JWT walter thompson

J WALTER THOMPSON

<a href="https://en.wikipedia.org/wiki/J.Walter_Thompson"> https://en.wikipedia.org/wiki/J.Walter_Thompson</a><div id="mw-content-text" class="mw-body-content mw-content-ltr" lang="en" dir="ltr" style="direction: ltr;"><div class="mw-parser-output" style="">J. Walter Thompson (JWT) was an advertisement holding company incorporated in 1896 by American advertising pioneer <a href="https://en.wikipedia.org/wiki/James_Walter_Thompson" title="James Walter Thompson" style="text-decoration-line: none; background: none;">James Walter Thompson</a>.<a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_note-BIG.NYT18-1" style="text-decoration-line: none; background: none;">[1]</a> The company was acquired in 1987 by multinational holding company <a href="https://en.wikipedia.org/wiki/WPP_plc" title="WPP plc" style="text-decoration-line: none; background: none;">WPP plc</a>, and in November 2018, WPP merged J. Walter Thompson with fellow agency <a href="https://en.wikipedia.org/wiki/Wunderman" title="Wunderman" style="text-decoration-line: none; background: none;">Wunderman</a> to form <a href="https://en.wikipedia.org/wiki/Wunderman_Thompson" title="Wunderman Thompson" style="text-decoration-line: none; background: none;">Wunderman Thompson</a>.<a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_note-history-2" style="text-decoration-line: none; background: none;">[2]</a><a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_note-3" style="text-decoration-line: none; background: none;">[3]</a><a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_note-4" style="text-decoration-line: none; background: none;">[4]</a><div id="toc" class="toc" role="navigation" aria-labelledby="mw-toc-heading" style="background-color: rgb(248, 249, 250); border: 1px solid rgb(162, 169, 177); padding: 7px; display: table;"><ul style="list-style: none; margin: 0.3em 0px; padding: 0px;"><li class="toclevel-1 tocsection-1" style="margin-bottom: 0.1em;"><a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#History" style="text-decoration-line: none; background: none;">History</a><ul style="list-style: none; margin: 0px 0px 0px 2em; padding: 0px;"><li class="toclevel-2 tocsection-2" style="margin-bottom: 0.1em;"><a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#Pre-James_Walter_Thompson" style="text-decoration-line: none; background: none;">1.1Pre-James Walter Thompson</a></li><li class="toclevel-2 tocsection-3" style="margin-bottom: 0.1em;"><a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#1868%E2%80%931969" style="text-decoration-line: none; background: none;">1.21868–1969</a></li><li class="toclevel-2 tocsection-4" style="margin-bottom: 0.1em;"><a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#1969%E2%80%932018" style="text-decoration-line: none; background: none;">1.31969–2018</a></li><li class="toclevel-2 tocsection-5" style="margin-bottom: 0.1em;"><a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#Merger_with_Wunderman" style="text-decoration-line: none; background: none;">1.4Merger with Wunderman</a></li><li class="toclevel-2 tocsection-6" style="margin-bottom: 0.1em;"><a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#Legacy" style="text-decoration-line: none; background: none;">1.5Legacy</a></li></ul></li><li class="toclevel-1 tocsection-7" style="margin-bottom: 0.1em;"><a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#Criticism" style="text-decoration-line: none; background: none;">2Criticism</a></li><li class="toclevel-1 tocsection-8" style="margin-bottom: 0.1em;"><a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#Clients" style="text-decoration-line: none; background: none;">3Clients</a></li><li class="toclevel-1 tocsection-9" style="margin-bottom: 0.1em;"><a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#Distinctive_ads" style="text-decoration-line: none; background: none;">4Distinctive ads</a></li><li class="toclevel-1 tocsection-10" style="margin-bottom: 0.1em;"><a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#See_also" style="text-decoration-line: none; background: none;">5See also</a></li><li class="toclevel-1 tocsection-11" style="margin-bottom: 0.1em;"><a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#References" style="text-decoration-line: none; background: none;">6References</a></li><li class="toclevel-1 tocsection-12" style="margin-bottom: 0.1em;"><a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#Further_reading" style="text-decoration-line: none; background: none;">7Further reading</a></li><li class="toclevel-1 tocsection-13" style="margin-bottom: 0.1em;"><a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#External_links" style="text-decoration-line: none; background: none;">8External links</a></li></ul></div><h2 style="background-color: rgb(255, 255, 255); margin: 1em 0px 0.25em; padding: 0px; overflow: hidden; border-bottom: 1px solid rgb(162, 169, 177); font-weight: normal; line-height: 1.3;">History[<a href="https://en.wikipedia.org/w/index.php?title=J.Walter_Thompson&action=edit&section=1" title="Edit section: History" style="text-decoration-line: none; background: none; white-space: nowrap;">edit</a>]</h2><h3 style="background-color: rgb(255, 255, 255); margin: 0.3em 0px 0px; padding-top: 0.5em; padding-bottom: 0px; overflow: hidden; line-height: 1.6;">Pre-James Walter Thompson[</h3>J. Walter Thompson traces its origins to the Carlton & Smith agency, which opened its doors in 1864, one of the first known advertising agencies in the United States.<a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_note-JWT_in_Britannica-5" style="text-decoration-line: none; background: none;">[5]</a> Founder William James Carlton started selling advertising space in religious magazines, but almost nothing is known about the partner named Smith.The New York Times wrote that "the agency traces its roots to a newspaper space brokerage that began operation on Dec. 5, 1864."<a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_note-JWT.fullnameNYT-6" style="text-decoration-line: none; background: none;">[6]</a><h3 style="background-color: rgb(255, 255, 255); margin: 0.3em 0px 0px; padding-top: 0.5em; padding-bottom: 0px; overflow: hidden; line-height: 1.6;">1868–1969[</h3>In 1868, Carlton hired James Walter Thompson as a bookkeeper.<a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_note-Timeline-7" style="text-decoration-line: none; background: none;">[7]</a> Eventually, Thompson found that soliciting and sales were much more profitable, and he became a very effective salesman for the small company.In 1877, Thompson purchased the business of his employer for $500 and, a year later, purchased the office furniture for $800. He changed the company designation to J. Walter Thompson, as he felt that James Thompson was too common a name in <a href="https://en.wikipedia.org/wiki/New_York(state)" title="New York (state)" style="text-decoration-line: none; background: none;">New York</a>. One of his first clients was a personal friend – <a href="https://en.wikipedia.org/wiki/Robert_Wood_Johnson_I" title="Robert Wood Johnson I" style="text-decoration-line: none; background: none;">Robert Wood Johnson</a>, one of the three brothers who founded <a href="https://en.wikipedia.org/wiki/Johnson%26_Johnson" title="Johnson & Johnson" style="text-decoration-line: none; background: none;">Johnson & Johnson</a> – for whom Thomson personally wrote advertising for the toothpaste brand Zonweis.<a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_note-8" style="text-decoration-line: none; background: none;">[8]</a>Thompson, who had served as a U.S. Marine during the Civil War, had first been employed by Carlton & Smith to sell space in religious publications.<a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_note-Timeline-7" style="text-decoration-line: none; background: none;">[7]</a> Under his leadership, the agency became the seller of advertising space in many American magazines and periodicals.<a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_note-JWT_in_Britannica-5" style="text-decoration-line: none; background: none;">[5]</a> By 1889, 80 percent of the advertising in the United States was placed through J. Walter Thompson.<a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_note-9" style="text-decoration-line: none; background: none;">[9]</a>In 1896, the company incorporated.<a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_note-duke1-10" style="text-decoration-line: none; background: none;">[10]</a>More growth followed, and J. Walter Thompson became the first American agency to expand internationally with the opening of J. Walter Thompson London in 1899.<a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_note-11" style="text-decoration-line: none; background: none;">[11]</a> The business subsequently expanded across the globe, being one of the first American agencies in <a href="https://en.wikipedia.org/wiki/Egypt" title="Egypt" style="text-decoration-line: none; background: none;">Egypt</a>, <a href="https://en.wikipedia.org/wiki/South_Africa" title="South Africa" style="text-decoration-line: none; background: none;">South Africa</a> and <a href="https://en.wikipedia.org/wiki/Asia" title="Asia" style="text-decoration-line: none; background: none;">Asia</a>.<a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_note-12" style="text-decoration-line: none; background: none;">[12]</a>In a special 1964 commemorative issue celebrating the agency's centennial, <a href="https://en.wikipedia.org/wiki/Advertising_Age" class="mw-redirect" title="Advertising Age" style="text-decoration-line: none; background: none;">Advertising Age</a> wrote that the "history and expansion overseas" of the J. Walter Thompson Co. "seems peculiarly to match the whole history of modern advertising."<a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_note-13" style="text-decoration-line: none; background: none;">[13]</a><h3 style="background-color: rgb(255, 255, 255); margin: 0.3em 0px 0px; padding-top: 0.5em; padding-bottom: 0px; overflow: hidden; line-height: 1.6;">1969–2018[</h3>In 1969, J. Walter Thompson became a public corporation.<a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_note-duke1-10" style="text-decoration-line: none; background: none;">[10]</a>In the mid-1970s, J. Walter Thompson was hired by the military dictatorship of Chile, led by Augusto Pinochet, to "refurbish the image of the regime" after international and Chilean human-rights organizations had documented <a href="https://en.wikipedia.org/wiki/Human_rights_violations_in_Pinochet%27s_Chile" title="Human rights violations in Pinochet's Chile" style="text-decoration-line: none; background: none;">extensive violations</a>.<a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_note-14" style="text-decoration-line: none; background: none;">[14]</a><a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_note-15" style="text-decoration-line: none; background: none;">[15]</a>In 1980, the company was organized into a holding company JWT Group, consisting of J. Walter Thompson Company; Hill & Knowlton; and Lord Geller Federico & Einstein.<a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_note-duke1-10" style="text-decoration-line: none; background: none;">[10]</a>In 1987, British media giant WPP acquired JWT Group.<a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_note-chicago1-16" style="text-decoration-line: none; background: none;">[16]</a>In 2005, the company renamed itself as JWT.<a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_note-duke1-10" style="text-decoration-line: none; background: none;">[10]</a>As of 2014, its most longstanding clients included <a href="https://en.wikipedia.org/wiki/Unilever" title="Unilever" style="background-image: none; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; text-decoration-line: none;">Unilever</a>/Lever Brothers (109+ years); Mondelēz International/<a href="https://en.wikipedia.org/wiki/Kraft_Foods" title="Kraft Foods" style="background: none; text-decoration-line: none;">Kraft Foods</a> (89+ years); <a href="https://en.wikipedia.org/wiki/Kimberly-Clark" title="Kimberly-Clark" style="background: none; text-decoration-line: none;">Kimberly-Clark</a> (84+ years); <a href="https://en.wikipedia.org/wiki/Nestl%C3%A9" title="Nestlé" style="background: none; text-decoration-line: none;">Nestlé</a> (81+ years); <a href="https://en.wikipedia.org/wiki/Kellogg%27s" title="Kellogg's" style="background: none; text-decoration-line: none;">Kellogg's</a> (80+ years); and <a href="https://en.wikipedia.org/wiki/Ford_Motor" class="mw-redirect" title="Ford Motor" style="background: none; text-decoration-line: none;">Ford Motor</a> (67+ years).<a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_note-LongStand.NYT-17" style="text-decoration-line: none; background: none;">[17]</a> Other notable clients include <a href="https://en.wikipedia.org/wiki/Avon_Products" title="Avon Products" style="background: none; text-decoration-line: none;">Avon</a>, <a href="https://en.wikipedia.org/wiki/Treasury_Wine_Estates" title="Treasury Wine Estates" style="background: none; text-decoration-line: none;">Treasury Wine Estates</a>, <a href="https://en.wikipedia.org/wiki/Edgewell_Personal_Care" title="Edgewell Personal Care" style="background: none; text-decoration-line: none;">Edgewell</a>/Schick, Tudor, <a href="https://en.wikipedia.org/wiki/HSBC" title="HSBC" style="background: none; text-decoration-line: none;">HSBC</a>, <a href="https://en.wikipedia.org/wiki/Johnson%26_Johnson" title="Johnson & Johnson" style="background: none; text-decoration-line: none;">Johnson & Johnson</a>, <a href="https://en.wikipedia.org/wiki/Newell_Brands" title="Newell Brands" style="background: none; text-decoration-line: none;">Newell</a>, <a href="https://en.wikipedia.org/wiki/Air_Canada" title="Air Canada" style="background: none; text-decoration-line: none;">Air Canada</a> and the <a href="https://en.wikipedia.org/wiki/United_States_Marine_Corps" title="United States Marine Corps" style="background: none; text-decoration-line: none;">United States Marine Corps</a>.JWT celebrated its 150th anniversary in 2014 by reverting to its "classic" J. Walter Thompson name.<a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_note-JWT.fullnameNYT-6" style="text-decoration-line: none; background: none;">[6]</a>In 2015, JWT launched Colloquial, a content-marketing joint venture unit with Group SJR;<a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_note-18" style="text-decoration-line: none; background: none;">[18]</a> Also in 2015, the company acquired a minority stake in Turkish independent digital agency Wanda Digital.<a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_note-19" style="text-decoration-line: none; background: none;">[19]</a>In 2016, the company acquired iStrategyLabs (ISL), a Washington, D.C.-based digital agency.<a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_note-20" style="text-decoration-line: none; background: none;">[20]</a><h3 style="background-color: rgb(255, 255, 255); margin: 0.3em 0px 0px; padding-top: 0.5em; padding-bottom: 0px; overflow: hidden; line-height: 1.6;">Merger with Wunderman[<a href="https://en.wikipedia.org/w/index.php?title=J.Walter_Thompson&action=edit&section=5" title="Edit section: Merger with Wunderman" style="text-decoration-line: none; background: none; white-space: nowrap;">edit</a>]</h3>J. Walter Thompson Co. ceased its independent existence when holding company owner WPP announced in November, 2018 that it was merging the agency into the digital agency Wunderman.<a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_note-21" style="text-decoration-line: none; background: none;">[21]</a> While called a merger of equals, observers note that it is really a takeover by Wunderman and an end to JWT, noting of the end of America’s first ad agency that its "demise is a metaphor of the demise of Madison Avenue."<a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_note-22" style="text-decoration-line: none; background: none;">[22]</a> At the time, the company was headquartered in New York City and had more than 200 offices in over 90 countries and employed over 12,000 marketing professionals.<a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_note-23" style="text-decoration-line: none; background: none;">[23]</a><h3 style="background-color: rgb(255, 255, 255); margin: 0.3em 0px 0px; padding-top: 0.5em; padding-bottom: 0px; overflow: hidden; line-height: 1.6;">Legacy[</h3>J. Walter Thompson was among the first agencies to employ writers and artists to create interesting advertisements for their clients, replacing the standard ads created by in-house departments.<a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_note-AdAge_Article-24" style="text-decoration-line: none; background: none;">[24]</a> It was also the first agency to provide a wide range of advertising services to clients, including copy, layout, package design, <a href="https://en.wikipedia.org/wiki/Trademark" title="Trademark" style="text-decoration-line: none; background: none;">trademark</a> development and rudimentary, <a href="https://en.wikipedia.org/wiki/Market_research" title="Market research" style="text-decoration-line: none; background: none;">market research</a>.<a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_note-AdAge_Article-24" style="text-decoration-line: none; background: none;">[24]</a> Many of these methods can be seen in notable work that the agency has produced, including work for <a href="https://en.wikipedia.org/wiki/Kraft_Foods" title="Kraft Foods" style="text-decoration-line: none; background: none;">Kraft Cheese</a> that resulted in the creation of the grilled-cheese sandwich, a campaign for <a href="https://en.wikipedia.org/wiki/JBS_USA" title="JBS USA" style="text-decoration-line: none; background: none;">Swift & Co.</a> that added measurement marks to sticks of butter, the <a href="https://en.wikipedia.org/wiki/Toys%22R%22_Us" title="Toys " r="R" us="Us" style="text-decoration-line: none; background: none;">Toys "R" Us</a> Kid slogan and jingle, <a href="https://en.wikipedia.org/wiki/De_Beers" title="De Beers" style="text-decoration-line: none; background: none;">De Beers</a> diamond ads ("A Diamond is Forever") and the "I wish I were an <a href="https://en.wikipedia.org/wiki/Oscar_Mayer" title="Oscar Mayer" style="text-decoration-line: none; background: none;">Oscar Mayer</a> Wiener" campaign.<a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_note-25" style="text-decoration-line: none; background: none;">[25]</a>The agency is also credited with hiring the first female <a href="https://en.wikipedia.org/wiki/Copywriting" title="Copywriting" style="text-decoration-line: none; background: none;">copywriter</a>, <a href="https://en.wikipedia.org/wiki/Helen_Lansdowne_Resor" title="Helen Lansdowne Resor" style="text-decoration-line: none; background: none;">Helen Lansdowne Resor</a>.<a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_note-26" style="text-decoration-line: none; background: none;">[26]</a> While with the agency, she pioneered ideas including celebrity testimonials, sex appeal, and was responsible for developing its reputation as an agency where bright young women could succeed.<a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_note-AdAge_Article-24" style="text-decoration-line: none; background: none;">[24]</a> Lansdowne went on to become the first female creative director in the industry. To honor this legacy, in 2014 J. Walter Thompson announced a $250,000 scholarship opportunity called the Helen Lansdowne Resor Scholarship. It assists and promotes talented female creative advertising students who aspire to join the ranks of creative leadership.<a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_note-27" style="text-decoration-line: none; background: none;">[27]</a>The New York Times reported that "some two million other documents ... (are) .. within the J. Walter Thompson Archives at Duke University in Durham, N.C." <a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_note-INC96-28" style="text-decoration-line: none; background: none;">[28]</a> Among these are internal position papers for JWT being challenged by and countering the <a href="https://en.wikipedia.org/wiki/American_Medical_Association" title="American Medical Association" style="text-decoration-line: none; background: none;">American Medical Association</a>. Many of these documents are the basis of the agency's award-winning creative work.<h2 style="background-color: rgb(255, 255, 255); margin: 1em 0px 0.25em; padding: 0px; overflow: hidden; border-bottom: 1px solid rgb(162, 169, 177); font-weight: normal; line-height: 1.3;">Criticism[</h2>In June 2018, then CEO, Gustavo Martinez officially parted ways with J. Walter Thompson (JWT) and parent company WPP two months after settling a sexual harassment case brought by a female colleague.<a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_note-29" style="text-decoration-line: none; background: none;">[29]</a><a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_note-30" style="text-decoration-line: none; background: none;">[30]</a>In May 2018 Jo Wallace, a creative director at the London branch, who identifies as a gay woman, stated at a Creative Equals conference that she would "obliterate JWT’s reputation as an agency full of white, English, privileged, straight men". Five straight, white men queried this statement with the company's human resources department and were later fired. In July 2021, an employment tribunal decided that the men were unfairly dismissed, unlawfully victimised, discriminated against for being male and harassed.