://doi.org/10.1086/519146.

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