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The right dominates the online media ecosystem, seeping into sports, comedy, and other supposedly nonpolitical spaces

A new Media Matters analysis found 9 out of the 10 top online shows assessed are right-leaning

Written by Kayla Gogarty

Published 03/14/25

As Americans increasingly get their news from online shows and streamers, the influence of this media ecosystem becomes more prominent — and Media Matters has found that the most popular of this content is overwhelmingly right-leaning.

In a new study, Media Matters assessed the audience size of popular online shows — podcasts, streams, and other long-form audio and video content regularly posted online. To do so, we gathered data on the number of followers, subscribers, and views across streaming platforms (YouTube, Spotify, Rumble, Twitch, and Kick) and social media platforms that are used to amplify and promote these shows (Facebook, Instagram, and TikTok). Apple Podcasts does not publicly provide follower counts on its platform, so it was not included in the audience data.

This analysis was based on 320 online shows with a right-leaning or left-leaning ideological bent. We found that right-leaning online shows dominate the ecosystem, with substantially larger audiences on both politics/news shows and supposedly nonpolitical shows that we determined often platformed ideological content or guests.

Key findings:

Podcasts, online shows, and streamers are increasingly popular and influential

At Trump’s election victory party on November 5, UFC President Dana White praised several podcasters for their role in helping to get Trump elected, saying: “I want to thank the boys Adin Ross, Theo Von, Bussin' with the Boys. And last but not least, the mighty and powerful Joe Rogan.”

Podcasts and online shows have become more popular and trusted news sources. The number of people listening to podcasts monthly has reportedly more than doubled since 2016. According to a 2023 Pew Research study, 87% of people who hear news discussed on podcasts said they expect it to be mostly accurate and 31% said they trust podcasts more than other news sources.

In August 2024 — just a few months before Election Day — Pew found that about 1 in 5 Americans said they regularly get news from influencers on social media. The weekly reach of large online shows is also reportedly better than that of many cable networks.

With Americans increasingly getting their news from these sources, they played a significant role in the 2024 election. By appearing on these shows ahead of the 2024 election, Trump reached an audience of 23.5 million American adults in an average week — compared to Harris’ 6.4 million — according to Edison Podcast Metrics.

Journalists have started to highlight the asymmetry of the online media ecosystem. Bloomberg watched and analyzed over 2,000 videos — nearly 1,300 hours of footage — from nine prominent YouTubers, including Adin Ross, Joe Rogan, Logan Paul, Theo Von, and Patrick Bet-David, and found that “above all, the broadcasters described American men as victims of a Democratic campaign to strip them of their power,” though “none of the broadcasters style themselves as political pundits.”

Click here for a larger version of this chart.

Nine of the 10 online shows from our study with the largest total following across platforms were right-leaning, accounting for at least 197 million total followers and subscribers. These are the online shows of:

The only left-leaning show among the top 10 wasWhat Now? with Trevor Noah, with over 21.1 million total followers and subscribers.

Of these most-followed right-leaning online shows, only 4 are categorized on Apple Podcasts as news and politics, while Rogan, Von, and Full Send are characterized as comedy, Peterson as education, and Dr. Phil as society and culture.

While these podcasts often host celebrity guests like Timothée Chalamet, MrBeast, and Luke Bryan, these 5 right-leaning comedy, education, and society and culture shows have also had dozens of episodes featuring right-wing media figures and politicians since October 1, 2024.

Guests on these shows have included Trump, Vance, the New York Post’s Miranda Devine, The Daily Wire’s Ben Shapiro and Matt Walsh, right-wing figures Tucker Carlson and Dave Smith, Trump picks Tom Homan, Tulsi Gabbard, Robert F. Kennedy Jr., and Monica Crowley, UFC CEO and Trump ally Dana White, and far-right constitutional sheriffs.

Additionally, 65 right-leaning online shows had followings larger than 1 million, but only 21 left-leaning online shows boast comparable followings.

This content is further amplified on Facebook, Instagram, and TikTok — social media platforms where the programs or hosts post full streams, clips, and show links. Left-leaning online shows had at least 48 million followers across these platforms, while the right-leaning online shows had more than 225 million followers.

Of a cumulative 584.6 million followers and subscribers across all eight platforms, Media Matters found that right-leaning online shows accounted for roughly 82%, or 480.6 million — almost five times more than left-leaning shows’ nearly 104 million.

The largest followings for the right- and left-leaning online shows were on YouTube, with 185.5 million and 45.8 million subscribers, respectively.

Moreover, these right-leaning shows span a wider variety of categories, self-identifying by subjects such as business, comedy, gaming, education, entertainment, religion and spirituality, society and culture, sports, wellness/health, and technology. Meanwhile, left-leaning shows that are not explicitly identified as news and politics-related mostly self-identify as comedy, entertainment, or society and culture programs.

The disparity in total followers and subscribers across platforms of right-leaning and left-leaning online shows in these categories was substantial. Right-leaning online shows categorized as comedy, entertainment, sports, and other supposedly nonpolitical topics had at least 243.1 million total followers and subscribers — more than the 237.5 million for right-leaning online shows categorized as news and politics-related. It’s also more than five times the 44 million followers and subscribers for left-leaning shows not identified as political, and more than four times the 60 million of left-leaning shows categorized as news and politics-related.

The 15 right-leaning online comedy shows featured in Media Matters’ analysis — including The Joe Rogan Experience, This Past Weekend with Theo Von, Full Send Podcast, Impaulsive, AwakenWithJP, Kill Tony, Flagrant, The Roseanne Barr Podcast, and The Tim Dillon Show — had more than 117.5 million total followers and subscribers, or 20% of the total following of all 320 right- and left-leaning shows.

Citation

Apple Podcasts

Right-leaning online shows also use Rumble to expand their audience by billions of views, while left-leaning shows have essentially no presence on the platform. On Rumble, channels affiliated with the right-leaning online shows we analyzed had earned more than 3 billion views.

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