<a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_note-31" style="text-decoration-line: none; background: none;">[31]</a><h2 style="background-color: rgb(255, 255, 255); margin: 1em 0px 0.25em; padding: 0px; overflow: hidden; border-bottom: 1px solid rgb(162, 169, 177); font-weight: normal; line-height: 1.3;">Clients[</h2><div class="thumb tright" style="background-color: transparent; clear: right; float: right; width: auto; margin: 0.5em 0px 1.3em 1.4em;"><div class="thumbinner" style="min-width: 100px; padding: 3px; text-align: center; overflow: hidden; border: 1px solid rgb(200, 204, 209); background-color: rgb(248, 249, 250); width: 177px;"><a href="https://en.wikipedia.org/wiki/File:J.Walter_Thompson_Advertisement_1903.JPG" class="image" style="text-decoration-line: none; background: none;"><img alt="" src="https://upload.wikimedia.org/wikipedia/commons/thumb/c/c8/J.Walter_Thompson_Advertisement_1903.JPG/175px-J.Walter_Thompson_Advertisement_1903.JPG" decoding="async" width="175" height="343" class="thumbimage" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/c/c8/J.Walter_Thompson_Advertisement_1903.JPG/263px-J.Walter_Thompson_Advertisement_1903.JPG 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/c/c8/J.Walter_Thompson_Advertisement_1903.JPG/350px-J.Walter_Thompson_Advertisement_1903.JPG 2x" data-file-width="836" data-file-height="1637" style="border: 1px solid rgb(200, 204, 209); vertical-align: middle; background-color: rgb(255, 255, 255);" /></a><div class="thumbcaption" style="text-align: left; line-height: 1.4em; padding: 3px; border: 0px;"><div class="magnify" style="float: right; margin-left: 3px; margin-right: 0px;"><a href="https://en.wikipedia.org/wiki/File:J.Walter_Thompson_Advertisement_1903.JPG" class="internal" title="Enlarge" style="text-decoration-line: none; background: url(" w="w" resources="resources" src="src" mediawiki.skinning="mediawiki.skinning" images="images" magnify-clip-ltr.svg="magnify-clip-ltr.svg" e="e" display="display" block="block" text-indent="text-indent" px="px" white-space="white-space" nowrap="nowrap" overflow="overflow" hidden="hidden" width="width" height="height" user-select="user-select" none="none" /></div><a href="https://en.wikipedia.org/wiki/File:J.Walter_Thompson_Advertisement_1903.JPG" class="internal" title="Enlarge" style="text-decoration-line: none; background: url(" w="w" resources="resources" src="src" mediawiki.skinning="mediawiki.skinning" images="images" magnify-clip-ltr.svg="magnify-clip-ltr.svg" e="e" display="display" block="block" text-indent="text-indent" px="px" white-space="white-space" nowrap="nowrap" overflow="overflow" hidden="hidden" width="width" height="height" user-select="user-select" none="none">J. Walter Thompson Co. advertisement, 1903</a></div></div></div><a href="https://en.wikipedia.org/wiki/File:J.Walter_Thompson_Advertisement_1903.JPG" class="internal" title="Enlarge" style="text-decoration-line: none; background: url(" w="w" resources="resources" src="src" mediawiki.skinning="mediawiki.skinning" images="images" magnify-clip-ltr.svg="magnify-clip-ltr.svg" e="e" display="display" block="block" text-indent="text-indent" px="px" white-space="white-space" nowrap="nowrap" overflow="overflow" hidden="hidden" width="width" height="height" user-select="user-select" none="none">Other significant clients have included:</a><a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_note-32" style="text-decoration-line: none; background: none;">[32]</a><a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_note-LongStand.NYT-17" style="text-decoration-line: none; background: none;">[17]</a><div class="div-col" style="background-color: rgb(255, 255, 255); margin-top: 0.3em; column-width: 17em;"><ul style="list-style-image: url(" w="w" skins="skins" vector="Vector" resources="resources" common="common" images="images" bullet-icon.svg="bullet-icon.svg" d4515="d4515" margin="margin" px="px" em="em" padding="padding"><li style="margin-bottom: 0.1em; break-inside: avoid-column;"><a href="https://en.wikipedia.org/wiki/Ad_Council" title="Ad Council" style="text-decoration-line: none; background: none;">Ad Council</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;"><a href="https://en.wikipedia.org/wiki/Air_Canada" title="Air Canada" style="text-decoration-line: none; background: none;">Air Canada</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;"><a href="https://en.wikipedia.org/wiki/Air_India" title="Air India" style="text-decoration-line: none; background: none;">Air India</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;"><a href="https://en.wikipedia.org/wiki/Amnesty_International" title="Amnesty International" style="text-decoration-line: none; background: none;">Amnesty International</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;"><a href="https://en.wikipedia.org/wiki/Anheuser-Busch_InBev" class="mw-redirect" title="Anheuser-Busch InBev" style="text-decoration-line: none; background: none;">Anheuser-Busch InBev</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;"><a href="https://en.wikipedia.org/wiki/Bayer" title="Bayer" style="text-decoration-line: none; background: none;">Bayer</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;"><a href="https://en.wikipedia.org/wiki/Blockbuster_LLC" title="Blockbuster LLC" style="text-decoration-line: none; background: none;">Blockbuster LLC</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;"><a href="https://en.wikipedia.org/wiki/BMW" title="BMW" style="text-decoration-line: none; background: none;">BMW</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;"><a href="https://en.wikipedia.org/wiki/Brisk(beverage)" class="mw-redirect" title="Brisk (beverage)" style="text-decoration-line: none; background: none;">Brisk</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;"><a href="https://en.wikipedia.org/wiki/BTS_Skytrain" title="BTS Skytrain" style="text-decoration-line: none; background: none;">BTS Skytrain</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;"><a href="https://en.wikipedia.org/wiki/Campari_Group" title="Campari Group" style="text-decoration-line: none; background: none;">Campari Group</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;"><a href="https://en.wikipedia.org/wiki/Cancer_Council_Australia" title="Cancer Council Australia" style="text-decoration-line: none; background: none;">Cancer Council Australia</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;"><a href="https://en.wikipedia.org/wiki/Coca-Cola" title="Coca-Cola" style="text-decoration-line: none; background: none;">Coca-Cola</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;"><a href="https://en.wikipedia.org/wiki/Comex_Group" title="Comex Group" style="text-decoration-line: none; background: none;">Comex Group</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;"><a href="https://en.wikipedia.org/wiki/Diageo" title="Diageo" style="text-decoration-line: none; background: none;">Diageo</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;"><a href="https://en.wikipedia.org/wiki/DirecTV" title="DirecTV" style="text-decoration-line: none; background: none;">DirecTV</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;"><a href="https://en.wikipedia.org/wiki/Eli_Lilly_and_Company" title="Eli Lilly and Company" style="text-decoration-line: none; background: none;">Eli Lilly and Company</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;"><a href="https://en.wikipedia.org/wiki/Energy_Star" title="Energy Star" style="text-decoration-line: none; background: none;">Energy Star</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;"><a href="https://en.wikipedia.org/wiki/Ford_Motor_Company" title="Ford Motor Company" style="text-decoration-line: none; background: none;">Ford</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;"><a href="https://en.wikipedia.org/wiki/H%C3%A4agen-Dazs" title="Häagen-Dazs" style="text-decoration-line: none; background: none;">Häagen-Dazs</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;"><a href="https://en.wikipedia.org/wiki/HSBC" title="HSBC" style="text-decoration-line: none; background: none;">HSBC</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;"><a href="https://en.wikipedia.org/wiki/Human_Rights_Watch" title="Human Rights Watch" style="text-decoration-line: none; background: none;">Human Rights Watch</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;"><a href="https://en.wikipedia.org/wiki/ING_Group" title="ING Group" style="text-decoration-line: none; background: none;">ING Group</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;"><a href="https://en.wikipedia.org/wiki/Instituto_Ayrton_Senna" title="Instituto Ayrton Senna" style="text-decoration-line: none; background: none;">Instituto Ayrton Senna</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;"><a href="https://en.wikipedia.org/wiki/Intel" title="Intel" style="text-decoration-line: none; background: none;">Intel</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;"><a href="https://en.wikipedia.org/wiki/Johnson%26_Johnson" title="Johnson & Johnson" style="text-decoration-line: none; background: none;">Johnson & Johnson</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;"><a href="https://en.wikipedia.org/wiki/Kellogg%E2%80%99s" class="mw-redirect" title="Kellogg’s" style="text-decoration-line: none; background: none;">Kellogg’s</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;"><a href="https://en.wikipedia.org/wiki/Kimberly-Clark" title="Kimberly-Clark" style="text-decoration-line: none; background: none;">Kimberly-Clark</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;"><a href="https://en.wikipedia.org/wiki/Kumho_Tire" title="Kumho Tire" style="text-decoration-line: none; background: none;">Kumho Tire</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;"><a href="https://en.wikipedia.org/wiki/Macy%E2%80%99s" class="mw-redirect" title="Macy’s" style="text-decoration-line: none; background: none;">Macy’s</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;"><a href="https://en.wikipedia.org/wiki/Mad_Catz_Interactive" class="mw-redirect" title="Mad Catz Interactive" style="text-decoration-line: none; background: none;">Mad Catz Interactive</a> <a href="https://en.wikipedia.org/wiki/SharkWire_Online" title="SharkWire Online" style="text-decoration-line: none; background: none;">SharkWire Online</a> for <a href="https://en.wikipedia.org/wiki/Nintendo_64" title="Nintendo 64" style="text-decoration-line: none; background: none;">Nintendo 64</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;"><a href="https://en.wikipedia.org/wiki/Mazda" title="Mazda" style="text-decoration-line: none; background: none;">Mazda</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;"><a href="https://en.wikipedia.org/wiki/Merrill_Lynch" class="mw-redirect" title="Merrill Lynch" style="text-decoration-line: none; background: none;">Merrill Lynch</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;"><a href="https://en.wikipedia.org/wiki/Microsoft" title="Microsoft" style="text-decoration-line: none; background: none;">Microsoft</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;"><a href="https://en.wikipedia.org/wiki/Miller_Brewing_Company" title="Miller Brewing Company" style="text-decoration-line: none; background: none;">Miller Brewing Company</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;"><a href="https://en.wikipedia.org/wiki/Ministry_of_Defence(United_Kingdom)" title="Ministry of Defence (United Kingdom)" style="text-decoration-line: none; background: none;">Ministry of Defence (United Kingdom)</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;"><a href="https://en.wikipedia.org/wiki/Mitsui_Chemicals" title="Mitsui Chemicals" style="text-decoration-line: none; background: none;">Mitsui Chemicals</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;"><a href="https://en.wikipedia.org/wiki/Mondelez_International" title="Mondelez International" style="text-decoration-line: none; background: none;">Mondelez International</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;"><a href="https://en.wikipedia.org/wiki/Morinaga_Milk_Industry" title="Morinaga Milk Industry" style="text-decoration-line: none; background: none;">Morinaga Milk Industry</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;"><a href="https://en.wikipedia.org/wiki/Bandai_Namco_Entertainment" title="Bandai Namco Entertainment" style="text-decoration-line: none; background: none;">Namco Hometek</a>/<a href="https://en.wikipedia.org/wiki/Tekken_4" title="Tekken 4" style="text-decoration-line: none; background: none;">Tekken 4</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;"><a href="https://en.wikipedia.org/wiki/Nestl%C3%A9" title="Nestlé" style="text-decoration-line: none; background: none;">Nestlé</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;"><a href="https://en.wikipedia.org/wiki/Newell_Brands" title="Newell Brands" style="text-decoration-line: none; background: none;">Newell Brands</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;"><a href="https://en.wikipedia.org/wiki/Nokia" title="Nokia" style="text-decoration-line: none; background: none;">Nokia</a>/<a href="https://en.wikipedia.org/wiki/Microsoft_Mobile" title="Microsoft Mobile" style="text-decoration-line: none; background: none;">Microsoft Mobile</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;"><a href="https://en.wikipedia.org/wiki/Northwell_Health" title="Northwell Health" style="text-decoration-line: none; background: none;">Northwell Health</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;"><a href="https://en.wikipedia.org/wiki/Northwestern_Mutual" title="Northwestern Mutual" style="text-decoration-line: none; background: none;">Northwestern Mutual</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;"><a href="https://en.wikipedia.org/wiki/Nova(eikaiwa)" title="Nova (eikaiwa)" style="text-decoration-line: none; background: none;">Nova</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;"><a href="https://en.wikipedia.org/wiki/Nike,Inc" class="mw-redirect" title="Nike, Inc" style="text-decoration-line: none; background: none;">Nike</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;"><a href="https://en.wikipedia.org/wiki/Nikon" title="Nikon" style="text-decoration-line: none; background: none;">Nikon</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;"><a href="https://en.wikipedia.org/wiki/Partnership_for_Drug-Free_Kids" class="mw-redirect" title="Partnership for Drug-Free Kids" style="text-decoration-line: none; background: none;">Partnership for Drug-Free Kids</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;"><a href="https://en.wikipedia.org/wiki/PepsiCo" title="PepsiCo" style="text-decoration-line: none; background: none;">PepsiCo</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;"><a href="https://en.wikipedia.org/wiki/Puma_SE" class="mw-redirect" title="Puma SE" style="text-decoration-line: none; background: none;">Puma SE</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;"><a href="https://en.wikipedia.org/wiki/Qwest" title="Qwest" style="text-decoration-line: none; background: none;">Qwest</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;"><a href="https://en.wikipedia.org/wiki/Rolex" title="Rolex" style="text-decoration-line: none; background: none;">Rolex</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;"><a href="https://en.wikipedia.org/wiki/Royal_Automobile_Club_of_Australia" title="Royal Automobile Club of Australia" style="text-decoration-line: none; background: none;">Royal Automobile Club of Australia</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;"><a href="https://en.wikipedia.org/wiki/Royal_Caribbean_International" title="Royal Caribbean International" style="text-decoration-line: none; background: none;">Royal Caribbean</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;"><a href="https://en.wikipedia.org/wiki/Energizer" title="Energizer" style="text-decoration-line: none; background: none;">Energizer</a>/<a href="https://en.wikipedia.org/wiki/Schick(razors)" title="Schick (razors)" style="text-decoration-line: none; background: none;">Schick</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;"><a href="https://en.wikipedia.org/wiki/Samsonite" title="Samsonite" style="text-decoration-line: none; background: none;">Samsonite</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;"><a href="https://en.wikipedia.org/wiki/Samsung_Electronics" title="Samsung Electronics" style="text-decoration-line: none; background: none;">Samsung Electronics</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;"><a href="https://en.wikipedia.org/wiki/Saudi_Telecom_Company" title="Saudi Telecom Company" style="text-decoration-line: none; background: none;">Saudi Telecom Company</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;"><a href="https://en.wikipedia.org/wiki/Sega" title="Sega" style="text-decoration-line: none; background: none;">Sega</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;"><a href="https://en.wikipedia.org/wiki/Sprint_Corporation" title="Sprint Corporation" style="text-decoration-line: none; background: none;">Sprint</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;"><a href="https://en.wikipedia.org/wiki/Subaru" title="Subaru" style="text-decoration-line: none; background: none;">Subaru</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;"><a href="https://en.wikipedia.org/wiki/Suntory" title="Suntory" style="text-decoration-line: none; background: none;">Suntory</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;"><a href="https://en.wikipedia.org/wiki/Royal_Dutch_Shell" title="Royal Dutch Shell" style="text-decoration-line: none; background: none;">Shell</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;"><a href="https://en.wikipedia.org/wiki/Tata_Group" title="Tata Group" style="text-decoration-line: none; background: none;">Tata</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;"><a href="https://en.wikipedia.org/wiki/The_Secret_Garden" title="The Secret Garden" style="text-decoration-line: none; background: none;">The Secret Garden</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;"><a href="https://en.wikipedia.org/wiki/Tim_Hortons" title="Tim Hortons" style="text-decoration-line: none; background: none;">Tim Hortons</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;"><a href="https://en.wikipedia.org/wiki/Toys_R_Us" class="mw-redirect" title="Toys R Us" style="text-decoration-line: none; background: none;">Toys R Us</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;"><a href="https://en.wikipedia.org/wiki/Tribeca_Film_Festival" title="Tribeca Film Festival" style="text-decoration-line: none; background: none;">Tribeca Film Festival</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;"><a href="https://ja.wikipedia.org/wiki/%E3%83%A6%E3%83%8B%E3%83%BB%E3%83%81%E3%83%A3%E3%83%BC%E3%83%A0" class="extiw" title="jp:ユニ・チャーム" style="text-decoration-line: none; background: none;">Unicharm</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;"><a href="https://en.wikipedia.org/wiki/Unilever" title="Unilever" style="text-decoration-line: none; background: none;">Unilever</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;"><a href="https://en.wikipedia.org/wiki/United_Service_Organizations" title="United Service Organizations" style="text-decoration-line: none; background: none;">United Service Organizations</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;"><a href="https://en.wikipedia.org/wiki/United_States_Marine_Corps" title="United States Marine Corps" style="text-decoration-line: none; background: none;">United States Marine Corps</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;"><a href="https://en.wikipedia.org/wiki/USA_Network" title="USA Network" style="text-decoration-line: none; background: none;">USA Network</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;"><a href="https://en.wikipedia.org/wiki/Victim_Support" title="Victim Support" style="text-decoration-line: none; background: none;">Victim Support</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;"><a href="https://en.wikipedia.org/wiki/Volvo_Cars" title="Volvo Cars" style="text-decoration-line: none; background: none;">Volvo Cars</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;"><a href="https://en.wikipedia.org/wiki/Walmart" title="Walmart" style="text-decoration-line: none; background: none;">Walmart</a></li></ul></div><h2 style="background-color: rgb(255, 255, 255); margin: 1em 0px 0.25em; padding: 0px; overflow: hidden; border-bottom: 1px solid rgb(162, 169, 177); font-weight: normal; line-height: 1.3;">Distinctive ads[<a href="https://en.wikipedia.org/w/index.php?title=J.Walter_Thompson&action=edit&section=9" title="Edit section: Distinctive ads" style="text-decoration-line: none; background: none; white-space: nowrap;">edit</a>]</h2><div class="div-col" style="background-color: rgb(255, 255, 255); margin-top: 0.3em; column-width: 