webodec3ARCHIVEPreview
Open in TheBrain

Young & Rubicam

=<div><div id="mw-content-text" lang="en" dir="ltr" class="mw-content-ltr" style="direction: ltr; color: rgb(37, 37, 37); font-size: 14px; line-height: 22.3999996185303px; background-color: rgb(255, 255, 255);"><p style="margin: 0.5em 0px; line-height: inherit;"><b>Young & Rubicam</b>&nbsp;helped develop many cigarette ad campaigns. It is now known as<b>Young & Rubicam Brands (Y&R)</b>&nbsp;-- formerly known as Young & Rubicam Inc. -- is the "advertising and media services unit" of the UK-based&nbsp;<a href="http://www.sourcewatch.org/index.php/WPP_Group" title="WPP Group" class="mw-redirect" style="text-decoration: none; color: rgb(11, 0, 128); background: none;">WPP Group</a>. "Y&R operates primarily through its flagship creative ad agency, Y&R Advertising, but it also offers consulting and marketing services through&nbsp;<a href="http://www.sourcewatch.org/index.php/Wunderman" title="Wunderman" style="text-decoration: none; color: rgb(11, 0, 128); background: none;">Wunderman</a>&nbsp;and public relations through<a href="http://www.sourcewatch.org/index.php/Burson-Marsteller" title="Burson-Marsteller" style="text-decoration: none; color: rgb(11, 0, 128); background: none;">Burson-Marsteller</a>&nbsp;and&nbsp;<a href="http://www.sourcewatch.org/index.php/Cohn%26_Wolfe" title="Cohn & Wolfe" style="text-decoration: none; color: rgb(11, 0, 128); background: none;">Cohn & Wolfe</a>. Its&nbsp;<a href="http://www.sourcewatch.org/index.php?title=Landor&action=edit&redlink=1" class="new" title="Landor (page does not exist)" style="text-decoration: none; color: rgb(165, 88, 88); background: none;">Landor</a>&nbsp;unit is a leading brand building shop. Y&R, which has about 540 offices in 80 countries, was acquired by WPP in 2000." --<a rel="nofollow" class="external text" href="http://www.hoovers.com/young-&-rubicam/--ID__40537--/free-co-factsheet.xhtml?cm_ven=PAID&cm_cat=INK&cm_pla=CO1&cm_ite=young-&-rubicam" style="text-decoration: none; color: rgb(102, 51, 102); padding-right: 13px; background: linear-gradient(transparent, transparent) 100% 50% no-repeat, url(data:image/svg+xml;base64,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) 100% 50%;">Hoovers</a>, accessed December 12, 2005.</p><p style="margin: 0.5em 0px; line-height: inherit;"><a href="http://www.sourcewatch.org/index.php?title=Tim_Lefroy&action=edit&redlink=1" class="new" title="Tim Lefroy (page does not exist)" style="text-decoration: none; color: rgb(165, 88, 88); background: none;">Tim Lefroy</a>&nbsp;- former CEO</p><p style="margin: 0.5em 0px; line-height: inherit;" /><div id="toc" class="toc" style="border: 1px solid rgb(170, 170, 170); padding: 7px; font-size: 13.3000001907349px; display: table; zoom: 1; background-color: rgb(249, 249, 249);"><div id="toctitle" style="direction: ltr; text-align: center;"><h2 style="color: black; margin: 1em 0px 0.25em; overflow: hidden; padding: 0px; border: none; font-size: 13.3000001907349px; display: inline; line-height: 1.3; background: none;">Contents</h2>&nbsp;<span class="toctoggle" style="-webkit-user-select: none; font-size: 12.5020008087158px;">&nbsp;[<a href="http://www.sourcewatch.org/index.php/Young%26_Rubicam#" id="togglelink" style="text-decoration: none; color: rgb(11, 0, 128); background: none;">hide</a>]&nbsp;</span></div><ul style="line-height: 1.5em; list-style-type: none; margin: 0.3em 0px 0.5em; padding: 0px; list-style-image: none;"><li class="toclevel-1 tocsection-1" style="margin-bottom: 0.1em;"><a href="http://www.sourcewatch.org/index.php/Young%26_Rubicam#Young.26_Rubicam_and_the_tobacco_industry" style="text-decoration: none; color: rgb(11, 0, 128); background: none;"><span class="tocnumber">1</span>&nbsp;<span class="toctext">Young & Rubicam and the tobacco industry</span></a><ul style="line-height: 