revere pjt
How to Win the Messaging War
Another CPI spinoff known as the :{Revere Project:(style="box-sizing:inherit"):}: has scheduled communication trainings for “Capitol Hill communicators” this month and next, and in January 2023.
The four-week :{digital communications training:(style="box-sizing:inherit"):}: in September and October aims to “give participants the strategy and tactics to level up their member’s social media presence.” The January :{communications training:(style="box-sizing:inherit"):}: for congressional staffers will cover “crisis comms” and “how to proactively win the messaging war,” among other topics.
Congressional staffers can also schedule a :{TV Studio Training Bootcamp:(style="box-sizing:inherit"):}: to learn “best practices” for preparing members of Congress “to visually look good on camera.”
In its 2021 annual review, CPI touts that it trained “49 members of Congress and 246 congressional staff from 132 congressional offices” last year. This year it appears to be on track to influence several hundred more conservative acolytes.
CPI will hold its :{annual donor conference:(style="box-sizing:inherit"):}: next week. “The stage is set. Washington is ready for a conservative comeback,” CPI writes. And “CPI Partners are making it happen.”
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scooter Schaefer is the director of marketing at the Competitive Enterprise Institute. He is a graduate of George Mason University and a leading practitioner of digital media with more than a decade of experience. Scooter has previously served as the Assistant Director of Marketing and Digital Media for the Media Research Center, Senior Digital Strategist at CRC Public Relations, and Senior Digital Strategist at Red Edge.Scooter proudly serves as a faculty member of the Leadership Institute where he trains activists in digital media, and is also co-chair of the New Media Exchange, a private group of America’s most prominent center-right digital strategists. Scooter lives with his wife and three boys in Northern Virginia.