SolarCity
<p>excerpt via <i><b>Elon Musk Is Right, </b></i><i><b>Burning Man</b></i><i><b> Is Silicon Valley</b></i> by Sarah Buhr
"Still, other tech leaders chose to stay away this time around. We were told by <a target="blank" href="http://www.crunchbase.com/person/elon-musk">Elon Musk</a>‘s people that the tech titan didn’t go this year, though they declined to comment as to why. Musk, notably, came up with the idea for <a target="blank" href="http://en.wikipedia.org/wiki/SolarCity">SolarCity while at </a><a target="_blank" href="http://en.wikipedia.org/wiki/SolarCity">Burning Man</a> a few years back, then gave the concept to his cousins."
source: <a href="http://techcrunch.com/2014/09/04/elon-musk-is-right-burning-man-is-silicon-valley/">http://techcrunch.com/2014/09/04/elon-musk-is-right-burning-man-is-silicon-valley/</a>
mirror: <a href="https://web.archive.org/web/20150906202212/http://techcrunch.com/2014/09/04/elon-musk-is-right-burning-man-is-silicon-valley/">https://web.archive.org/web/20150906202212/http://techcrunch.com/2014/09/04/elon-musk-is-right-burning-man-is-silicon-valley/</a></p>