Edward Bernays
<p ><b>Edward Louis Bernays</b> (<a href="http://en.wikipedia.org/wiki/Help:IPA_for_English" title="Help:IPA for English" >/</a><a href="http://en.wikipedia.org/wiki/Help:IPA_for_English#Key" title="Help:IPA for English" >b</a><a href="http://en.wikipedia.org/wiki/Help:IPA_for_English#Key" title="Help:IPA for English" >ər</a><a href="http://en.wikipedia.org/wiki/Help:IPA_for_English#Key" title="Help:IPA for English" >ˈ</a><a href="http://en.wikipedia.org/wiki/Help:IPA_for_English#Key" title="Help:IPA for English" >n</a><a href="http://en.wikipedia.org/wiki/Help:IPA_for_English#Key" title="Help:IPA for English" >eɪ</a><a href="http://en.wikipedia.org/wiki/Help:IPA_for_English#Key" title="Help:IPA for English" >z</a><a href="http://en.wikipedia.org/wiki/Help:IPA_for_English" title="Help:IPA for English" >/</a>; <small>German:</small> <a href="http://en.wikipedia.org/wiki/Help:IPA_for_German" title="Help:IPA for German" >[bɛɐ̯ˈnaɪs]</a>; November 22, 1891 − March 9, 1995) was an Austrian-American pioneer in the field of <a href="http://en.wikipedia.org/wiki/Public_relations" title="Public relations" >public relations</a> and<a href="http://en.wikipedia.org/wiki/Propaganda" title="Propaganda" >propaganda</a>, referred to in his <a href="http://en.wikipedia.org/wiki/Obituary" title="Obituary" >obituary</a> as "the father of public relations".<sup id="cite_ref-1" class="reference" ><a href="http://en.wikipedia.org/wiki/Edward_Bernays#cite_note-1" >[1]</a></sup> He combined the ideas of <a href="http://en.wikipedia.org/wiki/Gustave_Le_Bon" title="Gustave Le Bon" >Gustave Le Bon</a> and <a href="http://en.wikipedia.org/wiki/Wilfred_Trotter" title="Wilfred Trotter" >Wilfred Trotter</a> on <a href="http://en.wikipedia.org/wiki/Crowd_psychology" title="Crowd psychology" >crowd psychology</a> with the<a href="http://en.wikipedia.org/wiki/Psychoanalysis" title="Psychoanalysis" >psychoanalytical</a> ideas of his uncle, <a href="http://en.wikipedia.org/wiki/Sigmund_Freud" title="Sigmund Freud" >Sigmund Freud</a>.
He felt this manipulation was necessary in society, which he regarded as <a href="http://en.wikipedia.org/wiki/Irrational" title="Irrational" class="mw-redirect" >irrational</a> and dangerous as a result of the "<a href="http://en.wikipedia.org/wiki/Herd_instinct" title="Herd instinct" class="mw-redirect" >herd instinct</a>" that Trotter had described.<sup id="cite_ref-2" class="reference" ><a href="http://en.wikipedia.org/wiki/Edward_Bernays#cite_note-2" >[2]</a></sup> <a href="http://en.wikipedia.org/wiki/Adam_Curtis" title="Adam Curtis" >Adam Curtis</a>'s award-winning 2002 documentary for the <a href="http://en.wikipedia.org/wiki/BBC" title="BBC" >BBC</a>, <i><a href="http://en.wikipedia.org/wiki/The_Century_of_the_Self" title="The Century of the Self" >The Century of the Self</a></i>, pinpoints Bernays as the originator of modern public relations, and Bernays was named one of the 100 most influential Americans of the 20th century by <a href="http://en.wikipedia.org/wiki/Life_(magazine)" title="Life (magazine)" ><i>Life</i> magazine</a>.<sup id="cite_ref-3" class="reference" ><a href="http://en.wikipedia.org/wiki/Edward_Bernays#cite_note-3" >[3]</a></sup>
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