Why and how we use your personal data

The following lets you know how and why we use the personal data we collect:

1. To conduct our business operations and provide our products and services:

To communicate with you:We use your information, including Contact Data and Communication Data so that we can communicate with you, answer your queries, or get in touch to understand if you are interested in Litewave AI products and services.
To provide you with our products and services:We use your information, including your Contact Data, Payment Data, Technical Data, Communication Data, Professional Data, and Training and Educational Data, depending on the services provided, for various reasons, including to:

- Verify your identity;
- Send communications relating to the product or service purchased;
- Provide you with our products and services including training or certification services;
- Fulfil our contract with you;
- Provide you with access to our AIP Now platforms and services.
To process financial transactions:We use your information, including Contact Data, Communication Data, Payment Data and Transactional Data to process transactions and to provide you with Litewave AI products and services. When you make a payment on our website, we use Stripe as our third-party processor. Stripe, collects your Payment Data and Contact data directly from you. Litewave AI does not provide Payment Data to Stripe. As a result, Stripe is an independent controller of information provided in the course of using Stripe’s payment processing service on Litewave AI platforms. To understand how Stripe will process your information please see Stripe’s privacy policy and Stripe’s terms.
To analyze activity on our websites, improve our public facing platforms and communications:We use your information, including Technical Data, Communication Data and Training and Certification Data to understand how you use our websites, forums or training platforms and to understand and improve your experience of those websites, training platforms and the communications we send.
To enable business transfers and transactions:We process your information in connection with transactions if there is a proposed or actual merger, purchase, sale acquisition, financing due diligence, transition of service to another service provider, divestiture, bankruptcy, restructuring, receivership, reorganization, dissolution or other sale or transfer of some or all of Litewave AI’s assets, in which personal information processed by Litewave AI pursuant to this Statement forms part of the assets transferred or sold.
To ensure compliance with our obligations:We may access, preserve, process, or disclose your information, where required, to comply with a court order or legal requirement, including to respond to governmental or regulatory requests, verify your identity when purchasing Litewave AI AIP Now products and services, enforce our policies and contracts, collect amounts owed to us, or assist with an investigation or prosecution of suspected or actual illegal activity.
To protect the rights, property, life, health, safety or security:We process your information, where required, to protect the rights, property, life, health, safety or security of Litewave AI, our employees, our users (including you) or others.
To measure, develop and improve our products and services: We process your information, including Contact Data, Technical Data, and Communication Data to develop, improve and measure the performance of our products and services.
To create de-identified and aggregated information. We may use personal information to create de-identified and/or aggregated information, such as demographic information, information about the device from which you assess our services, or other analysis we create.

To enable our sales and marketing functions to carry out marketing related to Litewave AI products and services:

To send sales and marketing communications:We use your Contact Data, Professional Data, Technical Data, Communication Data, Transaction Data, Training and Educational Data, Inferred Data and Contact Preferences to send you marketing communications about Litewave AI products and services you have purchased or attempted to purchase, or communications about Litewave AI products and services we think you might be interested in purchasing or events you might wish to attend, and to carry out targeted marketing campaigns including posts to third party platforms such as social media platforms and networking websites.
To understand who would be most interested in our products and services and to personalize our communications:We use your Contact Data, Communication Data, Professional Data, Technical Data, Transaction Data, Training and Educational Data, Inferred Data and Contact Preferences to understand who may be interested in our products and services to personalize our communications with you, including sending marketing communications.
To analyze the effectiveness of our communications:We use your Contact Data, Communication Data and Technical Data to understand the impact of our communications, for example to understand the effectiveness of our marketing campaigns and to improve them going forward.
To target advertising:We use your Contact Data, Professional Data, Communication Data, Technical Data, Transaction Data, Training and Educational Data, and Inferred Data to target advertisements and messages to you, this can include targeted advertising via third party advertising platforms including search engines and social media/networking platforms such as LinkedIn or Twitter.

To manage your visit to a Litewave AI managed space or event:

To enable your visit to a Litewave AI designated space:Depending on how you engage with Litewave AI’s facilities when you visit our designated spaces or offices, we process your Contact Data, Communication Data, Professional Data, Technical Data and Audiovisual Data when you attend a Litewave AI designated space such as offices or pop-ups.
Event management:Depending on the event or how you engage with Litewave AI in the course of an event hosted, or co-hosted by Litewave AI, we process your Contact Data, Professional Data, Communication Data, Audiovisual Data and Technical Data to enable your attendance as Litewave AI hosted or affiliated events such as conferences or webinars. We may also process information we receive, including from our partners, during such events to understand whether you are interested in our products or services so that we can present you with the most relevant information on our products and services at the relevant event or in post event communications.
To protect our business, our affiliates, our visitors, and others: We process your personal data which can include Contact Data, Professional Data, Transaction Data, Technical Data, Audiovisual and Communication Data to monitor for, or detect, fraudulent, harmful or illegal activity.

To comply with legal obligations and maintain the physical and information security of Litewave AI’s products and services, employees and partners:

To comply with legal obligations:Where necessary, we use your personal data, including Contact Data, Technical Data, Communication Data and Government Identifiers, where necessary, to comply with legal obligations such as tax reporting, regulatory requirements or fulfilling your rights request.
To help you exercise your rights and control over your personal data:Where you contact us to exercise your rights as a data subject or to opt-out from certain forms of communication, we may need to further process your personal data such as Contact Data, Communication Data and any applicable personal data together with any Government Identifiers you may provide, to comply with your request (for example, if you request a copy of your personal data and you provide your ID to confirm your identity).
To protect our business, our affiliates, and others:We process your personal data which can include Contact Data, Professional Data, Payment Data, Transaction Data, Technical Data, Audiovisual and Communication Data to monitor for, or detect, fraudulent, harmful or illegal activity.

Customer Data Processing Terms

Customer data processing terms, including any applicable Data Processing Addendum (DPA) and Service Level Agreement (SLA), are governed by the Master Services Agreement (MSA) executed between Litewave AI and its customers. These documents, where applicable, take precedence over this Privacy Statement with respect to customer data and are entered into as required by law.