September 9, 2024
7:00 AM - 8:00 AM Logged in and explored TheBrain Forums. Also informed QCS, TRIO and Matt about the current raging storm and power outage.
8:00 AM - 8:35 AM Meeting with Headbacker Keiyt, topic was TheBrain Forums
8:35 AM - 10:00 AM Review of all concepts so far
10:00 AM - 10:35 AM Meeting and class with Headbacker Keiyt. Topic - Website management and Search Engine Optimization.
- Google Analytics - Free web analytics, tracks and reports website traffic.
KEY FEATURES:
- Traffic Analysis: Easily identify what area of website is most visited.
- Audience Insights: Analyze the demographics
- Acquisition Channels: to be able to understand where website visitors are coming from? (organic search, paid ads, referral sites. social media?)
- Behaviour Analysis: To see how users navigate through the website, how long they stay, their actions (clicks on page, downloads etc.)
- Conversion Tracking and Real-Time Reporting: Tracks the important goals like product purchase, form submissions, or any actions that you want the users to take on the website. (More like setting up custom goals to measure the effectiveness of marketing campaigns).
Helps with SEO strategy and enhancing content visibility. (Not only websites but even integrate social media accnts.)
Content performance: Sees what types of contents are performing the best and driving engagement. This can help produce more relevant and effective content for the audience. (The strategies will always be trial and error)
Other TOOLS:
- Google Search Console: Provides insight on how google view your website and helps with fixing issues that affects site visibility
- Google Keyword Planner: Mainly used for paid search but also provides insights into keyword search volume, trends and competition
- SEMrush: Comprehensive SEO tool
- Ahrefs: SEO toolset focused on link building and keyword research
- Mox Keyword:
- Google Trends:
- Analyzing Traffic and User Behaviour: It helps us on how user interact with the website
KEY STEPS:
- Use Google Analytics:
A. Organic traffic analysis: (Through unpaid search engine)
- Google Analytics > Acquisition > All Traffic > Channels > Organic Search.
B. Analyze Landing Pages: (First pages
- Google Analytics > Behaviour > Site Content > Landing Pages.
C. Audience Insights and Behaviour Flow:
- Google Analytics > Behaviour > Behaviour Flow.
- Use Google Search Console for SEO Data:
A. Search Performance Data:
B. Index Coverage and Errors:
Analytics Tools & Solutions for Your Business - Google Analytics
10:35 AM - 11:00AM Continuation of Review and Revisiting known concepts.
11:00 AM - 12:00 PM Lunch Break
12:00 PM - Continuation of Review and Revisiting known concepts, also watched TheBrain 202 and Visualizing Business Processes and Research with AI
NOTE: TheBrain 202 @54:00, watch it again.