GIFBP
<p>GIFBP is a structure for Value Based Argumentation developed by Bacon and Pugh in their book "Powerful Proposals". It suggests making simple lists as follows:</p>
<p><strong>Goals.</strong> What the buyer is seeking to achieve.</p>
<p><strong>Issues. </strong>Things that are preventing the Buyer from reaching their Goals.</p>
<p><strong>Features. </strong>Aspects of the provider's offer or solution that will address an Issue to enable progress towards a Goal.</p>
<p><strong>Benefits.</strong> The improvements the Buyer will enjoy that directly result from a Feature's removal of an Issue.</p>
<p><strong>Proofs. </strong>Examples of how this has been achieved in the past or why and how it will work. Substantiation of Benefits and how they were quantified.</p>
<p>In Bacon & Pugh's approach lists of Goals, Issues, Features, Benefits and Proofs are developed in the columns of a table. Argumentation is created by reading across the columns linking appropriate Goals, Issues, Features and so on.</p>