1.5em; list-style-type: none; margin: 0px 0px 0px 2em; padding: 0px; list-style-image: none;"><li class="toclevel-2 tocsection-2" style="margin-bottom: 0.1em;"><a href="http://www.sourcewatch.org/index.php/Young%26_Rubicam#Secondhand_smoke_language_exploratory" style="text-decoration: none; color: rgb(11, 0, 128); background: none;"><span class="tocnumber">1.1</span>&nbsp;<span class="toctext">Secondhand smoke language exploratory</span></a></li><li class="toclevel-2 tocsection-3" style="margin-bottom: 0.1em;"><a href="http://www.sourcewatch.org/index.php/Young%26_Rubicam#Dave.27s_cigarette" style="text-decoration: none; color: rgb(11, 0, 128); background: none;"><span class="tocnumber">1.2</span>&nbsp;<span class="toctext">Dave's cigarette</span></a></li></ul></li><li class="toclevel-1 tocsection-4" style="margin-bottom: 0.1em;"><a href="http://www.sourcewatch.org/index.php/Young%26_Rubicam#Management" style="text-decoration: none; color: rgb(11, 0, 128); background: none;"><span class="tocnumber">2</span>&nbsp;<span class="toctext">Management</span></a></li><li class="toclevel-1 tocsection-5" style="margin-bottom: 0.1em;"><a href="http://www.sourcewatch.org/index.php/Young%26_Rubicam#Client_Partners" style="text-decoration: none; color: rgb(11, 0, 128); background: none;"><span class="tocnumber">3</span>&nbsp;<span class="toctext">Client Partners</span></a></li><li class="toclevel-1 tocsection-6" style="margin-bottom: 0.1em;"><a href="http://www.sourcewatch.org/index.php/Young%26_Rubicam#Contact_Information" style="text-decoration: none; color: rgb(11, 0, 128); background: none;"><span class="tocnumber">4</span>&nbsp;<span class="toctext">Contact Information</span></a></li><li class="toclevel-1 tocsection-7" style="margin-bottom: 0.1em;"><a href="http://www.sourcewatch.org/index.php/Young%26_Rubicam#External_links" style="text-decoration: none; color: rgb(11, 0, 128); background: none;"><span class="tocnumber">5</span>&nbsp;<span class="toctext">External links</span></a></li></ul></div><p style="margin: 0.5em 0px; line-height: inherit;" /><h2 style="color: black; font-weight: normal; margin: 1em 0px 0.25em; overflow: hidden; padding: 0px; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: rgb(170, 170, 170); font-family: 'Linux Libertine', Georgia, Times, serif; line-height: 1.3; background: none;"><span class="mw-headline" id="Young_.26_Rubicam_and_the_tobacco_industry">Young & Rubicam and the tobacco industry</span></h2><h3 style="color: black; margin: 0.3em 0px 0px; overflow: hidden; padding-top: 0.5em; padding-bottom: 0px; border-bottom-style: none; line-height: 1.6; background: none;"><span class="mw-headline" id="Secondhand_smoke_language_exploratory">Secondhand smoke language exploratory</span></h3><p style="margin: 0.5em 0px; line-height: inherit;">In 1993, Young & Rubicam (Y&R) prepared a&nbsp;<a rel="nofollow" class="external text" href="http://legacy.library.ucsf.edu/tid/luq22e00" style="text-decoration: none; color: rgb(102, 51, 102); padding-right: 13px; background: linear-gradient(transparent, transparent) 100% 50% no-repeat, url(data:image/svg+xml;base64,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) 100% 50%;">presentation</a>&nbsp;for&nbsp;<a href="http://www.sourcewatch.org/index.php/Philip_Morris" title="Philip Morris" class="mw-redirect" style="text-decoration: none; color: rgb(11, 0, 128); background: none;">Philip Morris</a>&nbsp;that proposed the company use specific terminology in public discussions about secondhand smoke to help take the focus off the health issue and "Help forestall further smoking bans and restrictions in public/work places." Y&R suggested Philip Morris use terms like "indirect smoke" and "incidental smoke" instead of secondhand smoke. To describe public health advocates, Y&R suggests the terms</p><ul style="line-height: 1.5em; margin: 