22em;"><ul style="list-style-image: url(" w="w" skins="skins" vector="Vector" resources="resources" common="common" images="images" bullet-icon.svg="bullet-icon.svg" d4515="d4515" margin="margin" px="px" em="em" padding="padding"><li style="margin-bottom: 0.1em; break-inside: avoid-column;">Woodbury Soap, "A skin you love to touch" (1911)<a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_note-33" style="text-decoration-line: none; background: none;">[33]</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;">JWT invents the grilled cheese sandwich for <a href="https://en.wikipedia.org/wiki/Kraft_Foods" title="Kraft Foods" style="text-decoration-line: none; background: none;">Kraft</a> (1930)[<a href="https://en.wikipedia.org/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed" style="text-decoration-line: none; background: none;">citation needed</a>]</li><li style="margin-bottom: 0.1em; break-inside: avoid-column;">JWT sells <a href="https://en.wikipedia.org/wiki/Kellogg%E2%80%99s" class="mw-redirect" title="Kellogg’s" style="text-decoration-line: none; background: none;">Kellogg's</a> Rice Krispies with <a href="https://en.wikipedia.org/wiki/Snap,Crackle_and_Pop" title="Snap, Crackle and Pop" style="text-decoration-line: none; background: none;">"Snap, Crackle, and Pop"</a> (1930)</li><li style="margin-bottom: 0.1em; break-inside: avoid-column;">Introduced the first toilet advertising for <a href="https://en.wikipedia.org/wiki/Scott_Paper_Company" title="Scott Paper Company" style="text-decoration-line: none; background: none;">Scott Paper</a> (1931)<a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_note-34" style="text-decoration-line: none; background: none;">[34]</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;">Introduced Kraft <a href="https://en.wikipedia.org/wiki/Miracle_Whip" title="Miracle Whip" style="text-decoration-line: none; background: none;">Miracle Whip</a> (1933)<a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_note-35" style="text-decoration-line: none; background: none;">[35]</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;">Produced the first-ever TV program for <a href="https://en.wikipedia.org/wiki/Libby%27s" title="Libby's" style="text-decoration-line: none; background: none;">Libby, McNeill & Libby</a> (1939)</li><li style="margin-bottom: 0.1em; break-inside: avoid-column;">Ford, "There’s a Ford in your future" (1945)<a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_note-Lessons_from_the_Commodore-36" style="text-decoration-line: none; background: none;">[36]</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;">JWT creates "The Bologna Song" (1962)<a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_note-37" style="text-decoration-line: none; background: none;">[37]</a> and the "I wish I were an Oscar Mayer Weiner" song for <a href="https://en.wikipedia.org/wiki/Oscar_Mayer" title="Oscar Mayer" style="text-decoration-line: none; background: none;">Oscar Mayer</a> (1962)<a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_note-Lessons_from_the_Commodore-36" style="text-decoration-line: none; background: none;">[36]</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;">United States Marine Corps, "The Few. The Proud. The Marines." (1972)</li><li style="margin-bottom: 0.1em; break-inside: avoid-column;">JWT creates the <a href="https://en.wikipedia.org/wiki/Andrex" title="Andrex" style="text-decoration-line: none; background: none;">Andrex</a> Puppy. (1972)<a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_note-38" style="text-decoration-line: none; background: none;">[38]</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;">7UP, "The Uncola" (1967)<a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_note-39" style="text-decoration-line: none; background: none;">[39]</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;">JWT uses <a href="https://en.wikipedia.org/wiki/Sarah_Michelle_Gellar" title="Sarah Michelle Gellar" style="text-decoration-line: none; background: none;">Sarah Michelle Gellar</a> in a controversial <a href="https://en.wikipedia.org/wiki/Burger_King" title="Burger King" style="text-decoration-line: none; background: none;">Burger King</a> ad that criticized McDonald's (1981)</li><li style="margin-bottom: 0.1em; break-inside: avoid-column;">JWT creates Toys "R" Us "I don’t want to grow up" campaign (1982)<a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_note-Lessons_from_the_Commodore-36" style="text-decoration-line: none; background: none;">[36]</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;">JWT launches <a href="https://en.wikipedia.org/wiki/Ford_Global_Anthem(advertisement_1999)" class="mw-redirect" title="Ford Global Anthem (advertisement 1999)" style="text-decoration-line: none; background: none;">Ford Global Anthem</a> (1999)</li><li style="margin-bottom: 0.1em; break-inside: avoid-column;">JWT Thompson breaks the <a href="https://en.wikipedia.org/wiki/Guinness_World_Records" title="Guinness World Records" style="text-decoration-line: none; background: none;">Guinness World Record</a> for the world's largest billboard (2000)</li><li style="margin-bottom: 0.1em; break-inside: avoid-column;">The Times of India, "Lead India"; wins a Grand Prix at the <a href="https://en.wikipedia.org/wiki/Cannes_Lions" class="mw-redirect" title="Cannes Lions" style="text-decoration-line: none; background: none;">Cannes Lions</a> festival (2008).<a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_note-40" style="text-decoration-line: none; background: none;">[40]</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;">Samsonite "Heaven and Hell"; JWT Shanghai wins a Grand Prix at Cannes (2011).<a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_note-41" style="text-decoration-line: none; background: none;">[41]</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;">Banco Popular, "The Most Popular Song"; JWT Puerto Rico wins the Grand Prix for PR at Cannes (2012)<a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_note-42" style="text-decoration-line: none; background: none;">[42]</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;">Kit Kat, "Kit Kat into space" campaign by JWT London (2012)<a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_note-Lessons_from_the_Commodore-36" style="text-decoration-line: none; background: none;">[36]</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;">Kit Kat, "Android KitKat" (2014)<a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_note-Lessons_from_the_Commodore-36" style="text-decoration-line: none; background: none;">[36]</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;">Air India's Maharajah mascot (1940s) <a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_note-maharaja-43" style="text-decoration-line: none; background: none;">[43]</a></li></ul></div><h2 style="background-color: rgb(255, 255, 255); margin: 1em 0px 0.25em; padding: 0px; overflow: hidden; border-bottom: 1px solid rgb(162, 169, 177); font-weight: normal; line-height: 1.3;">See also[<a href="https://en.wikipedia.org/w/index.php?title=J.Walter_Thompson&action=edit&section=10" title="Edit section: See also" style="text-decoration-line: none; background: none; white-space: nowrap;">edit</a>]</h2><ul style="background-color: rgb(255, 255, 255); list-style-image: url(" w="w" skins="skins" vector="Vector" resources="resources" common="common" images="images" bullet-icon.svg="bullet-icon.svg" d4515="d4515" margin="margin" em="em" px="px" padding="padding"><li style="margin-bottom: 0.1em;"><a href="https://en.wikipedia.org/wiki/History_of_advertising" title="History of advertising" style="text-decoration-line: none; background: none;">History of advertising</a></li><li style="margin-bottom: 0.1em;"><a href="https://en.wikipedia.org/wiki/Stanley_B.Resor" title="Stanley B. Resor" style="text-decoration-line: none; background: none;">Stanley Resor</a></li></ul><h2 style="background-color: rgb(255, 255, 255); margin: 1em 0px 0.25em; padding: 0px; overflow: hidden; border-bottom: 1px solid rgb(162, 169, 177); font-weight: normal; line-height: 1.3;">References[<a href="https://en.wikipedia.org/w/index.php?title=J.Walter_Thompson&action=edit&section=11" title="Edit section: References" style="text-decoration-line: none; background: none; white-space: nowrap;">edit</a>]</h2><div class="reflist" style="background-color: rgb(255, 255, 255); margin-bottom: 0.5em; list-style-type: decimal;"><div class="mw-references-wrap mw-references-columns" style="column-width: 30em; margin-top: 0.3em;"><ol class="references" style="margin: 0px 0px 0px 3.2em; padding: 0px; list-style-image: none; counter-reset: mw-ref-extends-parent 0 list-item 0; list-style-type: inherit;"><li id="cite_note-BIG.NYT18-1" style="margin-bottom: 0.1em; break-inside: avoid-column; counter-increment: mw-ref-extends-parent 1; counter-reset: mw-ref-extends-child 0;"><a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_ref-BIG.NYT18_1-0" aria-label="Jump up" title="Jump up" style="text-decoration-line: none; background: none;">^{</a> }<cite class="citation news cs1" style="font-style: inherit; overflow-wrap: break-word;"><a rel="nofollow" class="external text" href="https://www.nytimes.com/2018/04/22/business/media/martin-sorrell-advertising-wpp.html" style="text-decoration-line: none; background: url(" w="w" resources="resources" src="src" mediawiki.skinning="mediawiki.skinning" images="images" external-ltr.svg="external-ltr.svg" right="right" center="center" no-repeat="no-repeat" padding-right="padding-right" px="px">"Prominent Exit From Ad Industry Sets Off Questions About Future"</a>. <a href="https://en.wikipedia.org/wiki/The_New_York_Times" title="The New York Times" style="text-decoration-line: none; background: none;">The New York Times</a>. April 22, 2018.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=The+New+York+Times&rft.atitle=Prominent+Exit+From+Ad+Industry+Sets+Off+Questions+About+Future&rft.date=2018-04-22&rft_id=https%3A%2F%2Fwww.nytimes.com%2F2018%2F04%2F22%2Fbusiness%2Fmedia%2Fmartin-sorrell-advertising-wpp.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AJ.+Walter+Thompson" class="Z3988" /></li><li id="cite_note-history-2" style="margin-bottom: 0.1em; break-inside: avoid-column; counter-increment: mw-ref-extends-parent 1; counter-reset: mw-ref-extends-child 0;"><a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_ref-history_2-0" aria-label="Jump up" title="Jump up" style="text-decoration-line: none; background: none;">^{</a> }<cite class="citation web cs1" style="font-style: inherit; overflow-wrap: break-word;"><a rel="nofollow" class="external text" href="http://www.wpp.com/wpp/about/whoweare/history.htm" style="text-decoration-line: none; background: url(" w="w" resources="resources" src="src" mediawiki.skinning="mediawiki.skinning" images="images" external-ltr.svg="external-ltr.svg" right="right" center="center" no-repeat="no-repeat" padding-right="padding-right" px="px">"Group history"</a>. WPP plc. Retrieved August 30, 2010.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Group+history&rft.pub=WPP+plc&rft_id=http%3A%2F%2Fwww.wpp.com%2Fwpp%2Fabout%2Fwhoweare%2Fhistory.htm&rfr_id=info%3Asid%2Fen.wikipedia.org%3AJ.+Walter+Thompson" class="Z3988" /></li><li id="cite_note-3" style="margin-bottom: 0.1em; break-inside: avoid-column; counter-increment: mw-ref-extends-parent 1; counter-reset: mw-ref-extends-child 0;"><a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_ref-3" aria-label="Jump up" title="Jump up" style="text-decoration-line: none; background: none;">^{</a> }<cite class="citation news cs1" style="font-style: inherit; overflow-wrap: break-word;"><a rel="nofollow" class="external text" href="https://www.theguardian.com/business/2010/jul/04/wpp-sir-martin-sorrell-profile" style="text-decoration-line: none; background: url(" w="w" resources="resources" src="src" mediawiki.skinning="mediawiki.skinning" images="images" external-ltr.svg="external-ltr.svg" right="right" center="center" no-repeat="no-repeat" padding-right="padding-right" px="px">"Sir Martin Sorrell: advertising man who made the industry's biggest pitch"</a>. <a href="https://en.wikipedia.org/wiki/The_Guardian" title="The Guardian" style="text-decoration-line: none; background: none;">The Guardian</a>. July 4, 2010. Retrieved July 12, 2012.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=The+Guardian&rft.atitle=Sir+Martin+Sorrell%3A+advertising+man+who+made+the+industry%27s+biggest+pitch&rft.date=2010-07-04&rft_id=https%3A%2F%2Fwww.theguardian.com%2Fbusiness%2F2010%2Fjul%2F04%2Fwpp-sir-martin-sorrell-profile&rfr_id=info%3Asid%2Fen.wikipedia.org%3AJ.+Walter+Thompson" class="Z3988" /></li><li id="cite_note-4" style="margin-bottom: 0.1em; break-inside: avoid-column; counter-increment: mw-ref-extends-parent 1; counter-reset: mw-ref-extends-child 0;"><a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_ref-4" aria-label="Jump up" title="Jump up" style="text-decoration-line: none; background: none;">^{</a> }<cite class="citation news cs1" style="font-style: inherit; overflow-wrap: break-word;"><a rel="nofollow" class="external text" href="https://adage.com/article/agency-news/wpp-merging-jwt-wunderman/315720" style="text-decoration-line: none; background: url(" w="w" resources="resources" src="src" mediawiki.skinning="mediawiki.skinning" images="images" external-ltr.svg="external-ltr.svg" right="right" center="center" no-repeat="no-repeat" padding-right="padding-right" px="px">"WPP is merging JWT with Wunderman"</a>. Ad Age. Retrieved November 26, 2018.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Ad+Age&rft.atitle=WPP+is+merging+JWT+with+Wunderman&rft_id=https%3A%2F%2Fadage.com%2Farticle%2Fagency-news%2Fwpp-merging-jwt-wunderman%2F315720&rfr_id=info%3Asid%2Fen.wikipedia.org%3AJ.+Walter+Thompson" class="Z3988" /></li><li id="cite_note-JWT_in_Britannica-5" style="margin-bottom: 0.1em; break-inside: avoid-column; counter-increment: mw-ref-extends-parent 1; counter-reset: mw-ref-extends-child 0;">^ <a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_ref-JWT_in_Britannica_5-0" style="text-decoration-line: none; background: none;"><span class="cite-accessibility-label" style="user-select: none; top: -99999px; clip: rect(1px, 1px, 1px, 1px); overflow: hidden; position: absolute !important; padding: 0px !important; border: 0px !important; height: 1px !important; width: 1px !important;">Jump up to:a</a> <a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_ref-JWT_in_Britannica_5-1" style="text-decoration-line: none; background: none;">b</a> <cite class="citation web cs1" style="font-style: inherit; overflow-wrap: break-word;"><a rel="nofollow" class="external text" href="http://www.britannica.com/EBchecked/topic/298581/J-Walter-Thompson-Co" style="text-decoration-line: none; background: url(" w="w" resources="resources" src="src" mediawiki.skinning="mediawiki.skinning" images="images" external-ltr.svg="external-ltr.svg" right="right" center="center" no-repeat="no-repeat" padding-right="padding-right" px="px">"J. Walter Thompson Co. | American advertising company"</a>. Britannica.com. Retrieved August 29, 2015.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=J.+Walter+Thompson+Co.+%26%23124%3B+American+advertising+company&rft.pub=Britannica.com&rft_id=http%3A%2F%2Fwww.britannica.com%2FEBchecked%2Ftopic%2F298581%2FJ-Walter-Thompson-Co&rfr_id=info%3Asid%2Fen.wikipedia.org%3AJ.+Walter+Thompson" class="Z3988" /></li><li id="cite_note-JWT.fullnameNYT-6" style="margin-bottom: 0.1em; break-inside: avoid-column; counter-increment: mw-ref-extends-parent 1; counter-reset: mw-ref-extends-child 0;">^ <a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_ref-JWT.fullnameNYT_6-0" style="text-decoration-line: none; background: none;"><span class="cite-accessibility-label" style="user-select: none; top: -99999px; clip: rect(1px, 1px, 1px, 1px); overflow: hidden; position: absolute !important; padding: 0px !important; border: 0px !important; height: 1px !important; width: 1px !important;">Jump up to:a</a> <a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_ref-JWT.fullnameNYT_6-1" style="text-decoration-line: none; background: none;">b</a> <cite id="CITEREFElliott2014" class="citation news cs1" style="font-style: inherit; overflow-wrap: break-word;">Elliott, Stuart (April 14, 2014). <a rel="nofollow" class="external text" href="https://www.nytimes.com/2014/04/15/business/media/jwt-to-bring-back-the-classic-j-walter-thompson-name.html" style="text-decoration-line: none; background: url(" w="w" resources="resources" src="src" mediawiki.skinning="mediawiki.skinning" images="images" external-ltr.svg="external-ltr.svg" right="right" center="center" no-repeat="no-repeat" padding-right="padding-right" px="px">"JWT to Bring Back the Classic J. Walter Thompson Name"</a>. <a href="https://en.wikipedia.org/wiki/The_New_York_Times" title="The New York Times" style="text-decoration-line: none; background: none;">The New York Times</a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=The+New+York+Times&rft.atitle=JWT+to+Bring+Back+the+Classic+J.+Walter+Thompson+Name&rft.date=2014-04-14&rft.aulast=Elliott&rft.aufirst=Stuart&rft_id=https%3A%2F%2Fwww.nytimes.com%2F2014%2F04%2F15%2Fbusiness%2Fmedia%2Fjwt-to-bring-back-the-classic-j-walter-thompson-name.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AJ.+Walter+Thompson" class="Z3988" /></li><li id="cite_note-Timeline-7" style="margin-bottom: 0.1em; break-inside: avoid-column; counter-increment: mw-ref-extends-parent 1; counter-reset: mw-ref-extends-child 0;">^ <a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_ref-Timeline_7-0" style="text-decoration-line: none; background: none;"><span class="cite-accessibility-label" style="user-select: none; top: -99999px; clip: rect(1px, 1px, 1px, 1px); overflow: hidden; position: absolute !important; padding: 0px !important; border: 0px !important; height: 1px !important; width: 1px !important;">Jump up to:a</a> <a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_ref-Timeline_7-1" style="text-decoration-line: none; background: none;">b</a> <cite class="citation web cs1" style="font-style: inherit; overflow-wrap: break-word;"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20140523160028/http://colab-sbx-140.oit.duke.edu/sites/timelines/jwt.php" style="text-decoration-line: none; background: url(" w="w" resources="resources" src="src" mediawiki.skinning="mediawiki.skinning" images="images" external-ltr.svg="external-ltr.svg" right="right" center="center" no-repeat="no-repeat" padding-right="padding-right" px="px">"J. Walter Thompson Company | Rubenstein Library | People in the Collections"</a>. Colab-sbx-140.oit.duke.edu. July 15, 1908. Archived from <a rel="nofollow" class="external text" href="http://colab-sbx-140.oit.duke.edu/sites/timelines/jwt.php" style="text-decoration-line: none; background: url(" w="w" resources="resources" src="src" mediawiki.skinning="mediawiki.skinning" images="images" external-ltr.svg="external-ltr.svg" right="right" center="center" no-repeat="no-repeat" padding-right="padding-right" px="px">the original</a> on May 23, 2014. Retrieved August 29, 2015.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=J.+Walter+Thompson+Company+%26%23124%3B+Rubenstein+Library+%26%23124%3B+People+in+the+Collections&rft.pub=Colab-sbx-140.oit.duke.edu&rft.date=1908-07-15&rft_id=http%3A%2F%2Fcolab-sbx-140.oit.duke.edu%2Fsites%2Ftimelines%2Fjwt.php&rfr_id=info%3Asid%2Fen.wikipedia.org%3AJ.+Walter+Thompson" class="Z3988" /></li><li id="cite_note-8" style="margin-bottom: 0.1em; break-inside: avoid-column; counter-increment: mw-ref-extends-parent 1; counter-reset: mw-ref-extends-child 0;"><a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_ref-8" aria-label="Jump up" title="Jump up" style="text-decoration-line: none; background: none;">^{</a> }<cite class="citation web cs1" style="font-style: inherit; overflow-wrap: break-word;"><a rel="nofollow" class="external text" href="https://www.kilmerhouse.com/2011/04/125-years-ago-our-sales-office-and-advertising" style="text-decoration-line: none; background: url(" w="w" resources="resources" src="src" mediawiki.skinning="mediawiki.skinning" images="images" external-ltr.svg="external-ltr.svg" right="right" center="center" no-repeat="no-repeat" padding-right="padding-right" px="px">"History of J&J by Margaret Gurowitz"</a>. April 14, 2011.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=History+of+J%26J+by+Margaret+Gurowitz&rft.date=2011-04-14&rft_id=https%3A%2F%2Fwww.kilmerhouse.com%2F2011%2F04%2F125-years-ago-our-sales-office-and-advertising&rfr_id=info%3Asid%2Fen.wikipedia.org%3AJ.