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PA: Primary Stakeholder groups and the benefits they desired from the institution to help them achieve their professional goals
Demographic groups
People who have a formal relationship with the institution
StHo.Intn Primary internal steakholder
Admn
SLT
Demo: Vice President / Chancellor for Communications, Public Relations, and Marketing
Demo: Director of Communications
Tactic or task used to achieve objectives / performance expectations
Parents
Demo: Director of Communications
Children
Demo: Annual performance evaluation - Director of Communication’s