Focus Groups

<h2>Focus Groups</h2>

<p>Efficient means to interview several people. Up to 5 people is ideal. The interview is facilitating the discussion rather than sticking to highly structured detailed questions.</p>

<h3>Reference</h3>

<p>Langford and McDonagh 2002</p>

<p>Practice tips:</p>

<p>requires good facilitation and preferably cycle facilitators to avoid bias</p>

<p>best to look mainly at attitudes, focus on behaviours (not what they say, what they do)</p>

<p>avoid 'group think' e.g brainstorms</p>