0.3em 0px 0.5em 1.6em; padding: 0px; list-style-image: url(data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAUAAAANAQMAAABb8jbLAAAABlBMVEX///8AUow5QSOjAAAAAXRSTlMAQObYZgAAABNJREFUCB1jYEABBQw/wLCAgQEAGpIDyT0IVcsAAAAASUVORK5CYII=);"><li style="margin-bottom: 0.1em;">HVE's - Highly vocal extremists</li><li style="margin-bottom: 0.1em;">ASA's - Anti-smoking Alarmists</li></ul><p style="margin: 0.5em 0px; line-height: inherit;">Y&R suggested referring to smoking bans as</p><ul style="line-height: 1.5em; margin: 0.3em 0px 0.5em 1.6em; padding: 0px; list-style-image: url(data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAUAAAANAQMAAABb8jbLAAAABlBMVEX///8AUow5QSOjAAAAAXRSTlMAQObYZgAAABNJREFUCB1jYEABBQw/wLCAgQEAGpIDyT0IVcsAAAAASUVORK5CYII=);"><li style="margin-bottom: 0.1em;">Exclusionary remedies</li><li style="margin-bottom: 0.1em;">Reactionary legislation</li><li style="margin-bottom: 0.1em;">"Knee-jerk" legislation</li></ul><p style="margin: 0.5em 0px; line-height: inherit;">They also recommend some new terms for smokers:</p><p style="margin: 0.5em 0px; line-height: inherit;">"On-site absentees: people who come to work, but must exercise their right to smoke outside the building."</p><p style="margin: 0.5em 0px; line-height: inherit;">"Corporate MIA's: people who are missing in action while they go outside to smoke."</p><p style="margin: 0.5em 0px; line-height: inherit;">"Corporate Stoops: places in front of buildings where people go in order to smoke."</p><p style="margin: 0.5em 0px; line-height: inherit;">Y&R suggested referring to EPA science as:</p><ul style="line-height: 1.5em; margin: 0.3em 0px 0.5em 1.6em; padding: 0px; list-style-image: url(data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAUAAAANAQMAAABb8jbLAAAABlBMVEX///8AUow5QSOjAAAAAXRSTlMAQObYZgAAABNJREFUCB1jYEABBQw/wLCAgQEAGpIDyT0IVcsAAAAASUVORK5CYII=);"><li style="margin-bottom: 0.1em;">Inconclusive research</li><li style="margin-bottom: 0.1em;">Skewed research</li><li style="margin-bottom: 0.1em;">Data manipulation</li><li style="margin-bottom: 0.1em;">Selective analysis</li><li style="margin-bottom: 0.1em;">Biased analysis</li><li style="margin-bottom: 0.1em;">"Political" Science</li><li style="margin-bottom: 0.1em;">Scare du Jour</li><li style="margin-bottom: 0.1em;">Alarmist Science</li><li style="margin-bottom: 0.1em;">Panic Button Science</li></ul><p style="margin: 0.5em 0px; line-height: inherit;">While these terms may sound silly, the industry did actually use them. Click on the following link to see an industry-created ETS advertisement that uses two of the above phrases in the first paragraph:&nbsp;<a rel="nofollow" class="external free" href="http://legacy.library.ucsf.edu/tid/twu39e00" style="text-decoration: none; color: rgb(102, 51, 102); padding-right: 13px; background: linear-gradient(transparent, transparent) 100% 50% no-repeat, url(data:image/svg+xml;base64,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) 100% 50%;">http://legacy.library.ucsf.edu/tid/twu39e00</a></p><h3 style="color: black; margin: 0.3em 0px 0px; overflow: hidden; padding-top: 0.5em; padding-bottom: 0px; border-bottom-style: none; line-height: 1.6; background: none;"><span class="mw-headline" id="Dave.27s_cigarette">Dave's cigarette</span></h3><p style="margin: 0.5em 0px; line-height: inherit;">Around 1994, Y&R was awarded the assignment for advertising Philip Morris' "Dave's" low-priced cigarette brand. The plan was to portray "Dave's" as a sort of "microbrew" cigarette, with advertising that made the brand appear to be produced by an honest, small-town, back-country, renegade young guy named "Dave" who drives an old yellow pickup truck.&nbsp;<a href="http://www.sourcewatch.org/index.php/Dave%27s_cigarette_brand" title="Dave's cigarette brand" style="text-decoration: none; color: rgb(11, 0, 128); background: none;">Dave's cigarette brand</a>&nbsp;was test-marketed starting October/November 1994.