+Walter+Thompson" class="Z3988" /></li><li id="cite_note-9" style="margin-bottom: 0.1em; break-inside: avoid-column; counter-increment: mw-ref-extends-parent 1; counter-reset: mw-ref-extends-child 0;"><a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_ref-9" aria-label="Jump up" title="Jump up" style="text-decoration-line: none; background: none;">^{</a> }Applegate, E. (2012). Stanley B. Resor and the J. Walter Thompson Company: 1908-1961. In The rise of advertising in the United States: A history of innovation to 1960 (p. 134). Lanham: Scarecrow Press</li><li id="cite_note-duke1-10" style="margin-bottom: 0.1em; break-inside: avoid-column; counter-increment: mw-ref-extends-parent 1; counter-reset: mw-ref-extends-child 0;">^ <a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_ref-duke1_10-0" style="text-decoration-line: none; background: none;"><span class="cite-accessibility-label" style="user-select: none; top: -99999px; clip: rect(1px, 1px, 1px, 1px); overflow: hidden; position: absolute !important; padding: 0px !important; border: 0px !important; height: 1px !important; width: 1px !important;">Jump up to:a</a> <a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_ref-duke1_10-1" style="text-decoration-line: none; background: none;">b</a> <a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_ref-duke1_10-2" style="text-decoration-line: none; background: none;">c</a> <a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_ref-duke1_10-3" style="text-decoration-line: none; background: none;">d</a> <cite class="citation web cs1" style="font-style: inherit; overflow-wrap: break-word;"><a rel="nofollow" class="external text" href="https://library.duke.edu/rubenstein/collections/creators/corporations/jwt2" style="text-decoration-line: none; background: url(" w="w" resources="resources" src="src" mediawiki.skinning="mediawiki.skinning" images="images" external-ltr.svg="external-ltr.svg" right="right" center="center" no-repeat="no-repeat" padding-right="padding-right" px="px">"J. Walter Thompson Company (part 2)"</a>. Duke University Libraries. Retrieved June 4, 2020.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Duke+University+Libraries&rft.atitle=J.+Walter+Thompson+Company+%28part+2%29&rft_id=https%3A%2F%2Flibrary.duke.edu%2Frubenstein%2Fcollections%2Fcreators%2Fcorporations%2Fjwt2&rfr_id=info%3Asid%2Fen.wikipedia.org%3AJ.+Walter+Thompson" class="Z3988" /></li><li id="cite_note-11" style="margin-bottom: 0.1em; break-inside: avoid-column; counter-increment: mw-ref-extends-parent 1; counter-reset: mw-ref-extends-child 0;"><a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_ref-11" aria-label="Jump up" title="Jump up" style="text-decoration-line: none; background: none;">^{</a> }<cite class="citation web cs1" style="font-style: inherit; overflow-wrap: break-word;"><a rel="nofollow" class="external text" href="http://www.hatads.org.uk/catalogue/record/8aa165f2-9c53-4485-bc1c-f482ae16d6aa" style="text-decoration-line: none; background: url(" w="w" resources="resources" src="src" mediawiki.skinning="mediawiki.skinning" images="images" external-ltr.svg="external-ltr.svg" right="right" center="center" no-repeat="no-repeat" padding-right="padding-right" px="px">"The J Walter Thompson (Jwt), London, Advertising Agency Client Account Files And Other Office Papers | Details"</a>. Hatads.org.uk. Retrieved August 29, 2015.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=The+J+Walter+Thompson+%28Jwt%29%2C+London%2C+Advertising+Agency+Client+Account+Files+And+Other+Office+Papers+%26%23124%3B+Details&rft.pub=Hatads.org.uk&rft_id=http%3A%2F%2Fwww.hatads.org.uk%2Fcatalogue%2Frecord%2F8aa165f2-9c53-4485-bc1c-f482ae16d6aa&rfr_id=info%3Asid%2Fen.wikipedia.org%3AJ.+Walter+Thompson" class="Z3988" /></li><li id="cite_note-12" style="margin-bottom: 0.1em; break-inside: avoid-column; counter-increment: mw-ref-extends-parent 1; counter-reset: mw-ref-extends-child 0;"><a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_ref-12" aria-label="Jump up" title="Jump up" style="text-decoration-line: none; background: none;">^{</a> }Ciochetto, L. (2011). China. In Globalisation and advertising in emerging economies: Brazil, Russia, India, and China (p. 95). London: Routledge</li><li id="cite_note-13" style="margin-bottom: 0.1em; break-inside: avoid-column; counter-increment: mw-ref-extends-parent 1; counter-reset: mw-ref-extends-child 0;"><a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_ref-13" aria-label="Jump up" title="Jump up" style="text-decoration-line: none; background: none;">^{</a> }<cite class="citation web cs1" style="font-style: inherit; overflow-wrap: break-word;"><a rel="nofollow" class="external text" href="https://www.amanewyork.org/resources/end-jwt-co/" style="text-decoration-line: none; background: url(" w="w" resources="resources" src="src" mediawiki.skinning="mediawiki.skinning" images="images" external-ltr.svg="external-ltr.svg" right="right" center="center" no-repeat="no-repeat" padding-right="padding-right" px="px">"J. Walter Thompson & Co. and the 1964 Advertising Age Commemorative Issue"</a>. American Marketing Association New York. December 31, 2019. Retrieved December 31, 2019.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=J.+Walter+Thompson+%26+Co.+and+the+1964+Advertising+Age+Commemorative+Issue&rft.pub=American+Marketing+Association+New+York&rft.date=2019-12-31&rft_id=https%3A%2F%2Fwww.amanewyork.org%2Fresources%2Fend-jwt-co%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AJ.+Walter+Thompson" class="Z3988" /></li><li id="cite_note-14" style="margin-bottom: 0.1em; break-inside: avoid-column; counter-increment: mw-ref-extends-parent 1; counter-reset: mw-ref-extends-child 0;"><a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_ref-14" aria-label="Jump up" title="Jump up" style="text-decoration-line: none; background: none;">^{</a> }<cite id="CITEREFBurbach2003" class="citation book cs1" style="font-style: inherit; overflow-wrap: break-word;">Burbach, Roger (2003). The Pinochet Affair: State Terrorism and Global Justice. London: Zed Books. p. 63. <a href="https://en.wikipedia.org/wiki/ISBN(identifier)" class="mw-redirect" title="ISBN (identifier)" style="text-decoration-line: none; background: none;">ISBN</a> <a href="https://en.wikipedia.org/wiki/Special:BookSources/1842774344" title="Special:BookSources/1842774344" style="text-decoration-line: none; background: none;"><bdi>1842774344</bdi></a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=The+Pinochet+Affair%3A+State+Terrorism+and+Global+Justice&rft.place=London&rft.pages=63&rft.pub=Zed+Books&rft.date=2003&rft.isbn=1842774344&rft.aulast=Burbach&rft.aufirst=Roger&rfr_id=info%3Asid%2Fen.wikipedia.org%3AJ.+Walter+Thompson" class="Z3988" /></li><li id="cite_note-15" style="margin-bottom: 0.1em; break-inside: avoid-column; counter-increment: mw-ref-extends-parent 1; counter-reset: mw-ref-extends-child 0;"><a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_ref-15" aria-label="Jump up" title="Jump up" style="text-decoration-line: none; background: none;">^{</a> }<cite id="CITEREFPerera1975" class="citation news cs1" style="font-style: inherit; overflow-wrap: break-word;">Perera, Victor (April 13, 1975). <a rel="nofollow" class="external text" href="https://www.nytimes.com/1975/04/13/archives/law-and-order-in-chile-in-every-chilean-there-is-a-soldier-in-every.html" style="text-decoration-line: none; background: url(" w="w" resources="resources" src="src" mediawiki.skinning="mediawiki.skinning" images="images" external-ltr.svg="external-ltr.svg" right="right" center="center" no-repeat="no-repeat" padding-right="padding-right" px="px">"Law and order in Chile"</a>. <a href="https://en.wikipedia.org/wiki/The_New_York_Times" title="The New York Times" style="text-decoration-line: none; background: none;">The New York Times</a>. Retrieved April 30, 2018.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=The+New+York+Times&rft.atitle=Law+and+order+in+Chile&rft.date=1975-04-13&rft.aulast=Perera&rft.aufirst=Victor&rft_id=https%3A%2F%2Fwww.nytimes.com%2F1975%2F04%2F13%2Farchives%2Flaw-and-order-in-chile-in-every-chilean-there-is-a-soldier-in-every.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AJ.+Walter+Thompson" class="Z3988" /></li><li id="cite_note-chicago1-16" style="margin-bottom: 0.1em; break-inside: avoid-column; counter-increment: mw-ref-extends-parent 1; counter-reset: mw-ref-extends-child 0;"><a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_ref-chicago1_16-0" aria-label="Jump up" title="Jump up" style="text-decoration-line: none; background: none;">^{</a> }<cite class="citation web cs1" style="font-style: inherit; overflow-wrap: break-word;"><a rel="nofollow" class="external text" href="https://www.chicagotribune.com/news/ct-xpm-1987-06-29-8702170748-story.html" style="text-decoration-line: none; background: url(" w="w" resources="resources" src="src" mediawiki.skinning="mediawiki.skinning" images="images" external-ltr.svg="external-ltr.svg" right="right" center="center" no-repeat="no-repeat" padding-right="padding-right" px="px">"NOW WPP FACES THE REAL CHALLENGE"</a>. Chicago Tribune. June 29, 1987. Retrieved June 4, 2020.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Chicago+Tribune&rft.atitle=NOW+WPP+FACES+THE+REAL+CHALLENGE&rft.date=1987-06-29&rft_id=https%3A%2F%2Fwww.chicagotribune.com%2Fnews%2Fct-xpm-1987-06-29-8702170748-story.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AJ.+Walter+Thompson" class="Z3988" /></li><li id="cite_note-LongStand.NYT-17" style="margin-bottom: 0.1em; break-inside: avoid-column; counter-increment: mw-ref-extends-parent 1; counter-reset: mw-ref-extends-child 0;">^ <a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_ref-LongStand.NYT_17-0" style="text-decoration-line: none; background: none;"><span class="cite-accessibility-label" style="user-select: none; top: -99999px; clip: rect(1px, 1px, 1px, 1px); overflow: hidden; position: absolute !important; padding: 0px !important; border: 0px !important; height: 1px !important; width: 1px !important;">Jump up to:a</a> <a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_ref-LongStand.NYT_17-1" style="text-decoration-line: none; background: none;">b</a> <cite id="CITEREFElliott2014" class="citation news cs1" style="font-style: inherit; overflow-wrap: break-word;">Elliott, Stuart (March 3, 2014). <a rel="nofollow" class="external text" href="https://www.nytimes.com/2014/03/10/business/jwt-plans-to-celebrate-150-years-with-a-focus-on-the-future.html" style="text-decoration-line: none; background: url(" w="w" resources="resources" src="src" mediawiki.skinning="mediawiki.skinning" images="images" external-ltr.svg="external-ltr.svg" right="right" center="center" no-repeat="no-repeat" padding-right="padding-right" px="px">"JWT Plans to Celebrate 150 Years With a Focus on the Future"</a>. <a href="https://en.wikipedia.org/wiki/The_New_York_Times" title="The New York Times" style="text-decoration-line: none; background: none;">The New York Times</a>. <a href="https://en.wikipedia.org/wiki/ISSN(identifier)" class="mw-redirect" title="ISSN (identifier)" style="text-decoration-line: none; background: none;">ISSN</a> <a rel="nofollow" class="external text" href="https://www.worldcat.org/issn/0362-4331" style="text-decoration-line: none; background: url(" w="w" resources="resources" src="src" mediawiki.skinning="mediawiki.skinning" images="images" external-ltr.svg="external-ltr.svg" right="right" center="center" no-repeat="no-repeat" padding-right="padding-right" px="px">0362-4331</a>. Retrieved April 12, 2017.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=The+New+York+Times&rft.atitle=JWT+Plans+to+Celebrate+150+Years+With+a+Focus+on+the+Future&rft.date=2014-03-03&rft.issn=0362-4331&rft.aulast=Elliott&rft.aufirst=Stuart&rft_id=https%3A%2F%2Fwww.nytimes.com%2F2014%2F03%2F10%2Fbusiness%2Fjwt-plans-to-celebrate-150-years-with-a-focus-on-the-future.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AJ.+Walter+Thompson" class="Z3988" /></li><li id="cite_note-18" style="margin-bottom: 0.1em; break-inside: avoid-column; counter-increment: mw-ref-extends-parent 1; counter-reset: mw-ref-extends-child 0;"><a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_ref-18" aria-label="Jump up" title="Jump up" style="text-decoration-line: none; background: none;">^{</a> }<cite class="citation web cs1" style="font-style: inherit; overflow-wrap: break-word;"><a rel="nofollow" class="external text" href="http://www.marketing-interactive.com/jwt-group-sjr-launch-content-market-unit-colloquial" style="text-decoration-line: none; background: url(" w="w" resources="resources" src="src" mediawiki.skinning="mediawiki.skinning" images="images" external-ltr.svg="external-ltr.svg" right="right" center="center" no-repeat="no-repeat" padding-right="padding-right" px="px">"JWT and Group SJR launch content marketing unit Colloquial"</a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=JWT+and+Group+SJR+launch+content+marketing+unit+Colloquial&rft_id=http%3A%2F%2Fwww.marketing-interactive.com%2Fjwt-group-sjr-launch-content-market-unit-colloquial&rfr_id=info%3Asid%2Fen.wikipedia.org%3AJ.+Walter+Thompson" class="Z3988" /></li><li id="cite_note-19" style="margin-bottom: 0.1em; break-inside: avoid-column; counter-increment: mw-ref-extends-parent 1; counter-reset: mw-ref-extends-child 0;"><a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_ref-19" aria-label="Jump up" title="Jump up" style="text-decoration-line: none; background: none;">^{</a> }<cite class="citation web cs1" style="font-style: inherit; overflow-wrap: break-word;"><a rel="nofollow" class="external text" href="https://www.campaignlive.com/article/j-walter-thompson-acquires-minority-stake-turkey-shop-wanda-digital/1350381" style="text-decoration-line: none; background: url(" w="w" resources="resources" src="src" mediawiki.skinning="mediawiki.skinning" images="images" external-ltr.svg="external-ltr.svg" right="right" center="center" no-repeat="no-repeat" padding-right="padding-right" px="px">"J Walter Thompson acquires minority stake in Turkey shop Wanda Digital"</a>. Campaign. Retrieved June 4, 2020.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Campaign&rft.atitle=J+Walter+Thompson+acquires+minority+stake+in+Turkey+shop+Wanda+Digital&rft_id=https%3A%2F%2Fwww.campaignlive.com%2Farticle%2Fj-walter-thompson-acquires-minority-stake-turkey-shop-wanda-digital%2F1350381&rfr_id=info%3Asid%2Fen.wikipedia.org%3AJ.+Walter+Thompson" class="Z3988" /></li><li id="cite_note-20" style="margin-bottom: 0.1em; break-inside: avoid-column; counter-increment: mw-ref-extends-parent 1; counter-reset: mw-ref-extends-child 0;"><a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_ref-20" aria-label="Jump up" title="Jump up" style="text-decoration-line: none; background: none;">^{</a> }<cite class="citation web cs1" style="font-style: inherit; overflow-wrap: break-word;"><a rel="nofollow" class="external text" href="http://adage.com/article/agency-news/j-walter-thompson-snaps-istrategylabs/305286" style="text-decoration-line: none; background: url(" w="w" resources="resources" src="src" mediawiki.skinning="mediawiki.skinning" images="images" external-ltr.svg="external-ltr.svg" right="right" center="center" no-repeat="no-repeat" padding-right="padding-right" px="px">"J. Walter Thompson Co. Snaps Up iStrategyLabs"</a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=J.+Walter+Thompson+Co.+Snaps+Up+iStrategyLabs&rft_id=http%3A%2F%2Fadage.com%2Farticle%2Fagency-news%2Fj-walter-thompson-snaps-istrategylabs%2F305286&rfr_id=info%3Asid%2Fen.wikipedia.org%3AJ.+Walter+Thompson" class="Z3988" /></li><li id="cite_note-21" style="margin-bottom: 0.1em; break-inside: avoid-column; counter-increment: mw-ref-extends-parent 1; counter-reset: mw-ref-extends-child 0;"><a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_ref-21" aria-label="Jump up" title="Jump up" style="text-decoration-line: none; background: none;">^{</a> }<cite class="citation web cs1" style="font-style: inherit; overflow-wrap: break-word;"><a rel="nofollow" class="external text" href="https://adage.com/article/agency-news/wpp-merging-jwt-wunderman/315720" style="text-decoration-line: none; background: url(" w="w" resources="resources" src="src" mediawiki.skinning="mediawiki.skinning" images="images" external-ltr.svg="external-ltr.svg" right="right" center="center" no-repeat="no-repeat" padding-right="padding-right" px="px">"WPP is merging JWT with Wunderman"</a>. Ad Age. November 26, 2018. Retrieved December 31, 2019.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=WPP+is+merging+JWT+with+Wunderman&rft.pub=Ad+Age&rft.date=2018-11-26&rft_id=https%3A%2F%2Fadage.com%2Farticle%2Fagency-news%2Fwpp-merging-jwt-wunderman%2F315720&rfr_id=info%3Asid%2Fen.wikipedia.org%3AJ.+Walter+Thompson" class="Z3988" /></li><li id="cite_note-22" style="margin-bottom: 0.1em; break-inside: avoid-column; counter-increment: mw-ref-extends-parent 1; counter-reset: mw-ref-extends-child 0;"><a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_ref-22" aria-label="Jump up" title="Jump up" style="text-decoration-line: none; background: none;">^{</a> }<cite class="citation web cs1" style="font-style: inherit; overflow-wrap: break-word;"><a rel="nofollow" class="external text" href="https://www.forbes.com/sites/avidan/2018/11/26/why-is-wpp-merging-wunderman-and-jwt/#744bbd4d5843" style="text-decoration-line: none; background: url(" w="w" resources="resources" src="src" mediawiki.skinning="mediawiki.skinning" images="images" external-ltr.svg="external-ltr.svg" right="right" center="center" no-repeat="no-repeat" padding-right="padding-right" px="px">"Why WPP Is Merging Wunderman And JWT"</a>. Forbes. November 26, 2018. Retrieved December 31, 2019.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Forbes&rft.atitle=Why+WPP+Is+Merging+Wunderman+And+JWT&rft.date=2018-11-26&rft_id=https%3A%2F%2Fwww.forbes.com%2Fsites%2Favidan%2F2018%2F11%2F26%2Fwhy-is-wpp-merging-wunderman-and-jwt%2F%23744bbd4d5843&rfr_id=info%3Asid%2Fen.wikipedia.org%3AJ.+Walter+Thompson" class="Z3988" /></li><li id="cite_note-23" style="margin-bottom: 0.1em; break-inside: avoid-column; counter-increment: mw-ref-extends-parent 1; counter-reset: mw-ref-extends-child 0;"><a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_ref-23" aria-label="Jump up" title="Jump up" style="text-decoration-line: none; background: none;">^{</a> }<cite class="citation web cs1" style="font-style: inherit; overflow-wrap: break-word;"><a rel="nofollow" class="external text" href="https://www.jwt.com/en/about-us" style="text-decoration-line: none; background: url(" w="w" resources="resources" src="src" mediawiki.skinning="mediawiki.skinning" images="images" external-ltr.svg="external-ltr.svg" right="right" center="center" no-repeat="no-repeat" padding-right="padding-right" px="px">"J. Walter Thompson Worldwide - About Us"</a>. JWT.com. Retrieved August 17, 2018.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=JWT.com&rft.atitle=J.+Walter+Thompson+Worldwide+-+About+Us&rft_id=https%3A%2F%2Fwww.jwt.com%2Fen%2Fabout-us&rfr_id=info%3Asid%2Fen.wikipedia.org%3AJ.+Walter+Thompson" class="Z3988" /></li><li id="cite_note-AdAge_Article-24" style="margin-bottom: 0.1em; break-inside: avoid-column; counter-increment: mw-ref-extends-parent 1; counter-reset: mw-ref-extends-child 0;">^ <a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_ref-AdAge_Article_24-0" style="text-decoration-line: none; background: none;"><span class="cite-accessibility-label" style="user-select: none; top: -99999px; clip: rect(1px, 1px, 1px, 1px); overflow: hidden; position: absolute !important; padding: 0px !important; border: 0px !important; height: 1px !important; width: 1px !important;">Jump up to:a</a> <a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_ref-AdAge_Article_24-1" style="text-decoration-line: none; background: none;">b</a> <a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_ref-AdAge_Article_24-2" style="text-decoration-line: none; background: none;">c</a> <cite class="citation web cs1" style="font-style: inherit; overflow-wrap: break-word;"><a rel="nofollow" class="external text" href="http://adage.com/article/adage-encyclopedia/j-walter-thompson/98904/" style="text-decoration-line: none; background: url(" w="w" resources="resources" src="src" mediawiki.skinning="mediawiki.skinning" images="images" external-ltr.svg="external-ltr.svg" right="right" center="center" no-repeat="no-repeat" padding-right="padding-right" px="px">"J. Walter Thompson Co. | AdAge Encyclopedia of Advertising - Advertising Age"</a>. Adage.com. September 15, 2003. Retrieved August 29, 2015.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=J.+Walter+Thompson+Co.+%26%23124%3B+AdAge+Encyclopedia+of+Advertising+-+Advertising+Age&rft.pub=Adage.com&rft.date=2003-09-15&rft_id=http%3A%2F%2Fadage.com%2Farticle%2Fadage-encyclopedia%2Fj-walter-thompson%2F98904%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AJ.+Walter+Thompson" class="Z3988" /></li><li id="cite_note-25" style="margin-bottom: 0.1em; break-inside: avoid-column; counter-increment: mw-ref-extends-parent 1; counter-reset: mw-ref-extends-child 0;"><a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_ref-25" aria-label="Jump up" title="Jump up" style="text-decoration-line: none; background: none;">^{</a> }<cite class="citation web cs1" style="font-style: inherit; overflow-wrap: break-word;"><a rel="nofollow" class="external text" href="http://www.cbsnews.com/news/j-walter-thompson-agency-jwt-celebrates-150-years-of-advertisements/" style="text-decoration-line: none; background: url(" w="w" resources="resources" src="src" mediawiki.skinning="mediawiki.skinning" images="images" external-ltr.svg="external-ltr.svg" right="right" center="center" no-repeat="no-repeat" padding-right="padding-right" px="px">"Ad agency J. Walter Thompson, JWT, marks 150 years of iconic ads and catchy jingles"</a>. CBS News. December 23, 2014. Retrieved August 29, 2015.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Ad+agency+J.