To Pimp

1. (intransitive) To act as a procurer of prostitutes; to pander.
2. (transitive) To prostitute someone.
3. (transitive, US, African-American Vernacular, slang) To excessively customize something, especially a vehicle, according to ghetto standards (also pimp out).
4. (transitive, medicine, slang) To ask progressively harder and ultimately unanswerable questions of a resident or medical student (said of a senior member of the medical staff).
5. (transitive, US, slang) To promote, to tout.
6. (US, slang) To persuade, smooth talk or trick another into doing something for your benefit.

(prostitute someone): hustle, whore out; pimp out

(promote, tout): pitch, promote, tout, spruik