Ethos
<p><b>Ethos</b> (<a href="https://en.wikipedia.org/wiki/Help:IPA_for_English" title="Help:IPA for English">/ˈiːθɒs/</a> or <small><a href="https://en.wikipedia.org/wiki/American_English" title="American English">US</a></small> <a href="https://en.wikipedia.org/wiki/Help:IPA_for_English" title="Help:IPA for English">/ˈiːθoʊs/</a>) is a <a href="https://en.wikipedia.org/wiki/Greek_language" title="Greek language">Greek</a> word meaning "<a href="https://en.wikipedia.org/wiki/Character_%28arts%29" title="Character (arts)">character</a>" that is used to describe the guiding beliefs or ideals that characterize a community, nation, or ideology. </p>
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The Greeks also used this word to refer to the power of music to influence its hearer's emotions, behaviors, and even morals.<a href="https://en.wikipedia.org/wiki/Ethos#cite_note-1"><sup id="cite_ref-1" class="reference">[1]</sup></a> </p>
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Early Greek stories of <a href="https://en.wikipedia.org/wiki/Orpheus" title="Orpheus">Orpheus</a> exhibit this idea in a compelling way. The word's use in <a href="https://en.wikipedia.org/wiki/Rhetoric" title="Rhetoric">rhetoric</a> is closely based on the Greek terminology used by <a href="https://en.wikipedia.org/wiki/Aristotle" title="Aristotle">Aristotle</a> in his concept of the three artistic proofs.</p>
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<i>Ethos</i> (ἦθος, ἔθος, <i>plurals:</i> <i>ethe</i> (ἤθη), <i>ethea</i> (ἤθεα)) is a Greek word originally meaning "accustomed place" (as in ἤθεα ἵππων "the habitats of horses", <i><a href="https://en.wikipedia.org/wiki/Iliad" title="Iliad">Iliad</a></i> 6.511, 15.268),<sup id="cite_ref-2" class="reference"><a href="https://en.wikipedia.org/wiki/Ethos#cite_note-2">[2]</a></sup> "custom, habit", equivalent to Latin <i><a href="https://en.wikipedia.org/wiki/Mores" title="Mores">mores</a></i>.
<i>Ethos</i> forms the root of <i>ethikos</i> (ἠθικός), meaning "moral, showing moral character".<sup id="cite_ref-3" class="reference"><a href="https://en.wikipedia.org/wiki/Ethos#cite_note-3">[3]</a></sup> Used as a verb in the neuter plural form <i>ta ethika</i> (τὰ ἠθικά), used for the study of morals, it is the origin of the modern English word <i><a href="https://en.wikipedia.org/wiki/Ethics" title="Ethics">ethics</a></i>.</p>