+Walter+Thompson%2C+JWT%2C+marks+150+years+of+iconic+ads+and+catchy+jingles&rft.pub=CBS+News&rft.date=2014-12-23&rft_id=http%3A%2F%2Fwww.cbsnews.com%2Fnews%2Fj-walter-thompson-agency-jwt-celebrates-150-years-of-advertisements%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AJ.+Walter+Thompson" class="Z3988" /></li><li id="cite_note-26" style="margin-bottom: 0.1em; break-inside: avoid-column; counter-increment: mw-ref-extends-parent 1; counter-reset: mw-ref-extends-child 0;"><a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_ref-26" aria-label="Jump up" title="Jump up" style="text-decoration-line: none; background: none;">^{</a> }<cite class="citation web cs1" style="font-style: inherit; overflow-wrap: break-word;"><a rel="nofollow" class="external text" href="http://advertisinghall.org/members/member_bio.php?memid=774" style="text-decoration-line: none; background: url(" w="w" resources="resources" src="src" mediawiki.skinning="mediawiki.skinning" images="images" external-ltr.svg="external-ltr.svg" right="right" center="center" no-repeat="no-repeat" padding-right="padding-right" px="px">"AAF Hall of Fame: Members"</a>. Advertisinghall.org. Retrieved August 29, 2015.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=AAF+Hall+of+Fame%3A+Members&rft.pub=Advertisinghall.org&rft_id=http%3A%2F%2Fadvertisinghall.org%2Fmembers%2Fmember_bio.php%3Fmemid%3D774&rfr_id=info%3Asid%2Fen.wikipedia.org%3AJ.+Walter+Thompson" class="Z3988" /></li><li id="cite_note-27" style="margin-bottom: 0.1em; break-inside: avoid-column; counter-increment: mw-ref-extends-parent 1; counter-reset: mw-ref-extends-child 0;"><a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_ref-27" aria-label="Jump up" title="Jump up" style="text-decoration-line: none; background: none;">^{</a> }<cite class="citation web cs1" style="font-style: inherit; overflow-wrap: break-word;"><a rel="nofollow" class="external text" href="http://www.aaaa.org/careers/scholarships/Pages/HelenLansdowneResorScholarship.aspx" style="text-decoration-line: none; background: url(" w="w" resources="resources" src="src" mediawiki.skinning="mediawiki.skinning" images="images" external-ltr.svg="external-ltr.svg" right="right" center="center" no-repeat="no-repeat" padding-right="padding-right" px="px">"Helen Lansdowne Resor Scholarship"</a>. Aaaa.org. Retrieved August 29, 2015.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Helen+Lansdowne+Resor+Scholarship&rft.pub=Aaaa.org&rft_id=http%3A%2F%2Fwww.aaaa.org%2Fcareers%2Fscholarships%2FPages%2FHelenLansdowneResorScholarship.aspx&rfr_id=info%3Asid%2Fen.wikipedia.org%3AJ.+Walter+Thompson" class="Z3988" /></li><li id="cite_note-INC96-28" style="margin-bottom: 0.1em; break-inside: avoid-column; counter-increment: mw-ref-extends-parent 1; counter-reset: mw-ref-extends-child 0;"><a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_ref-INC96_28-0" aria-label="Jump up" title="Jump up" style="text-decoration-line: none; background: none;">^{</a> }<cite id="CITEREFRothenberg1988" class="citation news cs1" style="font-style: inherit; overflow-wrap: break-word;">Rothenberg, Randall (October 9, 1988). <a rel="nofollow" class="external text" href="https://www.nytimes.com/1988/10/09/business/the-big-new-pitch-for-old-ads.html" style="text-decoration-line: none; background: url(" w="w" resources="resources" src="src" mediawiki.skinning="mediawiki.skinning" images="images" external-ltr.svg="external-ltr.svg" right="right" center="center" no-repeat="no-repeat" padding-right="padding-right" px="px">"The Big New Pitch for Old Ads"</a>. <a href="https://en.wikipedia.org/wiki/The_New_York_Times" title="The New York Times" style="text-decoration-line: none; background: none;">The New York Times</a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=The+New+York+Times&rft.atitle=The+Big+New+Pitch+for+Old+Ads&rft.date=1988-10-09&rft.aulast=Rothenberg&rft.aufirst=Randall&rft_id=https%3A%2F%2Fwww.nytimes.com%2F1988%2F10%2F09%2Fbusiness%2Fthe-big-new-pitch-for-old-ads.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AJ.+Walter+Thompson" class="Z3988" /></li><li id="cite_note-29" style="margin-bottom: 0.1em; break-inside: avoid-column; counter-increment: mw-ref-extends-parent 1; counter-reset: mw-ref-extends-child 0;"><a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_ref-29" aria-label="Jump up" title="Jump up" style="text-decoration-line: none; background: none;">^{</a> }<cite class="citation web cs1" style="font-style: inherit; overflow-wrap: break-word;"><a rel="nofollow" class="external text" href="https://www.bandt.com.au/former-jwt-global-ceo-official-turfed-sexual-assault-court-case/" style="text-decoration-line: none; background: url(" w="w" resources="resources" src="src" mediawiki.skinning="mediawiki.skinning" images="images" external-ltr.svg="external-ltr.svg" right="right" center="center" no-repeat="no-repeat" padding-right="padding-right" px="px">"Former JWT Global CEO Finally Turfed After Sexual Harassment Court Case"</a>. B&T. June 12, 2018. Retrieved April 25, 2020.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=B%26T&rft.atitle=Former+JWT+Global+CEO+Finally+Turfed+After+Sexual+Harassment+Court+Case&rft.date=2018-06-12&rft_id=https%3A%2F%2Fwww.bandt.com.au%2Fformer-jwt-global-ceo-official-turfed-sexual-assault-court-case%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AJ.+Walter+Thompson" class="Z3988" /></li><li id="cite_note-30" style="margin-bottom: 0.1em; break-inside: avoid-column; counter-increment: mw-ref-extends-parent 1; counter-reset: mw-ref-extends-child 0;"><a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_ref-30" aria-label="Jump up" title="Jump up" style="text-decoration-line: none; background: none;">^{</a> }<cite id="CITEREFCoffee|June_72018" class="citation web cs1" style="font-style: inherit; overflow-wrap: break-word;">Coffee|June 7, Patrick; 2018. <a rel="nofollow" class="external text" href="https://www.adweek.com/agencies/wpp-parts-with-former-jwt-ceo-gustavo-martinez-2-months-after-settling-sexual-harassment-case/" style="text-decoration-line: none; background: url(" w="w" resources="resources" src="src" mediawiki.skinning="mediawiki.skinning" images="images" external-ltr.svg="external-ltr.svg" right="right" center="center" no-repeat="no-repeat" padding-right="padding-right" px="px">"WPP Parts With Former JWT CEO Gustavo Martinez 2 Months After Settling Sexual Harassment Case"</a>. www.adweek.com. Retrieved April 25, 2020.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=www.adweek.com&rft.atitle=WPP+Parts+With+Former+JWT+CEO+Gustavo+Martinez+2+Months+After+Settling+Sexual+Harassment+Case&rft.aulast=Coffee%7CJune+7&rft.aufirst=Patrick&rft.au=2018&rft_id=https%3A%2F%2Fwww.adweek.com%2Fagencies%2Fwpp-parts-with-former-jwt-ceo-gustavo-martinez-2-months-after-settling-sexual-harassment-case%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AJ.+Walter+Thompson" class="Z3988" /></li><li id="cite_note-31" style="margin-bottom: 0.1em; break-inside: avoid-column; counter-increment: mw-ref-extends-parent 1; counter-reset: mw-ref-extends-child 0;"><a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_ref-31" aria-label="Jump up" title="Jump up" style="text-decoration-line: none; background: none;">^{</a> }<a rel="nofollow" class="external free" href="https://www.adweek.com/agencies/how-jwt-was-hit-with-and-lost-a-lawsuit-about-discriminating-against-men/" style="text-decoration-line: none; background: url(" w="w" resources="resources" src="src" mediawiki.skinning="mediawiki.skinning" images="images" external-ltr.svg="external-ltr.svg" right="right" center="center" no-repeat="no-repeat" padding-right="padding-right" px="px" overflow-wrap="overflow-wrap" break-word="break-word">https://www.adweek.com/agencies/how-jwt-was-hit-with-and-lost-a-lawsuit-about-discriminating-against-men/</a></li><li id="cite_note-32" style="margin-bottom: 0.1em; break-inside: avoid-column; counter-increment: mw-ref-extends-parent 1; counter-reset: mw-ref-extends-child 0;"><a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_ref-32" aria-label="Jump up" title="Jump up" style="text-decoration-line: none; background: none;">^{</a> }<cite class="citation web cs1" style="font-style: inherit; overflow-wrap: break-word;"><a rel="nofollow" class="external text" href="http://www.adforum.com/agency/8/clients/page-2/j-walter-thompson-new-york" style="text-decoration-line: none; background: url(" w="w" resources="resources" src="src" mediawiki.skinning="mediawiki.skinning" images="images" external-ltr.svg="external-ltr.svg" right="right" center="center" no-repeat="no-repeat" padding-right="padding-right" px="px">"Agency Clients - J. Walter Thompson New York"</a>. AdForum.com. Retrieved August 29, 2015.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Agency+Clients+-+J.+Walter+Thompson+New+York&rft.pub=AdForum.com&rft_id=http%3A%2F%2Fwww.adforum.com%2Fagency%2F8%2Fclients%2Fpage-2%2Fj-walter-thompson-new-york&rfr_id=info%3Asid%2Fen.wikipedia.org%3AJ.+Walter+Thompson" class="Z3988" /></li><li id="cite_note-33" style="margin-bottom: 0.1em; break-inside: avoid-column; counter-increment: mw-ref-extends-parent 1; counter-reset: mw-ref-extends-child 0;"><a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_ref-33" aria-label="Jump up" title="Jump up" style="text-decoration-line: none; background: none;">^{</a> }<cite class="citation web cs1" style="font-style: inherit; overflow-wrap: break-word;"><a rel="nofollow" class="external text" href="http://historymatters.gmu.edu/mse/ads/model.html" style="text-decoration-line: none; background: url(" w="w" resources="resources" src="src" mediawiki.skinning="mediawiki.skinning" images="images" external-ltr.svg="external-ltr.svg" right="right" center="center" no-repeat="no-repeat" padding-right="padding-right" px="px">"Model Interpretation"</a>. Historymatters.gmu.edu. Retrieved November 7, 2013.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Model+Interpretation&rft.pub=Historymatters.gmu.edu&rft_id=http%3A%2F%2Fhistorymatters.gmu.edu%2Fmse%2Fads%2Fmodel.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AJ.+Walter+Thompson" class="Z3988" /></li><li id="cite_note-34" style="margin-bottom: 0.1em; break-inside: avoid-column; counter-increment: mw-ref-extends-parent 1; counter-reset: mw-ref-extends-child 0;"><a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_ref-34" aria-label="Jump up" title="Jump up" style="text-decoration-line: none; background: none;">^{</a> }<cite class="citation web cs1" style="font-style: inherit; overflow-wrap: break-word;"><a rel="nofollow" class="external text" href="https://www.nytimes.com/1988/10/09/business/the-big-new-pitch-for-old-ads.html" style="text-decoration-line: none; background: url(" w="w" resources="resources" src="src" mediawiki.skinning="mediawiki.skinning" images="images" external-ltr.svg="external-ltr.svg" right="right" center="center" no-repeat="no-repeat" padding-right="padding-right" px="px">"The Big New Pitch for Old Ads"</a>. The NY Times. October 9, 1988. Retrieved June 5, 2020.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=The+NY+Times&rft.atitle=The+Big+New+Pitch+for+Old+Ads&rft.date=1988-10-09&rft_id=https%3A%2F%2Fwww.nytimes.com%2F1988%2F10%2F09%2Fbusiness%2Fthe-big-new-pitch-for-old-ads.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AJ.+Walter+Thompson" class="Z3988" /></li><li id="cite_note-35" style="margin-bottom: 0.1em; break-inside: avoid-column; counter-increment: mw-ref-extends-parent 1; counter-reset: mw-ref-extends-child 0;"><a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_ref-35" aria-label="Jump up" title="Jump up" style="text-decoration-line: none; background: none;">^{</a> }<cite class="citation web cs1" style="font-style: inherit; overflow-wrap: break-word;"><a rel="nofollow" class="external text" href="https://adage.com/article/adage-encyclopedia/kraft-foods/98739" style="text-decoration-line: none; background: url(" w="w" resources="resources" src="src" mediawiki.skinning="mediawiki.skinning" images="images" external-ltr.svg="external-ltr.svg" right="right" center="center" no-repeat="no-repeat" padding-right="padding-right" px="px">"Kraft Foods"</a>. The NY Times. September 15, 2003. Retrieved June 5, 2020.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=The+NY+Times&rft.atitle=Kraft+Foods&rft.date=2003-09-15&rft_id=https%3A%2F%2Fadage.com%2Farticle%2Fadage-encyclopedia%2Fkraft-foods%2F98739&rfr_id=info%3Asid%2Fen.wikipedia.org%3AJ.+Walter+Thompson" class="Z3988" /></li><li id="cite_note-Lessons_from_the_Commodore-36" style="margin-bottom: 0.1em; break-inside: avoid-column; counter-increment: mw-ref-extends-parent 1; counter-reset: mw-ref-extends-child 0;">^ <a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_ref-Lessons_from_the_Commodore_36-0" style="text-decoration-line: none; background: none;"><span class="cite-accessibility-label" style="user-select: none; top: -99999px; clip: rect(1px, 1px, 1px, 1px); overflow: hidden; position: absolute !important; padding: 0px !important; border: 0px !important; height: 1px !important; width: 1px !important;">Jump up to:a</a> <a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_ref-Lessons_from_the_Commodore_36-1" style="text-decoration-line: none; background: none;">b</a> <a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_ref-Lessons_from_the_Commodore_36-2" style="text-decoration-line: none; background: none;">c</a> <a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_ref-Lessons_from_the_Commodore_36-3" style="text-decoration-line: none; background: none;">d</a> <a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_ref-Lessons_from_the_Commodore_36-4" style="text-decoration-line: none; background: none;">e</a> <cite class="citation web cs1" style="font-style: inherit; overflow-wrap: break-word;"><a rel="nofollow" class="external text" href="http://www.campaignlive.co.uk/news/login/1310284" style="text-decoration-line: none; background: url(" w="w" resources="resources" src="src" mediawiki.skinning="mediawiki.skinning" images="images" external-ltr.svg="external-ltr.svg" right="right" center="center" no-repeat="no-repeat" padding-right="padding-right" px="px">"JWT: lessons from the Commodore"</a>. campaign live. Retrieved February 10, 2015.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=JWT%3A+lessons+from+the+Commodore&rft.pub=campaign+live&rft_id=http%3A%2F%2Fwww.campaignlive.co.uk%2Fnews%2Flogin%2F1310284&rfr_id=info%3Asid%2Fen.wikipedia.org%3AJ.+Walter+Thompson" class="Z3988" /></li><li id="cite_note-37" style="margin-bottom: 0.1em; break-inside: avoid-column; counter-increment: mw-ref-extends-parent 1; counter-reset: mw-ref-extends-child 0;"><a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_ref-37" aria-label="Jump up" title="Jump up" style="text-decoration-line: none; background: none;">^{</a> }<cite class="citation web cs1" style="font-style: inherit; overflow-wrap: break-word;"><a rel="nofollow" class="external text" href="http://www.wisconsinhistory.org/dictionary/index.asp?action=view&term_id=14983&keyword=thompson" style="text-decoration-line: none; background: url(" w="w" resources="resources" src="src" mediawiki.skinning="mediawiki.skinning" images="images" external-ltr.svg="external-ltr.svg" right="right" center="center" no-repeat="no-repeat" padding-right="padding-right" px="px">"Oscar Mayer Wiener Song"</a>. Wisconsinhistory.org. Retrieved November 7, 2013.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Oscar+Mayer+Wiener+Song&rft.pub=Wisconsinhistory.org&rft_id=http%3A%2F%2Fwww.wisconsinhistory.org%2Fdictionary%2Findex.asp%3Faction%3Dview%26term_id%3D14983%26keyword%3Dthompson&rfr_id=info%3Asid%2Fen.wikipedia.org%3AJ.+Walter+Thompson" class="Z3988" /></li><li id="cite_note-38" style="margin-bottom: 0.1em; break-inside: avoid-column; counter-increment: mw-ref-extends-parent 1; counter-reset: mw-ref-extends-child 0;"><a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_ref-38" aria-label="Jump up" title="Jump up" style="text-decoration-line: none; background: none;">^{</a> }<cite class="citation web cs1" style="font-style: inherit; overflow-wrap: break-word;"><a rel="nofollow" class="external text" href="http://www.marketingmagazine.co.uk/article/1082962/andrex-lines-celebratory-campaign-mascot-puppy-turns-40" style="text-decoration-line: none; background: url(" w="w" resources="resources" src="src" mediawiki.skinning="mediawiki.skinning" images="images" external-ltr.svg="external-ltr.svg" right="right" center="center" no-repeat="no-repeat" padding-right="padding-right" px="px">"Andrex lines up celebratory campaign as mascot puppy turns 40"</a>. Marketing Magazine. Retrieved November 7, 2013.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Marketing+Magazine&rft.atitle=Andrex+lines+up+celebratory+campaign+as+mascot+puppy+turns+40&rft_id=http%3A%2F%2Fwww.marketingmagazine.co.uk%2Farticle%2F1082962%2Fandrex-lines-celebratory-campaign-mascot-puppy-turns-40&rfr_id=info%3Asid%2Fen.wikipedia.org%3AJ.+Walter+Thompson" class="Z3988" /></li><li id="cite_note-39" style="margin-bottom: 0.1em; break-inside: avoid-column; counter-increment: mw-ref-extends-parent 1; counter-reset: mw-ref-extends-child 0;"><a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_ref-39" aria-label="Jump up" title="Jump up" style="text-decoration-line: none; background: none;">^{</a> }<cite class="citation web cs1" style="font-style: inherit; overflow-wrap: break-word;"><a rel="nofollow" class="external text" href="http://adage.com/article/special-report-the-advertising-century/ad-age-advertising-century-top-100-advertising-campaigns/140150/" style="text-decoration-line: none; background: url(" w="w" resources="resources" src="src" mediawiki.skinning="mediawiki.skinning" images="images" external-ltr.svg="external-ltr.svg" right="right" center="center" no-repeat="no-repeat" padding-right="padding-right" px="px">"Ad Age Advertising Century: Top 100 Advertising Campaigns | Special: The Advertising Century"</a>. Advertising Age. March 29, 1999. Retrieved November 7, 2013.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Ad+Age+Advertising+Century%3A+Top+100+Advertising+Campaigns+%26%23124%3B+Special%3A+The+Advertising+Century&rft.pub=Advertising+Age&rft.date=1999-03-29&rft_id=http%3A%2F%2Fadage.com%2Farticle%2Fspecial-report-the-advertising-century%2Fad-age-advertising-century-top-100-advertising-campaigns%2F140150%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AJ.+Walter+Thompson" class="Z3988" /></li><li id="cite_note-40" style="margin-bottom: 0.1em; break-inside: avoid-column; counter-increment: mw-ref-extends-parent 1; counter-reset: mw-ref-extends-child 0;"><a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_ref-40" aria-label="Jump up" title="Jump up" style="text-decoration-line: none; background: none;">^{</a> }<cite id="CITEREFN_Shatrujeet,Jun_22,2008,12.17am_IST2008" class="citation web cs1" style="font-style: inherit; overflow-wrap: break-word;">N Shatrujeet, Jun 22, 2008, 12.17am IST (June 22, 2008). <a rel="nofollow" class="external text" href="https://archive.today/20130820235209/http://articles.timesofindia.indiatimes.com/2008-06-22/india/27781894_1_cannes-lions-integrated-lions-direct-grand-prix" style="text-decoration-line: none; background: url(" w="w" resources="resources" src="src" mediawiki.skinning="mediawiki.skinning" images="images" external-ltr.svg="external-ltr.svg" right="right" center="center" no-repeat="no-repeat" padding-right="padding-right" px="px">"Now, Lead India wins Integrated Lion at Cannes"</a>. <a href="https://en.wikipedia.org/wiki/The_Times_of_India" title="The Times of India" style="text-decoration-line: none; background: none;">The Times of India</a>. Archived from <a rel="nofollow" class="external text" href="http://articles.timesofindia.indiatimes.com/2008-06-22/india/27781894_1_cannes-lions-integrated-lions-direct-grand-prix" style="text-decoration-line: none; background: url(" w="w" resources="resources" src="src" mediawiki.skinning="mediawiki.skinning" images="images" external-ltr.svg="external-ltr.svg" right="right" center="center" no-repeat="no-repeat" padding-right="padding-right" px="px">the original</a> on August 20, 2013. Retrieved November 7, 2013.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=The+Times+of+India&rft.atitle=Now%2C+Lead+India+wins+Integrated+Lion+at+Cannes&rft.date=2008-06-22&rft.au=N+Shatrujeet%2C+Jun+22%2C+2008%2C+12.17am+IST&rft_id=http%3A%2F%2Farticles.timesofindia.indiatimes.com%2F2008-06-22%2Findia%2F27781894_1_cannes-lions-integrated-lions-direct-grand-prix&rfr_id=info%3Asid%2Fen.wikipedia.org%3AJ.+Walter+Thompson" class="Z3988" /></li><li id="cite_note-41" style="margin-bottom: 0.1em; break-inside: avoid-column; counter-increment: mw-ref-extends-parent 1; counter-reset: mw-ref-extends-child 0;"><a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_ref-41" aria-label="Jump up" title="Jump up" style="text-decoration-line: none; background: none;">^{</a> }<cite class="citation news cs1" style="font-style: inherit; overflow-wrap: break-word;"><a rel="nofollow" class="external text" href="https://campaignbriefasia.com/2012/06/18/jwt-shanghais-samsonite-heaven/" style="text-decoration-line: none; background: url(" w="w" resources="resources" src="src" mediawiki.skinning="mediawiki.skinning" images="images" external-ltr.svg="external-ltr.svg" right="right" center="center" no-repeat="no-repeat" padding-right="padding-right" px="px">"JWT Shanghai's Samsonite 'Heaven and Hell' becomes The Gunn Report's most awarded print advertisment (sic) of all time"</a>. Campaign Brief Asia. Retrieved April 12, 2017.