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Community shared resource libraries, directories, inventories, practices, perspectives, and recommendations
Perspective Analyses (Thought experiments)
PA: Primary Stakeholder groups and the benefits they desired from the institution to help them achieve their professional goals
Demographic groups
The general public
Stu.Pros
Parents
StHo.Extn Primary external steakholder
The general public
Children
Corp.Pros
Forn.Pros
Grad.Pros
Intl.Pros
Onl.Pros
PGrd.Pros
PTrd.Pros
Stu.Vetn.Pros
Ugrd.Pros
Ugrd.TrA.Pros
Jumps
Empl:Hgrm.Agre “Adequate financial aid is available for most students”
Empl:Hgrm.Agre “Financial aid awards are announced to students in time to be helpful in college planning”
Empl:Hgrm.Agre “Financial aid is a factor in student’s decision to enroll”
Empl:Hgrm.Agre “Personalized attention prior to enrollment is a factor in student’s decision to enroll”
Empl:Hgrm.Agre “Recommendations from family/friends is a factor in student’s decision to enroll”
Empl:Hgrm.Impt “Adequate financial aid is available for most students”
Empl:Hgrm.Impt “Financial aid awards are announced to students in time to be helpful in college planning”
EnCt.Actl/Pros.Poss:[location - institutionally defined market]
Fac:Hgrm.Agre "The institution provides a supportive environment for - Economic background"
Pros. Prospective
Pros.Stu:HC.Prdc of institutionally defined markets
Stu. Students.
Stu.New:Hgrm.Impt "Financial aid as factor in decision to enroll”
Stu.New:Hgrm.Impt “Academic reputation as factor in decision to enroll”
Stu.New:Hgrm.Impt “Campus appearance as factor in decision to enroll”
Stu.New:Hgrm.Impt “Cost as factor in decision to enroll”
Stu.New:Hgrm.Impt “Financial aid awards are announced to students in time to be helpful in college planning”
Stu.New:Hgrm.Impt “Opportunity to play sports as factor in decision to enroll”
Stu.New:Hgrm.Impt “Personalized attention prior to enrollment as factor in decision to enroll”
Stu.New:Hgrm.Impt “Recommendations from family/friends as factor in decision to enroll”
Stu.New:Hgrm.Impt “Size of institution as factor in decision to enroll”
Stu.New:Hgrm.Sats “Financial aid awards are announced to students in time to be helpful in college planning”
Target client definitions established