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Emojis are fun, right? They can add a blip of color and a dash of personality to even the most boring email. They can spruce up a social media post. They can even convey certain messages and emotions better than words.

They’re a great tool to have in your pocket … literally.

(Ha. Or should I say 😂)

What if I told you that these little guys could make a big difference in your click-through rates, open rates, and general engagement levels — that they could breathe life into your brand? That kind of changes the game, huh?