To Endear

1. (obsolete) To make (something) more precious or valuable. [16th-17th c.]
2. (obsolete) To make (something) more expensive; to increase the cost of. [17th-19th c.]
3. (obsolete) To stress (something) as important; to exaggerate. [17th c.]
4. To make (someone) dear or precious. [from 18th c.]

bedear