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Campaign+Brief+Asia&rft.atitle=JWT+Shanghai%27s+Samsonite+%27Heaven+and+Hell%27+becomes+The+Gunn+Report%27s+most+awarded+print+advertisment+%28sic%29+of+all+time&rft_id=https%3A%2F%2Fcampaignbriefasia.com%2F2012%2F06%2F18%2Fjwt-shanghais-samsonite-heaven%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AJ.+Walter+Thompson" class="Z3988" /></li><li id="cite_note-42" style="margin-bottom: 0.1em; break-inside: avoid-column; counter-increment: mw-ref-extends-parent 1; counter-reset: mw-ref-extends-child 0;"><a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_ref-42" aria-label="Jump up" title="Jump up" style="text-decoration-line: none; background: none;">^{</a> }<cite class="citation web cs1" style="font-style: inherit; overflow-wrap: break-word;"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20131106021407/http://www.canneslions.com/inspiration/past_grands_prix_advert.cfm?sub_channel_id=313" style="text-decoration-line: none; background: url(" w="w" resources="resources" src="src" mediawiki.skinning="mediawiki.skinning" images="images" external-ltr.svg="external-ltr.svg" right="right" center="center" no-repeat="no-repeat" padding-right="padding-right" px="px">"Banco Popular de Puerto Rico, 'The Most Popular Song' | Inspiration | Cannes Lions International Festival of Creativity"</a>. Canneslions.com. Archived from <a rel="nofollow" class="external text" href="http://www.canneslions.com/inspiration/past_grands_prix_advert.cfm?sub_channel_id=313" style="text-decoration-line: none; background: url(" w="w" resources="resources" src="src" mediawiki.skinning="mediawiki.skinning" images="images" external-ltr.svg="external-ltr.svg" right="right" center="center" no-repeat="no-repeat" padding-right="padding-right" px="px">the original</a> on November 6, 2013. Retrieved November 7, 2013.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Banco+Popular+de+Puerto+Rico%2C+%27The+Most+Popular+Song%27+%26%23124%3B+Inspiration+%26%23124%3B+Cannes+Lions+International+Festival+of+Creativity&rft.pub=Canneslions.com&rft_id=http%3A%2F%2Fwww.canneslions.com%2Finspiration%2Fpast_grands_prix_advert.cfm%3Fsub_channel_id%3D313&rfr_id=info%3Asid%2Fen.wikipedia.org%3AJ.+Walter+Thompson" class="Z3988" /></li><li id="cite_note-maharaja-43" style="margin-bottom: 0.1em; break-inside: avoid-column; counter-increment: mw-ref-extends-parent 1; counter-reset: mw-ref-extends-child 0;"><a href="https://en.wikipedia.org/wiki/J.Walter_Thompson#cite_ref-maharaja_43-0" aria-label="Jump up" title="Jump up" style="text-decoration-line: none; background: none;">^{</a> }<cite id="CITEREFDeol2020" class="citation news cs1" style="font-style: inherit; overflow-wrap: break-word;">Deol, Taran (September 12, 2020). <a rel="nofollow" class="external text" href="https://theprint.in/features/this-indian-maharajah-dressed-up-as-playboy-waitress-sumo-wrestler-many-other-avatars/500919/" style="text-decoration-line: none; background: url(" w="w" resources="resources" src="src" mediawiki.skinning="mediawiki.skinning" images="images" external-ltr.svg="external-ltr.svg" right="right" center="center" no-repeat="no-repeat" padding-right="padding-right" px="px">"This Indian 'Maharajah' dressed up as Playboy waitress, sumo wrestler & many other avatars"</a>. The Print. New Delhi: Printline Media Private Limited. Retrieved September 12, 2020. <q style="quotes: " apos="apos">the Maharajah — sketched by Umesh Rao, an artist at J. Walter Thompson in Mumbai</q></cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=The+Print&rft.atitle=This+Indian+%27Maharajah%27+dressed+up+as+Playboy+waitress%2C+sumo+wrestler+%26+many+other+avatars&rft.date=2020-09-12&rft.aulast=Deol&rft.aufirst=Taran&rft_id=https%3A%2F%2Ftheprint.in%2Ffeatures%2Fthis-indian-maharajah-dressed-up-as-playboy-waitress-sumo-wrestler-many-other-avatars%2F500919%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AJ.+Walter+Thompson" class="Z3988" /></li></ol></div></div><h2 style="background-color: rgb(255, 255, 255); margin: 1em 0px 0.25em; padding: 0px; overflow: hidden; border-bottom: 1px solid rgb(162, 169, 177); font-weight: normal; line-height: 1.3;">Further reading[<a href="https://en.wikipedia.org/w/index.php?title=J.Walter_Thompson&action=edit&section=12" title="Edit section: Further reading" style="text-decoration-line: none; background: none; white-space: nowrap;">edit</a>]</h2><div class="div-col" style="background-color: rgb(255, 255, 255); margin-top: 0.3em; column-width: 22em;"><ul style="list-style-image: url(" w="w" skins="skins" vector="Vector" resources="resources" common="common" images="images" bullet-icon.svg="bullet-icon.svg" d4515="d4515" margin="margin" px="px" em="em" padding="padding"><li style="margin-bottom: 0.1em; break-inside: avoid-column;">Davis, Rhiannon, "Negotiating Local and Global Knowledge and History: J. Walter Thompson around the Globe, 1928–1960," Journal of Australian Studies (2012) 36#1 pp 81–97.</li><li style="margin-bottom: 0.1em; break-inside: avoid-column;">Farwell, Tricia M. Review of "Globalizing Ideal Beauty: How Female Copywriters of the J. Walter Thompson Advertising Agency Redefined Beauty for the Twentieth Century." Journalism and Mass Communication Quarterly 88#2 (2011): 446.</li><li style="margin-bottom: 0.1em; break-inside: avoid-column;">Hultquist, Clark Eric. "Americans in Paris: The J. Walter Thompson Company in France, 1927–1968." Enterprise and Society 4#3 (2003): 471-501.</li><li style="margin-bottom: 0.1em; break-inside: avoid-column;">Kreshel, Peggy J. "John B. Watson at J. Walter Thompson: The legitimation of 'science' in advertising." Journal of Advertising 19#2 (1990): 49-59.</li><li style="margin-bottom: 0.1em; break-inside: avoid-column;">Kreshel, Peggy J. "The "culture" of J. Walter Thompson, 1915–1925." Public Relations Review 16.3 (1990): 80-93.</li><li style="margin-bottom: 0.1em; break-inside: avoid-column;">McDonough, John, and Karen Egolf, eds. The advertising age encyclopedia of advertising (1st ed 2003) vol 3 pp 1530-37</li><li style="margin-bottom: 0.1em; break-inside: avoid-column;">Mashon, Mike. "NBC, J. Walter Thompson, and the Struggle for Control of Television Programming, 1946-58." in NBC: America's Network (2007) pp: 135-152.</li><li style="margin-bottom: 0.1em; break-inside: avoid-column;">Merron, Jeff. "Putting Foreign Consumers on the Map: J. Walter Thompson's Struggle with General Motors' International Advertising Account in the 1920s." Business History Review 73#03 (1999): 465-502.</li><li style="margin-bottom: 0.1em; break-inside: avoid-column;">Merron, Jeffrey L. American culture goes abroad: J. Walter Thompson and the General Motors export account, 1927-1933 (1991)</li><li style="margin-bottom: 0.1em; break-inside: avoid-column;">Mishra, Karen E. "J. Walter Thompson: Building trust in troubled times." Journal of Historical Research in Marketing 1#2 (2009): 246-269. <a rel="nofollow" class="external text" href="http://www.trustiseverything.com/wp-content/uploads/2012/07/jhrm2009.pdf" style="text-decoration-line: none; background: url(" upload.wikimedia.org="upload.wikimedia.org" wikipedia="wikipedia" commons="commons" icons-mini-file_acrobat.gif="Icons-mini-file_acrobat.gif" right="right" center="center" no-repeat="no-repeat" padding-right="padding-right" px="px">online</a></li><li style="margin-bottom: 0.1em; break-inside: avoid-column;">Moreno, Julio E. "J. Walter Thompson, the Good Neighbor Policy, and Lessons in Mexican Business Culture, 1920–1950." Enterprise and Society 5#2 (2004): 254-280.</li><li style="margin-bottom: 0.1em; break-inside: avoid-column;">Moreno, Julio E. "Marketing in Mexico: Sears, Roebuck Company, J. Walter Thompson, and the Culture of North American Commerce in Mexico City during the 1940s." Enterprise and Society 1#4 (2000): 683-692.</li><li style="margin-bottom: 0.1em; break-inside: avoid-column;">Nixon, Sean. "Apostles of Americanization? J. Walter Thompson Company Ltd, Advertising and Anglo-American Relations 1945–67." Contemporary British History 22#4 (2008): 477-499.</li><li style="margin-bottom: 0.1em; break-inside: avoid-column;">Pouillard, Véronique. "American advertising agencies in Europe: J. Walter Thompson's Belgian business in the inter-war years." Business history 47#1 (2005): 44-58.</li><li style="margin-bottom: 0.1em; break-inside: avoid-column;">Scanlon, Jennifer. "Advertising women: The J. Walter Thompson Company women's editorial department." in The gender and consumer culture reader (2000) pp: 201-25.</li><li style="margin-bottom: 0.1em; break-inside: avoid-column;">Schwarzkopf, Stefan. "Discovering the Consumer: Market Research, Product Innovations, and the Creation of Brand Loyalty in Britain and the United States in the Interwar Years." Journal of Macromarketing 29 (2009): 8-20.</li><li style="margin-bottom: 0.1em; break-inside: avoid-column;">Silva, Jonathan. "The marketing complex: the J. Walter Thompson company, 1916-1929." Essays in Economic and Business History 14 (1996): 207-18.</li><li style="margin-bottom: 0.1em; break-inside: avoid-column;">Spring, Dawn. "The Globalization of American Advertising and Brand Management: A Brief History of the J. Walter Thompson Company, Proctor and Gamble, and US Foreign Policy." Global Studies Journal (2013) 5#4</li><li style="margin-bottom: 0.1em; break-inside: avoid-column;">West, Douglas C. "From T-Square to T-Plan: the London office of the J. Walter Thompson advertising agency 1919–70." Business History 29#2 (1987): 199-217.</li><li style="margin-bottom: 0.1em; break-inside: avoid-column;">Woodard, James P. "Marketing modernity: the J. Walter Thompson Company and North American advertising in Brazil, 1929-1939." Hispanic American Historical Review 82#2 (2002): 257-290.</li></ul></div><h2 style="background-color: rgb(255, 255, 255); margin: 1em 0px 0.25em; padding: 0px; overflow: hidden; border-bottom: 1px solid rgb(162, 169, 177); font-weight: normal; line-height: 1.3;">External links[<a href="https://en.wikipedia.org/w/index.php?title=J.Walter_Thompson&action=edit&section=13" title="Edit section: External links" style="text-decoration-line: none; background: none; white-space: nowrap;">edit</a>]</h2><ul style="background-color: rgb(255, 255, 255); list-style-image: url(" w="w" skins="skins" vector="Vector" resources="resources" common="common" images="images" bullet-icon.svg="bullet-icon.svg" d4515="d4515" margin="margin" em="em" px="px" padding="padding"><li style="margin-bottom: 0.1em;"><a rel="nofollow" class="external text" href="https://www.wundermanthompson.com/" style="text-decoration-line: none; background: url(" w="w" resources="resources" src="src" mediawiki.skinning="mediawiki.skinning" images="images" external-ltr.svg="external-ltr.svg" right="right" center="center" no-repeat="no-repeat" padding-right="padding-right" px="px">Official website</a></li><li style="margin-bottom: 0.1em;"><a rel="nofollow" class="external text" href="http://guides.library.duke.edu/jwt" style="text-decoration-line: none; background: url(" w="w" resources="resources" src="src" mediawiki.skinning="mediawiki.skinning" images="images" external-ltr.svg="external-ltr.svg" right="right" center="center" no-repeat="no-repeat" padding-right="padding-right" px="px">Guide to select collections from the JWT Archives in the Hartman Center at Duke University</a></li><li style="margin-bottom: 0.1em;"><cite class="citation web cs1" style="font-style: inherit; overflow-wrap: break-word;"><a rel="nofollow" class="external text" href="http://www.hatads.org.uk/catalogue/record/8aa165f2-9c53-4485-bc1c-f482ae16d6aa/" style="text-decoration-line: none; background: url(" w="w" resources="resources" src="src" mediawiki.skinning="mediawiki.skinning" images="images" external-ltr.svg="external-ltr.svg" right="right" center="center" no-repeat="no-repeat" padding-right="padding-right" px="px">"The J Walter Thompson (JWT), London, advertising agency client account files and other office papers, 1926–1977"</a>. <a href="https://en.wikipedia.org/wiki/History_of_Advertising_Trust" title="History of Advertising Trust" style="text-decoration-line: none; background: none;">History of Advertising Trust</a>. Retrieved May 1, 2015.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=The+J+Walter+Thompson+%28JWT%29%2C+London%2C+advertising+agency+client+account+files+and+other+office+papers%2C+1926%E2%80%931977&rft.pub=History+of+Advertising+Trust&rft_id=http%3A%2F%2Fwww.hatads.org.uk%2Fcatalogue%2Frecord%2F8aa165f2-9c53-4485-bc1c-f482ae16d6aa%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AJ.+Walter+Thompson" class="Z3988" /></li></ul><div class="navbox-styles nomobile" style="background-color: rgb(255, 255, 255);"><div role="navigation" class="navbox" aria-labelledby="WPP" style="background-color: rgb(253, 253, 253); box-sizing: border-box; border: 1px solid rgb(162, 169, 177); width: 1678px; clear: both; text-align: center; padding: 3px; margin: 1em auto 0px;"><table class="nowraplinks hlist mw-collapsible mw-collapsed navbox-inner mw-made-collapsible" style="width: 1670px; border-spacing: 0px; background: transparent;"><tbody><tr><th scope="col" class="navbox-title" colspan="2" style="padding: 0.25em 1em; line-height: 1.5em; text-align: center; background-color: rgb(204, 204, 255);"><span class="mw-collapsible-toggle mw-collapsible-toggle-default mw-collapsible-toggle-collapsed" role="button" tabindex="0" aria-expanded="false" style="float: right; user-select: none; cursor: pointer; font-weight: normal; text-align: right; padding-right: 0.2em; padding-left: 0.2em;"><a class="mw-collapsible-text" style="background: none; cursor: pointer; white-space: nowrap;">show</a><div class="navbar plainlinks hlist navbar-mini" style="font-weight: normal; float: left; text-align: left; margin-right: 0.5em;"><ul style="list-style-image: url(" w="w" skins="skins" vector="Vector" resources="resources" common="common" images="images" bullet-icon.svg="bullet-icon.svg" d4515="d4515" margin="margin" px="px" padding="padding" display="display" inline-block="inline-block" white-space="white-space" nowrap="nowrap" line-height="line-height" inherit="inherit"><li class="nv-view" style="margin: 0px; display: inline; word-spacing: -0.125em;"><a href="https://en.wikipedia.org/wiki/Template:WPP" title="Template:WPP" style="text-decoration-line: none; background: none;"><abbr title="View this template" style="border: none; cursor: inherit; text-decoration: inherit; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-caps: small-caps; background: none transparent; box-shadow: none; padding: 0px;">v</abbr></a></li><li class="nv-talk" style="margin: 0px; display: inline; word-spacing: -0.125em;"><a href="https://en.wikipedia.org/wiki/Template_talk:WPP" title="Template talk:WPP" style="text-decoration-line: none; background: none;"><abbr title="Discuss this template" style="border: none; cursor: inherit; text-decoration: inherit; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-caps: small-caps; background: none transparent; box-shadow: none; padding: 0px;">t</abbr></a></li><li class="nv-edit" style="margin: 0px; display: inline; word-spacing: -0.125em;"><a class="external text" href="https://en.wikipedia.org/w/index.php?title=Template:WPP&action=edit" style="text-decoration-line: none; background-image: url(" w="w" resources="resources" src="src" mediawiki.skinning="mediawiki.skinning" images="images" external-ltr.svg="external-ltr.svg" background-position="background-position" right="right" center="center" background-repeat="background-repeat" no-repeat="no-repeat" padding-right="padding-right" px="px" background-size="background-size" initial="initial" important="important" background-attachment="background-attachment" background-origin="background-origin" background-clip="background-clip" background-color="background-color" padding-top="padding-top" padding-bottom="padding-bottom" padding-left="padding-left"><abbr title="Edit this template" style="border: none; cursor: inherit; text-decoration: inherit; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-caps: small-caps; background: none transparent; box-shadow: none; padding: 0px;">e</abbr></a></li></ul></div><div id="WPP" style="margin: 0px 4em;"><a href="https://en.wikipedia.org/wiki/WPP_plc" title="WPP plc" style="text-decoration-line: none; background: none; white-space: nowrap;">WPP</a></div></th></tr></tbody></table></div><div class="navbox-styles nomobile" style="background-color: rgb(255, 255, 255);"><div role="navigation" class="navbox authority-control" aria-labelledby="Authority_control_frameless|text-top|10px|alt=Edit_this_at_Wikidata|link=https://www.wikidata.org/wiki/Q1676726#identifiers|Edit_this_at_Wikidata" style="background-color: rgb(253, 253, 253); box-sizing: border-box; border: 1px solid rgb(162, 169, 177); width: 1678px; clear: both; text-align: center; padding: 3px; margin: -1px auto 0px;"><table class="nowraplinks hlist mw-collapsible autocollapse navbox-inner mw-made-collapsible mw-collapsed" style="width: 1670px; border-spacing: 0px; background: transparent;"><tbody><tr><th scope="col" class="navbox-title" colspan="2" style="padding: 0.25em 1em; line-height: 1.5em; text-align: center; background-color: rgb(204, 204, 255);"><span class="mw-collapsible-toggle mw-collapsible-toggle-default mw-collapsible-toggle-collapsed" role="button" tabindex="0" aria-expanded="false" style="float: right; user-select: none; cursor: pointer; font-weight: normal; text-align: right; padding-right: 0.2em; padding-left: 0.2em;"><a class="mw-collapsible-text" style="background: none; cursor: pointer; white-space: nowrap;">show</a><div id="Authority_control_frameless|text-top|10px|alt=Edit_this_at_Wikidata|link=https://www.wikidata.org/wiki/Q1676726#identifiers|Edit_this_at_Wikidata" style="margin: 0px 4em;"><a href="https://en.wikipedia.org/wiki/Help:Authority_control" title="Help:Authority control" style="text-decoration-line: none; background: none; white-space: nowrap;">Authority control</a> <a href="https://www.wikidata.org/wiki/Q1676726#identifiers" title="Edit this at Wikidata" style="text-decoration-line: none; background: none; white-space: nowrap;"><img alt="Edit this at Wikidata" src="https://upload.wikimedia.org/wikipedia/en/thumb/8/8a/OOjs_UI_icon_edit-ltr-progressive.svg/10px-OOjs_UI_icon_edit-ltr-progressive.svg.png" decoding="async" width="10" height="10" srcset="//upload.wikimedia.org/wikipedia/en/thumb/8/8a/OOjs_UI_icon_edit-ltr-progressive.svg/15px-OOjs_UI_icon_edit-ltr-progressive.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/8/8a/OOjs_UI_icon_edit-ltr-progressive.svg/20px-OOjs_UI_icon_edit-ltr-progressive.svg.png 2x" data-file-width="20" data-file-height="20" style="border: 0px; vertical-align: text-top;" /></a></div></th></tr></tbody></table></div></div></div><div id="catlinks" class="catlinks" data-mw="interface" style="border: 1px solid rgb(162, 169, 177); background-color: rgb(248, 249, 250); padding: 5px; margin-top: 1em; clear: both;"><div id="mw-normal-catlinks" class="mw-normal-catlinks"><a href="https://en.wikipedia.org/wiki/Help:Category" title="Help:Category" style="text-decoration-line: none; background: none;">Categories</a>: <ul style="list-style: none; margin: 0px; padding: 0px; display: inline;"><li style="margin: 0.125em 0px; display: inline-block; line-height: 1.25em; border-left: 0px; padding: 0px 0.5em 0px 0.25em;"><a href="https://en.wikipedia.org/wiki/Category:Advertising_agencies_of_the_United_States" title="Category:Advertising agencies of the United States" style="text-decoration-line: none; background: none;">Advertising agencies of the United States</a></li><li style="margin: 0.125em 0px; display: inline-block; line-height: 1.25em; border-left: 1px solid rgb(162, 169, 177); padding: 0px 0.5em;"><a href="https://en.wikipedia.org/wiki/Category:Advertising_theorists" title="Category:Advertising theorists" style="text-decoration-line: none; background: none;">Advertising theorists</a></li><li style="margin: 0.125em 0px; display: inline-block; line-height: 1.25em; border-left: 1px solid rgb(162, 169, 177); padding: 0px 0.5em;"><a href="https://en.wikipedia.org/wiki/Category:Companies_established_in_1864" title="Category:Companies established in 1864" style="text-decoration-line: none; background: none;">Companies established in 1864</a></li><li style="margin: 0.125em 0px; display: inline-block; line-height: 1.25em; border-left: 1px solid rgb(162, 169, 177); padding: 0px 0.5em;"><a href="https://en.wikipedia.org/wiki/Category:WPP_plc" title="Category:WPP plc" style="text-decoration-line: none; background: none;">WPP plc</a></li><li style="margin: 0.125em 0px; display: inline-block; line-height: 1.25em; border-left: 1px solid rgb(162, 169, 177); padding: 0px 0.5em;"><a href="https://en.wikipedia.org/wiki/Category:Companies_based_in_New_York_City" title="Category:Companies based in New York City" style="text-decoration-line: none; background: none;">Companies based in New York City</a></li></ul></div></div>===fail digital 2010?https://www.businessinsider.com/what-killed-oldest-ad-agency-j-walter-thompson-2020-12

