Product Innovation Process
<p>1 Roozenburg and Eekels model for product planning and project management</p>
<p> </p>
<p>product planning</p>
<p><strong>strict development (product design, production planning, marketing planning in parallel)</strong></p>
<p>realisation</p>
<p> </p>
<p> </p>
<p>Roozenburg and Eekels 1995</p>
<p> </p>
<p>2 Buijs model (circulation chaos)</p>
<p>continuous circular process to align activities when planning and managing an innovation process</p>
<p>5 stages:</p>
<p>product use</p>
<p>strategy reformulation</p>
<p>design brief formulation</p>
<p>development </p>
<p>market introduction</p>
<p>Buijs 2003, 2012</p>