Value Propositions

<p>Value Propositions are a way of articulating or testing the impact of an offer on a prospective buyer. In their most common form they follow a simple template:</p>

<p>Buyer will&nbsp;............................&lt;achieve what goal or outcome&gt;</p>

<p>Because of...........................&lt;discriminating feature of offer&gt;</p>

<p>Resulting in.........................&lt;measurable improvement&gt;</p>

<p>At a cost of..........................&lt;price or investment needed&gt;</p>

<p>Demonstrated by..............&lt;results tracking strategy&gt;</p>

<p>Value Propositions vary by buyer type: Economic, User, Technical, etc and so must be adjusted for each target audience.</p>