(WSJ 9/13/94). Dave's was later exposed as a Philip Morris product and the brand eventually disappeared.</p><p style="margin: 0.5em 0px; line-height: inherit;">Y&R lost R.J. Reynolds Reynolds' Camel cigarette brand account in 1991 when two Y&R Executives resigned to form Mezzina/Brown, which remains Camel's ad agency (1994) (Wall Street Journal 9/13/94). In April 199?, Y&R was awarded an unspecified tobacco assignment from Philip Morris covering "consumer and trade promotions, special projects and new product development." The "Dave's" project is the first to spring from that assignment. Y&R handles the "issue-oriented ads" that serve as counterattacks in the controversy over second-hand smoke. Those print ads have the slogan "In any controversy, facts must matter" (1994) (WSJ 9/13/94).</p><h2 style="color: black; font-weight: normal; margin: 1em 0px 0.25em; overflow: hidden; padding: 0px; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: rgb(170, 170, 170); font-family: 'Linux Libertine', Georgia, Times, serif; line-height: 1.3; background: none;"><span class="mw-headline" id="Management">Management</span></h2><ul style="line-height: 1.5em; margin: 0.3em 0px 0.5em 1.6em; padding: 0px; list-style-image: url(data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAUAAAANAQMAAABb8jbLAAAABlBMVEX///8AUow5QSOjAAAAAXRSTlMAQObYZgAAABNJREFUCB1jYEABBQw/wLCAgQEAGpIDyT0IVcsAAAAASUVORK5CYII=);"><li style="margin-bottom: 0.1em;"><a href="http://www.sourcewatch.org/index.php/Ann_Fudge" title="Ann Fudge" class="mw-redirect" style="text-decoration: none; color: rgb(11, 0, 128); background: none;">Ann Fudge</a>, Chairman and CEO, Young & Rubicam Brands and Y&R</li><li style="margin-bottom: 0.1em;"><a href="http://www.sourcewatch.org/index.php?title=June_Blocklin&action=edit&redlink=1" class="new" title="June Blocklin (page does not exist)" style="text-decoration: none; color: rgb(165, 88, 88); background: none;">June Blocklin</a>, Vice Chairman, Young & Rubicam Brands</li><li style="margin-bottom: 0.1em;"><a href="http://www.sourcewatch.org/index.php?title=Massimo_Costa&action=edit&redlink=1" class="new" title="Massimo Costa (page does not exist)" style="text-decoration: none; color: rgb(165, 88, 88); background: none;">Massimo Costa</a>, Chairman and CEO of Y&R EMEA</li><li style="margin-bottom: 0.1em;"><a href="http://www.sourcewatch.org/index.php?title=Eddie_Gonzalez&action=edit&redlink=1" class="new" title="Eddie Gonzalez (page does not exist)" style="text-decoration: none; color: rgb(165, 88, 88); background: none;">Eddie Gonzalez</a>, Chairman and CEO of Y&R Latin America</li><li style="margin-bottom: 0.1em;"><a href="http://www.sourcewatch.org/index.php?title=Chris_Jacques&action=edit&redlink=1" class="new" title="Chris Jacques (page does not exist)" style="text-decoration: none; color: rgb(165, 88, 88); background: none;">Chris Jacques</a>, CEO of Y&R Asia</li><li style="margin-bottom: 0.1em;"><a href="http://www.sourcewatch.org/index.php?title=Stephanie_Kugelman&action=edit&redlink=1" class="new" title="Stephanie Kugelman (page does not exist)" style="text-decoration: none; color: rgb(165, 88, 88); background: none;">Stephanie Kugelman</a>, Vice Chairman/Chief Strategic Officer, Y&R</li><li style="margin-bottom: 0.1em;"><a href="http://www.sourcewatch.org/index.php?title=Peter_Law-Gisiko&action=edit&redlink=1" class="new" title="Peter Law-Gisiko (page does not exist)" style="text-decoration: none; color: rgb(165, 88, 88); background: none;">Peter Law-Gisiko</a>, Worldwide CFO, Young & Rubicam Brands</li><li style="margin-bottom: 0.1em;"><a href="http://www.sourcewatch.org/index.php?title=Bill_Manfredi&action=edit&redlink=1" class="new" title="Bill Manfredi (page does not exist)" style="text-decoration: none; color: rgb(165, 88, 88); background: none;">Bill Manfredi</a>, EVP, Global Human Resources, Young & Rubicam Brands</li><li style="margin-bottom: 0.1em;"><a href="http://www.sourcewatch.org/index.php?title=Gord_McLean&action=edit&redlink=1" class="new" title="Gord McLean (page does not exist)" style="text-decoration: none; color: rgb(165, 88, 88); background: none;">Gord McLean</a>, Chief Executive Officer, Y&R North America; President, Global Client Services</li><li style="margin-bottom: 0.1em;"><a href="http://www.sourcewatch.org/index.php?title=Hamish_McLennan&action=edit&redlink=1" class="new" title="Hamish McLennan (page does not exist)" style="text-decoration: none; color: rgb(165, 88, 88); background: none;">Hamish McLennan</a>, Chairman and CEO, Y&R Australia & NZ</li><li style="margin-bottom: 0.1em;"><a href="http://www.sourcewatch.org/index.php?title=Michael_Patti&action=edit&redlink=1" class="new" title="Michael Patti (page does not exist)" style="text-decoration: none; color: rgb(165, 88, 88); background: none;">Michael Patti</a>, Chairman and CEO, Y&R NY; Worldwide Creative Director</li><li style="margin-bottom: 0.1em;"><a rel="nofollow" class="external text" href="http://www.yr.com/yr/" style="text-decoration: none; color: rgb(102, 51, 102); padding-right: 13px; background: linear-gradient(transparent, transparent) 100% 50% no-repeat, url(data:image/svg+xml;base64,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) 100% 50%;">Management Profile Page</a>.</li></ul><h2 style="color: black; font-weight: normal; margin: 1em 0px 0.25em; overflow: hidden; padding: 0px; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: rgb(170, 170, 170); font-family: 'Linux Libertine', Georgia, Times, serif; line-height: 1.3; background: none;"><span class="mw-headline" id="Client_Partners">Client Partners</span></h2><ul style="line-height: 1.5em; margin: 0.3em 0px 0.5em 1.6em; padding: 0px; list-style-image: url(data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAUAAAANAQMAAABb8jbLAAAABlBMVEX///8AUow5QSOjAAAAAXRSTlMAQObYZgAAABNJREFUCB1jYEABBQw/wLCAgQEAGpIDyT0IVcsAAAAASUVORK5CYII=);"><li style="margin-bottom: 0.1em;"><a href="http://www.sourcewatch.org/index.php/Accenture" title="Accenture" style="text-decoration: none; color: rgb(11, 0, 128); background: none;">Accenture</a></li><li style="margin-bottom: 0.1em;"><a href="http://www.sourcewatch.org/index.php/Berlex" title="Berlex" style="text-decoration: none; color: rgb(11, 0, 128); background: none;">Berlex</a></li><li style="margin-bottom: 0.1em;"><a href="http://www.sourcewatch.org/index.php/BAE_Systems" title="BAE Systems" style="text-decoration: none; color: rgb(11, 0, 128); background: none;">BAE Systems</a></li><li style="margin-bottom: 0.1em;"><a href="http://www.sourcewatch.org/index.php/Cadbury_Schweppes" title="Cadbury Schweppes" class="mw-redirect" style="text-decoration: none; color: rgb(11, 0, 128); background: none;">Cadbury Schweppes</a></li><li style="margin-bottom: 0.1em;"><a href="http://www.sourcewatch.org/index.php/Campbell_Soup_Company" title="Campbell Soup Company" class="mw-redirect" style="text-decoration: none; color: rgb(11, 0, 128); background: none;">Campbell Soup Company</a></li><li style="margin-bottom: 0.1em;"><a href="http://www.sourcewatch.org/index.php/ChevronTexaco" title="ChevronTexaco" class="mw-redirect" style="text-decoration: none; color: rgb(11, 0, 128); background: none;">ChevronTexaco</a></li><li style="margin-bottom: 0.1em;"><a href="http://www.sourcewatch.org/index.php/Citibank" title="Citibank" class="mw-redirect" style="text-decoration: none; color: rgb(11, 0, 128); background: none;">Citibank</a></li><li style="margin-bottom: 0.1em;"><a href="http://www.sourcewatch.org/index.php?title=Colgate_Palmolive&action=edit&redlink=1" class="new" title="Colgate Palmolive (page does not