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PA: Primary Stakeholder groups and the benefits they desired from the institution to help them achieve their professional goals
Demographic groups
People who have a formal relationship with the institution
Potential students in the recruiting process
Inq.
Grad.Inq
Grad.CVst
Grad.Appl
Grad.CoAd
Parents
CoAd
Grad.Appl
Children
Grad.Dpst
Jumps
CoAd. Conditional admit
Grad. Associated with a graduate program.