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PA: Primary Stakeholder groups and the benefits they desired from the institution to help them achieve their professional goals
Demographic groups
People who have a formal relationship with the institution
Potential students in the recruiting process
Inq.
PGrd.Inq
PGrd.Appl
PGrd.Offr
PGrd.New
Parents
PGrd.Offr
Jumps
New. See note.
PGrd. Post-graduate