exist)" style="text-decoration: none; color: rgb(165, 88, 88); background: none;">Colgate Palmolive</a></li><li style="margin-bottom: 0.1em;"><a href="http://www.sourcewatch.org/index.php/Danone" title="Danone" class="mw-redirect" style="text-decoration: none; color: rgb(11, 0, 128); background: none;">Danone</a></li><li style="margin-bottom: 0.1em;"><a href="http://www.sourcewatch.org/index.php/Fisher-Price" title="Fisher-Price" style="text-decoration: none; color: rgb(11, 0, 128); background: none;">Fisher-Price</a></li><li style="margin-bottom: 0.1em;"><a href="http://www.sourcewatch.org/index.php/Ford_Motor_Company" title="Ford Motor Company" class="mw-redirect" style="text-decoration: none; color: rgb(11, 0, 128); background: none;">Ford Motor Company</a></li><li style="margin-bottom: 0.1em;"><a href="http://www.sourcewatch.org/index.php/Hilton" title="Hilton" class="mw-redirect" style="text-decoration: none; color: rgb(11, 0, 128); background: none;">Hilton</a></li><li style="margin-bottom: 0.1em;"><a href="http://www.sourcewatch.org/index.php?title=Jim_Beam&action=edit&redlink=1" class="new" title="Jim Beam (page does not exist)" style="text-decoration: none; color: rgb(165, 88, 88); background: none;">Jim Beam</a></li><li style="margin-bottom: 0.1em;"><a href="http://www.sourcewatch.org/index.php?title=Mattel&action=edit&redlink=1" class="new" title="Mattel (page does not exist)" style="text-decoration: none; color: rgb(165, 88, 88); background: none;">Mattel</a></li><li style="margin-bottom: 0.1em;"><a href="http://www.sourcewatch.org/index.php/MetLife" title="MetLife" style="text-decoration: none; color: rgb(11, 0, 128); background: none;">MetLife</a></li><li style="margin-bottom: 0.1em;"><a href="http://www.sourcewatch.org/index.php?title=Miller&action=edit&redlink=1" class="new" title="Miller (page does not exist)" style="text-decoration: none; color: rgb(165, 88, 88); background: none;">Miller</a></li><li style="margin-bottom: 0.1em;"><a href="http://www.sourcewatch.org/index.php?title=NFL&action=edit&redlink=1" class="new" title="NFL (page does not exist)" style="text-decoration: none; color: rgb(165, 88, 88); background: none;">NFL</a></li><li style="margin-bottom: 0.1em;"><a href="http://www.sourcewatch.org/index.php?title=Orange_Telecom&action=edit&redlink=1" class="new" title="Orange Telecom (page does not exist)" style="text-decoration: none; color: rgb(165, 88, 88); background: none;">Orange Telecom</a></li><li style="margin-bottom: 0.1em;"><a href="http://www.sourcewatch.org/index.php/Sears" title="Sears" class="mw-redirect" style="text-decoration: none; color: rgb(11, 0, 128); background: none;">Sears</a></li><li style="margin-bottom: 0.1em;"><a href="http://www.sourcewatch.org/index.php?title=Telefonica&action=edit&redlink=1" class="new" title="Telefonica (page does not exist)" style="text-decoration: none; color: rgb(165, 88, 88); background: none;">Telefonica</a></li><li style="margin-bottom: 0.1em;"><a href="http://www.sourcewatch.org/index.php?title=Toys_R_Us&action=edit&redlink=1" class="new" title="Toys R Us (page does not exist)" style="text-decoration: none; color: rgb(165, 88, 88); background: none;">Toys R Us</a></li><li style="margin-bottom: 0.1em;"><a href="http://www.sourcewatch.org/index.php?title=Vanguard&action=edit&redlink=1" class="new" title="Vanguard (page does not exist)" style="text-decoration: none; color: rgb(165, 88, 88); background: none;">Vanguard</a></li><li style="margin-bottom: 0.1em;"><a href="http://www.sourcewatch.org/index.php/Virgin" title="Virgin" class="mw-redirect" style="text-decoration: none; color: rgb(11, 0, 128); background: none;">Virgin</a></li><li style="margin-bottom: 0.1em;"><a href="http://www.sourcewatch.org/index.php?title=Weight_Watchers&action=edit&redlink=1" class="new" title="Weight Watchers (page does not