===

All Pres men

Higher than Mitchell? Dwight Chapin was a functionary, an advance man and glorified valet, servant to Richard Nixon and H R Haldeman. At most there were three persons who went higher than John Mitchell: John Ehrlichman (maybe), Haldeman and Richard M. Nixon.

Basic strategy that goes all the way to the top. The phrase unnevered Bernstein. For the first time, he considered the possibility that the President of the United States was the head ratfucker.

<a href="http://www.dailykos.com/story/2006/4/7/22533/89209">http://www.dailykos.com/story/2006/4/7/22533/89209</a>

also Chapin

---

Dwight Chapin was born in Wichita, Kansas, on 2nd December, 1940. While studying at the University of Southern California he became an active member of the <a href="http://www.spartacus.schoolnet.co.uk/USArepublican.htm">Republican Party</a>. In 1962 Chapin helped <a href="http://www.spartacus.schoolnet.co.uk/USAnixon.htm">Richard Nixon</a> in his campaign to become Governor of California.

Chapin worked for the J. Water Thompson Company in <a href="http://www.spartacus.schoolnet.co.uk/USAlosangeles.htm">Los Angeles</a>. He remained active in politics and took part in the campaign to get Nixon elected as president in 1968. A senior figure at the agency was was <a href="http://www.spartacus.schoolnet.co.uk/JFKhaldeman.htm">H. R. Haldeman</a> who was employed as the president's chief of staff. Haldeman arranged for Chapin to obtain the post of Special Assistant to the President.

Chapin had special responsibility for scheduling presidential activities and appointments. He also hired and supervised the Presidential advance men. In 1972 some of these people were responsible for acts of political sabotage and espionage against the <a href="http://www.spartacus.schoolnet.co.uk/USAdemocratic.htm">Democratic Party</a>. For example, in September, 1971, Chapin recruited <a href="http://www.spartacus.schoolnet.co.uk/JFKsegretti.htm">Donald Segretti</a> as part of this "dirty tricks" campaign.

Chapin was one of Nixon's White House staff investigated as a result of the <a href="http://www.spartacus.schoolnet.co.uk/USAwatergate.htm">Watergate Scandal</a>. When he appeared before the Grand Jury he denied any knowledge of Segretti's activities against the Democrats. In 1974 Chapin was found guilty of lying to the grand jury and was sentenced to 10 to 30 months in prison. In fact, he only served eight months before being released.

After leaving prison in April, 1976, Chapin worked for W. Clement Stone Enterprises in <a href="http://www.spartacus.schoolnet.co.uk/USAchicago.htm">Chicago</a>. He also published a magazine called Success Unlimited (1977-79).

