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Magatte Wade SENEGAL

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Magatte Wade is a serial entrepreneur, inspirational speaker, visionary business leader and author, focused on creating positive change in Africa.

Fluent in Wolof, French, and English, Ms. Wade is an accomplished communicator, speaking at the U.N., The Clinton Global Initiative, the Aspen Institute, TED, and Conscious Capitalism. She has influenced countless, at dozens of universities including Harvard, Yale, Columbia, Cornell, MIT, UC Berkeley, Dartmouth, and the Wharton School of Business.

She has appeared on Forbes’ “20 Youngest Power Women in Africa” list, and was named a Young Global Leader by the World Economic Forum at Davos, a TED Global Africa Fellow, and a “Leading Woman in Wellness” award winner by the Global Wellness Summit. In addition, she was featured on the cover of Forbes Afrique for being the person in Francophone Africa having the greatest positive impact on the future.

She serves as the Director of the Atlas Network’s Center for African Prosperity and on the Advisory Board of the Whole Planet Foundation of Whole Foods Market.

Driven spiritually to promote valuable cultural change, Ms. Wade created several successful high-end retail brands inspired by diverse African traditions. She is the founder and CEO of SkinIsSkin, “the lip balm with a mission.” This lip balm is dedicated to reducing racial discrimination, while creating jobs and prosperity in her home country of Senegal.

Ms. Wade’s forthcoming book, The Heart of the Cheetah, highlights her passion to share the truth about African poverty and the future of human flourishing. She believes that the “cheetah generation,” a new cohort of dynamic African entrepreneurs and professionals, will create local pathways for change that will shape the future of African prosperity.


Book | MagatteWade.com

HOW WE HAVE BEEN LIED TO

LINDA WHETSTONE MOTLEY FOOL

“Africans are poor because they are not allowed to create companies due to the layers and layers of powerful government bureaucracies that interfere at every point. Through Magatte’s story, we see a strong spirit confronting terrific challenges and failures in creating her business and products.”

VERNON SMITH

Nobel Laureate in Economics

Experience the life story of Magatte Wade - the bold Senegalese entrepreneur and unflinching prosperity activist, determined to shape the destiny of her African homeland.

In this riveting memoir, Wade challenges Africans to redefine their narrative, casting aside imposed inferiority to reclaim their innate brilliance.

This is not a recounting of poverty and politics. It's an indictment of a world that views Africa as nothing more than a colonial chessboard, with charity acting as the block that keeps Africans stuck.

The surprising truth: Africa’s problems are NOT due to colonialism, corruption, bad leadership, poor skills, or a lack of education. It’s something much bigger, and yet it’s only been visible to entrepreneurs… until now.

Join the movement for Africa's rightful place in the 21st-century: fostering innovation, earning prosperity, and growing into an economic powerhouse. Wade's impassioned voice promises nothing less than the dawn of a new era, poised to reshape history, create prosperity and peace, and unleash Africa’s bright future.

. . .

“Magatte Wade truly has The Heart of a Cheetah—her passion, commitment to entrepreneurship and freedom, love of Africa, and her burning desire to do good in our world shines forth on every page of this book... This is the vision Magatte has for helping Africa to create the prosperity and dignity that will help its 1.2 billion people to fully flourish in the 21st century.”

–JOHN MACKEY, CEO & Co-Founder, Whole Foods Market

“A raw, unapologetic, and inspiring book about the way Africans can finally achieve widespread economic prosperity.”

-EFOSA OJOMO, co-author of The Prosperity Paradox: How Innovation Can Lift Nations Out of Poverty

“Cheetah is a truthful portrayal holding wisdom for upcoming African entrepreneurs. Magatte’s life and journey are proof that a global brand from humble beginnings is possible. Cheetah offers incredible insight into one entrepreneur’s mind, reminding us that there are many paths to prosperity, not one prescriptive journey.”

-WILLIAM KAMKWAMBA, author of The Boy Who Harnessed the Wind

“Africans are poor because they are not allowed to create companies due to the layers and layers of powerful government bureaucracies that interfere at every point. Government has stifled the creative spirit of entrepreneurship at every point, which as Magatte points out, is profoundly un-African. Through Magatte’s story, we see a strong spirit confronting terrific challenges and failures in creating her business and products.”

-CANDACE SMITH, author of The Entrepreneur as Hero, and VERNON SMITH, 2002 Nobel Laureate in Economics

“Magatte Wade’s is the most compelling voice I know connecting Conscious Capitalism with Africa. The Black Panther is a fictional superhero. Cheetahs are real.”

-DAVID GARDNER, Chief Rule Breaker, The Motley Fool