exist)" style="text-decoration: none; color: rgb(165, 88, 88); background: none;">Weight Watchers</a></li><li style="margin-bottom: 0.1em;"><a href="http://www.sourcewatch.org/index.php/Wildlife_Conservation_Society" title="Wildlife Conservation Society" class="mw-redirect" style="text-decoration: none; color: rgb(11, 0, 128); background: none;">Wildlife Conservation Society</a></li><li style="margin-bottom: 0.1em;"><a href="http://www.sourcewatch.org/index.php/Wyeth" title="Wyeth" class="mw-redirect" style="text-decoration: none; color: rgb(11, 0, 128); background: none;">Wyeth</a></li><li style="margin-bottom: 0.1em;"><a href="http://www.sourcewatch.org/index.php/Xerox" title="Xerox" class="mw-redirect" style="text-decoration: none; color: rgb(11, 0, 128); background: none;">Xerox</a></li></ul><h2 style="color: black; font-weight: normal; margin: 1em 0px 0.25em; overflow: hidden; padding: 0px; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: rgb(170, 170, 170); font-family: 'Linux Libertine', Georgia, Times, serif; line-height: 1.3; background: none;"><span class="mw-headline" id="Contact_Information">Contact Information</span></h2><p style="margin: 0.5em 0px; line-height: inherit;">Y&R Headquarters
285 Madison Avenue
New York, NY 10017
Phone: 212 210-3000
Website:&nbsp;<a rel="nofollow" class="external free" href="http://www.yr.com/" style="text-decoration: none; color: rgb(102, 51, 102); padding-right: 13px; background: linear-gradient(transparent, transparent) 100% 50% no-repeat, url(data:image/svg+xml;base64,PD94bWwgdmVyc2lvbj0iMS4wIiBlbmNvZGluZz0iVVRGLTgiPz48c3ZnIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyIgd2lkdGg9IjEwIiBoZWlnaHQ9IjEwIj48ZyB0cmFuc2Zvcm09InRyYW5zbGF0ZSgtODI2LjQyOSAtNjk4Ljc5MSkiPjxyZWN0IHdpZHRoPSI1Ljk4MiIgaGVpZ2h0PSI1Ljk4MiIgeD0iODI2LjkyOSIgeT0iNzAyLjMwOSIgZmlsbD0iI2ZmZiIgc3Ryb2tlPSIjMDZjIi8+PGc+PHBhdGggZD0iTTgzMS4xOTQgNjk4Ljc5MWg1LjIzNHY1LjM5MWwtMS41NzEgMS41NDUtMS4zMS0xLjMxLTIuNzI1IDIuNzI1LTIuNjg5LTIuNjg5IDIuODA4LTIuODA4LTEuMzExLTEuMzExeiIgZmlsbD0iIzA2ZiIvPjxwYXRoIGQ9Ik04MzUuNDI0IDY5OS43OTVsLjAyMiA0Ljg4NS0xLjgxNy0xLjgxNy0yLjg4MSAyLjg4MS0xLjIyOC0xLjIyOCAyLjg4MS0yLjg4MS0xLjg1MS0xLjg1MXoiIGZpbGw9IiNmZmYiLz48L2c+PC9nPjwvc3ZnPg) 100% 50%;">http://www.yr.com</a>
Website (Young & Rubicam Brands):&nbsp;<a rel="nofollow" class="external free" href="http://www.yrbrands.com/" style="text-decoration: none; color: rgb(102, 51, 102); padding-right: 13px; background: linear-gradient(transparent, transparent) 100% 50% no-repeat, url(data:image/svg+xml;base64,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) 100% 50%;">http://www.yrbrands.com/</a>
</p><h2 style="color: black; font-weight: normal; margin: 1em 0px 0.25em; overflow: hidden; padding: 0px; border-bottom-width: 1px; border-bottom-style: solid; border-bottom-color: rgb(170, 170, 170); font-family: 'Linux Libertine', Georgia, Times, serif; line-height: 1.3; background: none;"><span class="mw-headline" id="External_links">External links</span></h2><ul style="line-height: 1.5em; margin: 0.3em 0px 0.5em 1.6em; padding: 0px; list-style-image: url(data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAUAAAANAQMAAABb8jbLAAAABlBMVEX///8AUow5QSOjAAAAAXRSTlMAQObYZgAAABNJREFUCB1jYEABBQw/wLCAgQEAGpIDyT0IVcsAAAAASUVORK5CYII=);"><li style="margin-bottom: 0.1em;"><a rel="nofollow" class="external text" href="http://www.ciadvertising.org/studies/student/97_fall/practitioner/rubicam/h4.html" style="text-decoration: none; color: rgb(102, 51, 102); padding-right: 13px; background: linear-gradient(transparent, transparent) 100% 50% no-repeat, url(data:image/svg+xml;base64,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) 100% 50%;">History: "Young & Rubicam,"</a>&nbsp;<i>CI Advertising.org</i>, Fall 1997.