---

see Roger Stone, CBS Rather

<a href="http://en.wikipedia.org/wiki/Roger_Stone">http://en.wikipedia.org/wiki/Roger_Stone</a> roy cohn

<h2>Another Nixon Ratfucker Behind the Forged CBS Docs?<a id="109595260894502187" name="109595260894502187"> </a></h2>

Roger Stone, a GOP operative dating back to the Nixon dirty tricks era, may have been the source of the forged documents purportedly written by Bush's former commanding officer in the Texas Air National Guard, according to the New York Post.

John O'Neill, the co-author of "Unfit to Command," and one of the Swift Boat Veteran for Lies, also worked as a Nixon ratfucker in the early 1970s, meeting with Tricky Dick and Chuck Colson in the Oval Office to plan an effort to discredit Kerry's anti-war position.</div>

404 http://fe14.story.media.sp1.yahoo.com/news/?tmpl=story&cid=106&ncid=742&e=1&u=/nypost/20040920/cm_nypost/thetruthaboutriflestatistics

http://usatoday.printthis.clickability.com/pt/cpt?action=cpt&title=USATODAY.com+-+CBS+backs+off+Guard+story&expire=&urlID=11705426&fb=Y&url=http%3A%2F%2Fwww.usatoday.com%2Fnews%2Fpoliticselections%2Fnation%2Fpresident%2F2004-09-21-cover-guard_x.htm&partnerID=1660

wiki

In 1864, while Thompson was serving in the Marine Corps, William James Carlton had started selling advertising space in religious magazines. The agency was called Carlton and Smith although almost nothing is known about the Smith partner. In 1868, Carlton hired Thompson as a bookkeeper. Eventually Thompson found that soliciting and sales were much more profitable and he became a very effective salesman for the small company. In 1877, Thompson bought the agency for $500 and renamed it J. Walter Thompson Company. Notably, Thompson paid $800 for the Carlton and Smith furniture in the same transaction.

Realizing that he could sell more space if the company provided the service of developing content for advertisers, Thompson hired writers and artists to form the first known Creative Department in an advertising agency. He is credited as the "father of modern magazine advertising" in the US.

-

wiki

JWT's network has nearly 10,000 employees in more than 200 offices in over 90 countries, who serve over 1,200 clients.

JWT is the first ad network to have an office in Kabul, Afghanistan, since 2004.

Clients of JWT include: HSBC, DTC, Ford, Jet Blue, Kellogg, Nestle, Macy's, Stride, Royal Caribbean, Shell, Pfizer, Unilever, Vodafone, De Beers, Safi Airways, Tim Hortons, Roshan and the United States Marine Corps

JWT claims to be the first agency to:

* invent copy and layouts

* build the first full-service advertising agency

* pioneer ad careers for women

* produce the first sponsored TV program

* develop account planning

* create the first international network

* Create the first Advertisment in Second Life (Ford Argentina)

jwt (Haldeman)

http://www.washingtonpost.com/wp-srv/national/longterm/watergate/stories/halobit.htm

Harry Robbins Haldeman was born on Oct. 27, 1926, in Los Angeles. His father, Harry F. Haldeman, was a prosperous plumbing, heating and air conditioning supplier and a supporter of Republican causes.

Young Haldeman was an Eagle Scout. He attended the University of Redlands and the University of Southern California, served in the Naval Reserve in World War II, then went to the University of California at Los Angeles, where he graduated in 1948. One of his classmates was John Ehrlichman.

In 1949, Haldeman joined the J. Walter Thompson advertising agency and became an account executive in New York. In 1959, he returned to Los Angeles as vice president and manager of the California office.

Haldeman became an admirer of Nixon in 1947, when the latter was leading the House Un-American Activities Committee in efforts to unmask the communist connections of Alger Hiss, a former high State Department official.

In 1952, when Nixon was Dwight D. Eisenhower's vice presidential running mate, Haldeman's father was one of the businessmen who contributed to a private political expense fund for Nixon. When the existence of the fund became known, Nixon gave his famous "Checkers" television speech, which saved his place on the GOP ticket.

[G.O.P. GIFTS ASKED IN BIG AD AGENCY; J. Walter Thompson Official Solicits Aid to 'Preserve Business Confidence' Termed 'Invasion of Privacy' Scale of Gifts Suggested

By PETER KIHSS

June 12, 1956, Tuesday

Page 18, 702 words

A leading advertising executive has solicited some of his agency's employes for contributions to re-elect President Eisenhower "to preserve this climate of business confidence." His letter suggests that "business uncertainty" might follow an Eisenhower defeat. [ END OF FIRST PARAGRAPH ]]

The younger Haldeman tried to work for Nixon in 1952, succeeded as an advance man for Nixon in the 1956 and 1960 campaigns and was named manager of his unsuccessful campaign for the governorship of California in 1962.

In 1968, he was chief of staff of Nixon's presidential campaign. In presenting a "new" Nixon to the electorate, Haldeman said, he was guided, first, by the idea that the candidate appeared rattled when he was fatigued, and second, that the existence of electronic media meant that strenuous campaigning all over the country was unnecessary. The result was a campaign in which Nixon appeared relaxed and in control of the issues.

In later years, Haldeman was a vice president of the David H. Murdoch real estate development company. He also had interests in restaurants and hotels. He let his hair grow and took on an altogether softer image. He devoted much time to his family.

http://library.duke.edu/specialcollections/hartman/guides/jwt-history.html

Founded in New York in 1864 as Carlton and Smith, an advertising broker buying and selling space in the popular religious journals of the nineteenth century, the firm was purchased and renamed by James Walter Thompson in 1878. Under Thompson's leadership the Company expanded its operations to include the placing of advertisements in women's magazines, an innovation to which the young business owed much of its success. As early as the 1890s the Company established branch offices in Boston, Chicago, and London. It began to create advertisements and to aid clients in the development of trademarks and package designs.

In the early decades of the twentieth century Thompson created the advertisements which first introduces numerous now well-known products to the American consumer. The Company's innovative methods included the sophisticated use of testimonial advertising, such as employing royalty and socialites in Pond's advertisements, and the use of photography in advertisements.

To foster a scientific approach to advertising the Company established a Research Department in 1915 and hired eminent academics such as John B. Watson, the founder of behavioral psychology. These professionals added a new dimension to marketing research as J. Walter Thompson applied motivational studies to advertising, initiated the use of scientific and medical findings as a basis for copy, and established the Consumer Panel composed of families whose buying habits where surveyed and the results supplied to clients.

When General Motors Export Corporation became a client in 1927, the Company saw the opportunity to expand beyond the United States and Great Britain. Thompson offices were opened throughout Europe and in Africa, Asia, Australia, and Latin America.

Thompson also expanded into the new advertisement medium of radio. The Radio Department produced some of the most popular shows on the air during the 1930s and 1940s, including "Kraft Music Hall," "Lux Radio Theater," and "The Chase and Sanborn Hour." Thompson's success in radio was repeated in the new medium of television. The Company produced television's first variety show, "The Hour Glass," and its first dramatic show, "Kraft Television Theater." By the late 1950s the networks were assuming the agencies' and advertisers' program activities, but Thompson nevertheless helped develop "Father Knows Best," "Naked City," "Wagon Train," "Ozzie and Harriet," "Kraft Music Hall," "Bat Masterson," and "Have Gun, Will Travel."

Board Meeting, 1960s, JWTJ. Walter Thompson became a publicly-held corporation in 1969. Its international billings topped those from the United States for the first time in 1973. In 1980 the firm was reorganized to form a new holding company, JWT Group Inc., with J. Walter Thompson as the largest subsidiary. Other subsidiaries were advertising, public relations, and marketing firms which Thompson had acquired during the 1970s. In June 1987 JWT Group was merged with the British company WPP Group. In 2005, the agency officially changed its name to JWT. JWT has continued to be an industry leader. For over one hundred and forty years it has been an a preeminent force in the growth of modern advertising.

88, dUKAKIS WAS AHEAD, b1 HIRED jwt: Politicians to Dukakis Team: Campaign Needs Some Pros

[CITY Edition]

Newsday - Long Island, N.Y.

Author: By Patrick J. Sloyan. Newsday Washington Bureau

Date: Sep 9, 1988

He had been linked with President Nixon since the latter's 1962 gubernatorial run in California and stayed with Nixon in his comeback that led to the White House.

But it was during the Watergate investigation that Ziegler became best known. Ziegler often was called "the voice of Nixon" and spoke for the president when it was considered expedient for him to do so.

As Nixon's press secretary, he was known for his professional ability, even though he had not taken the traditional road -- involving positions in the print or electronic media -- to the press secretary's office.

During the investigation following the 1972 break-in at the Democratic Party offices at the Watergate, Ziegler chided the media for "too much dwelling on Watergate" during a 1974 news conference with the president. Two days after the break-in her termed the event as a "third-rate burglary," adding that "certain elements may try to stretch this beyond what it is." Nixon had Ziegler deny that anyone in the White House had anything to do with Watergate.

After several White House aides resigned because of Watergate, Ziegler made a public apology to Washington Post reporters Bob Woodward and Carl Bernstein, who broke the story and eventually linked it to the White House. The events led to Nixon's resignation on Aug. 9, 1974.

Ziegler had served Nixon before the presidential election. He handled Nixon's ill-starred gubernatorial campaign in California in 1962, the year that the loser to incumbent Gov. Pat Brown predicted, "You won't have Dick Nixon to kick around anymore."

Six years later, after he had changed his mind, Nixon successfully sought the Republican presidential nomination and after winning the election again tapped Ziegler to be his spokesman.

Ziegler was born May 12, 1939, in Covington, Ky. He was an all-state high school fullback. He also lettered in baseball and track, winning an athletic scholarship to Xavier University, across the Ohio River border in Cincinnati.

While Ziegler was a freshman at Xavier, his father was transferred to Los Angeles. Ziegler joined his family in California that summer and got a job at Disneyland. In September, he transferred from Xavier to the University of Southern California.

In 1960, Ziegler became president of the Young Republicans on the USC campus and campaigned for Nixon in his losing bid for the presidency against Sen. John F. Kennedy.

His real entry into politics came following his graduation from USC when California's GOP chairman, John Kriebel, hired him as press representative for Republican legislators during a special session of the legislature.

Then he was assigned as traveling press aide to Nixon in the unsuccessful campaign against Brown, working under the supervision of Press Secretary Herbert Klein.

At the time of Nixon's return to politics in 1968, Ziegler was working at the J. Walter Thompson advertising agency as an administrative assistant to H. R. Haldeman, manager of the Los Angeles office and later Nixon's chief of staff.

At J. Walter Thompson, Ziegler handled accounts for the 7-Up Bottling Co., Blue Chip saving stamps, KNBC-TV, and Disneyland. During this period Ziegler also did part-time volunteer work for George Murphy's successful U.S. Senate race in 1964 and Robert Finch's winning lieutenant governor's race in 1966.

http://www.upi.com/Top_News/2003/02/10/Ron-Ziegler-Nixon-press-secretary-dies/UPI-89711044937711/

-

groovy poster wes wilson

A few years later while in San Francisco I happened to meet a former employee who had worked at the J. Walter Thompson Company at that time. He told me that Haldeman had the printing plates for this poster framed and hung on the walls of his office. Confused, I asked why but didn’t get an explanation. I later learned that Richard Nixon had been a client of this firm during his successful 1968 campaign for the presidency.

Truly it is a small world. Once elected, President Nixon appointed Haldeman to be his right hand-man in the White House, the Chief of Staff. Mr. Dwight L. Chapin, also employed by the J. Walter Thompson Company, was appointed Special Assistant to President Nixon. Interestingly, Dwight L. Chapin, Ron Ziegler, and Donald Segretti all studied law together at the University of Southern California. Ron Ziegler also found a place in the White House as President Nixon’s Press Secretary.

In the Nixon White House Mr. Chapin was assigned the special responsibility of attending to various acts of political sabotage and espionage against the Democratic Party. Chapin then recruited Donald Segretti as part of an anti-Democrat “dirty tricks” campaign. I believe that journalists Bob Woodward and Carl Bernstein later discovered that Segretti had attempted to smear leading politicians such as Democratic Senators George McGovern, Edward Kennedy, Edmund Muskie, and Henry Jackson. These smear tactics included the release of a faked letter on Muskie’s letterhead falsely alleging that Jackson had had an illegitimate child with a 17-year-old girl. Segretti, the Republican “dirty tricks” operative working for Nixon, was later convicted and sent to prison for involvement in Watergate.

So where are they today? Many have died. However, President Bush’s Executive Assistant is, of course, Karl Christian Rove. It’s my understanding that Karl Rove’s mentor was Donald Segretti. Segretti is now out of prison and could be up to his old tricks again. He is back into politics, in 2000 Segretti surfaced as co-chair of John McCain’s campaign in Orange County, California.

“Dirty tricks” are still being used in politics so as to confound the many and serve the few. BROOKS BROS As I understand it, documents released to the IRS nineteen months after the 2000 election show that the Bush team spent over a million dollars to fly operatives into Florida to block the vote counting (clogging up the public counting places, shouting, shoving, and being as rowdy as needed to fulfill their mission) and another million to pay for their hotel bills. The effort also relied on a fleet of corporate jets controlled by people like Enron chairman Kenneth Lay and Halliburton, where Vice President Dick Cheney had just served as CEO.

When Karl Rove was publicly honored by President Bush right after his re-election, he smiled toward the blushing Karl and declared that his Executive Assistant was the architect of it all. On February 8, 2005, Karl Rove was appointed Deputy Chief of Staff in charge of policy.

http://www.wes-wilson.com/?cat=9

-

Helen Resor writes first chapter

From modest beginnings at a mail-order toilet preparations' company, Helen Lansdowne probably did not anticipate becoming the most influential copywriter in the 1920s, the first woman of real prominence in advertising, and the inventor of a revolutionary style in the industry.

She started as bill auditor at Proctor and Collier, a Cincinnati advertising agency that functioned mainly as the house agency for Proctor and Gamble. There she met her eventual husband, Stanley B. Resor. They became a successful business team and were married a year after Resor became president of the company in 1917. Eventually, they went on to dominate the advertising world through another company, J. Walter Thompson.

"As a couple they realized women were making marketing decisions," said John Resor, Stanley and Helen's grandson and a current Jackson resident.

When Woodbury's Facial Soap came to JWT as a client, Helen wrote the ads, increasing their sales by 1,000 percent in eight years.

"The surprising thing is my grandmother ended up being vice president of the firm," said Bill Resor, John's brother. "But as soon as she got married, she never took a salary."

Her success prompted activism in other arenas. She organized a group who marched in the women's suffrage parade in New York in 1916; she brought to advertising eminent photographer Edward Steichen, whose work eventually changed the entire appearance of modern advertising. She commissioned historian Lewis Mumford to compile a list of 3,000 books to be purchased for the use of company employees. Between 1935 and 1940, she served as a trustee of the Museum of Modern Art in New York. Helen Lansdowne Resor was elected into the Advertising Hall of Fame three years after her death in 1964.

"My grandmother was pretty amazing," John said.

Stanley B.: Patriarch, renaissance man, rancher

Although his wife was the creative energy behind J. Walter Thompson's ad campaigns, Stanley B. Resor was a pioneer.

Stanley B. was the first major agency leader with a college degree (Yale 1901). Though his first job was in his family's stove manufacturing business, he became president of the J. Walter Thompson Advertising firm. When he retired, JWT's billings were more than $370 million, with a staff of 6,225 employed in 55 offices in the United States and abroad. Under the couple's direction, JWT became the largest single integrated advertising agency in the world. A founder of the American Association of Advertising Agencies, Stanley B. led JWT to No. 1 status by 1927. He worked there for almost 40 years.

In 1929 he began pursuing what would become a second lifelong career in Jackson Hole.

http://www.planetjh.com/news/A_100042.aspx

-

Inventing the Commercial

THE IMPERIUM OF modern television advertising was born in desperate improvisation

BY HARRY MATTHEI

http://www.americanheritage.com/articles/magazine/ah/1997/3/1997_3_62.shtml

RJR, VW

In 1952 Reeves wrote, produced, and directed the first TV spots ever used in a presidential election. They were titled “The Man From Abilene.” He gave Dwight Eisenhower very few lines to speak on camera, relying on Ike’s folksy image rather than his painfully self-conscious acting. By election day “The Man From Abilene” was almost as omnipresent on the tube as Ivory soap or Listerine. Some people were shocked to see Eisenhower peddled like toothpaste, but Adlai Stevenson became the last presidential candidate not to use television.

---

Her friend had known Segetti, Chapin and Tim Elbourne since collage. He referred to the "USC Mafia" in the White House and said Segetti and Elbourne had been called by their schoolmates Dwight Chapin and Ron Ziegler to help in the Nixon reelection business.

All belonged to a campus political party called "Trojans for Representative Government". The Trojans called their brand of electioneering "ratfucking". Ballot boxes were stuffed, spies were planted in the opposition camp, and bogus campaign literature abounded. Ziegler and Chapin had hooked onto Richard Nixon's 1962 campaign for governor of California-managed by Bob Haldeman. After graduation, Ziegler, Chapin and Elbourne had joined the J. Walter Thompson advertising agency in Los Angeles, where Haldeman was vice president. Segetti had been summoned to Washington and trained to work in a presidential election, according to Karlyn Barker's friend.

Bernstein called the Justice Department official who had originally told him Segetti was part of the Watergate investigation. "Yes, political sabotage is associated with Segetti. I've heard the term for it, 'ratfucking', the official said. There is some very powerful information, especially if it comes out before November 7," the day of the election.

Did Segetti have anything to do with "Canuck Letter?"

Bernstein had been reading the clippings on the primaries for any examples of malicious tricks. Finally he hit with one call. Ratfucking?" The word struck a raw nerve with a Justice Department attorney. "You can go right to the top with that one. I was shocked when I learned about it. I couldn't believe it. These are public servants? God. It's nauseating. You're talking about fellows who come from the best schools in the country. Men who run the government!"

From 'All the President's Men'

<a href="http://www.dailykos.com/story/2006/4/7/22533/89209." target="_blank">The USC Ratfucking Techniques </a>

</div></div></div>