</li><li style="margin-bottom: 0.1em;"><a href="http://www.sourcewatch.org/index.php/William_Eccleshare" title="William Eccleshare" style="text-decoration: none; color: rgb(11, 0, 128); background: none;">William Eccleshare</a></li></ul><p style="margin: 0.5em 0px; line-height: inherit;"><b>This article may include&nbsp;<a href="http://tobaccodocuments.org/profiles/people/young_rubi.html" class="external text" title="http://tobaccodocuments.org/profiles/people/young_rubi.html" rel="nofollow" style="text-decoration: none; color: rgb(102, 51, 102); padding-right: 13px; background: linear-gradient(transparent, transparent) 100% 50% no-repeat, url(data:image/svg+xml;base64,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) 100% 50%;">information from Tobacco Documents Online</a>.</b></p><div class="tobaccoFormArea" style="border: 1px solid rgb(123, 160, 109); padding: 12px; background-color: rgb(217, 247, 212);"><table border="0" cellspacing="0" cellpadding="0" style="font-size: 14px;"><tbody><tr><td colspan="4" class="tobaccoFormHead" style="text-transform: uppercase; font-weight: bold;">SEARCH THE DOCUMENTS ARCHIVES OF THE TOBACCO INDUSTRY</td></tr><tr><td width="20" /><td valign="baseline" class="tobaccoFormItem" style="padding-top: 10px; text-align: right;">Legacy Tobacco Documents Library:</td><td width="10" /><td valign="baseline" /></tr></tbody></table></div></div><div id="catlinks" class="catlinks" style="border: 1px solid rgb(170, 170, 170); padding: 5px; margin-top: 1em; clear: both; color: rgb(37, 37, 37); font-size: 14px; line-height: 22.3999996185303px; background-color: rgb(249, 249, 249);"><div id="mw-normal-catlinks" class="mw-normal-catlinks"><a href="http://www.sourcewatch.org/index.php/Special:Categories" title="Special:Categories" style="text-decoration: none; color: rgb(11, 0, 128); background: none;">Categories</a>:&nbsp;<ul style="line-height: 1.5em; list-style: none none; margin: 0px 0px 0.5em; padding: 0px; display: inline;"><li style="margin: 0.125em 0px; display: inline-block; line-height: 1.25em; border-left-style: none; padding: 0px 0.5em 0px 0.25em; zoom: 1;"><a href="http://www.sourcewatch.org/index.php/Category:Tobaccowiki" title="Category:Tobaccowiki" style="text-decoration: none; color: rgb(11, 0, 128); background: none;">Tobaccowiki</a></li><li style="margin: 0.125em 0px; display: inline-block; line-height: 1.25em; border-left-width: 1px; border-left-style: solid; border-left-color: rgb(170, 170, 170); padding: 0px 0.5em; zoom: 1;"><a href="http://www.sourcewatch.org/index.php/Category:Tobacco_documents_organizations" title="Category:Tobacco documents organizations" style="text-decoration: none; color: rgb(11, 0, 128); background: none;">Tobacco documents organizations</a></li><li style="margin: 0.125em 0px; display: inline-block; line-height: 1.25em; border-left-width: 1px; border-left-style: solid; border-left-color: rgb(170, 170, 170); padding: 0px 0.5em; zoom: 1;"><a href="http://www.sourcewatch.org/index.php/Category:Advertisement" title="Category:Advertisement" style="text-decoration: none; color: rgb(11, 0, 128); background: none;">Advertisement</a></li><li style="margin: 0.125em 0px; display: inline-block; line-height: 1.25em; border-left-width: 1px; border-left-style: solid; border-left-color: rgb(170, 170, 170); padding: 0px 0.5em; zoom: 1;"><a href="http://www.sourcewatch.org/index.php/Category:Cigarettes" title="Category:Cigarettes" style="text-decoration: none; color: rgb(11, 0, 128); background: none;">Cigarettes</a></li><li style="margin: 0.125em 0px; display: inline-block; line-height: 1.25em; border-left-width: 1px; border-left-style: solid; border-left-color: rgb(170, 170, 170); padding: 0px 0.5em; zoom: 1;"><a href="http://www.sourcewatch.org/index.php/Category:Consumers" title="Category:Consumers" style="text-decoration: none; color: rgb(11, 0, 128); background: none;">Consumers</a></li></ul></div></div><div>
</div><div>srcwtch</div><div>=</div></div>