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“Weird,” “vegan,” and “effeminate”: Right-wing media are attacking James Talarico based on lies and vibes

Right-wing pundits have resorted to calling Talarico disparaging nicknames like “Tofu Talarico,” “Tala-freak-o,” and “Beta O’Rourke”

Written by Gideon Taaffe & Sage Hodil

Research contributions from Jane Lee

Published 05/28/26

Right-wing media are lobbing attacks at Texas Democratic Senate nominee James Talarico, resorting to playground insults and seeking to define him as “unlikable,” “gay,” and “against meat.”

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The 2026 midterms are here, and negative campaign messaging is flooding screens across the U.S. In Texas’ Senate race, Republican Attorney General Ken Paxton’s comments about Democratic Texas Rep. James Talarico have gone viral.

:{Rather than simply suggesting Talarico is weak on border security or inflation economics, Paxton’s campaign has taken a different rhetorical approach. To quote[Fox News host Jesse Watters] VID]

(https://youtu.be/NXesgo2xTHE), “The major factor in this race … is whether Tala-freak-o is a vegan.”}:

Though Talarico maintains he is not vegan, Paxton has referred to his opponent as “Tofu Talarico.”

Paxton and Watters aren’t the only ones making these dietary accusations.

Earlier this year, after Talarico ordered a potato, egg and cheese taco from a restaurant in Austin, Texas Gov. Greg Abbott posted to his campaign social platform X account: “Homie is not beating the vegetarian allegations.”

Texas Sen. Ted Cruz joked that if a soy latte could speak, “that would be Democrat James Talarico.” Even President Donald Trump has chimed in: “He’s a vegan in Texas, and you can’t get elected as a vegan in Texas.”

Again, Talarico denies being a secret vegetarian or vegan. “I’m an eighth-generation Texan,”. “I’ve been eating barbecue since before Ken Paxton’s first indictment.”

The accusations likely stem from a 2022 appearance with the Texas Humane Legislation Network when Talarico suggested Americans reduce their meat consumption for climate reasons. His girlfriend follows a plant-based diet. Nonetheless, Talarico says that his campaign “runs on barbecue.”

As communication scholars who study the symbolic roles of meat and meat-eating in political communication, we see the construction of “Tofu Talarico” not as a one-off political jab but as part of a more sophisticated rhetorical strategy by which politicians appeal to voters.

Attacks on Talarico show how, across American politics, what people eat is a metaphoric marker of who they are, from political affiliation to regional belonging and cultural values. Eating meat – or not – plays a huge role in the political process, and accusations of meat avoidance, regardless of whether they’re true, can be a potent rhetorical weapon.

From left, former President Barack Obama, Texas Democratic Senate candidate Rep. James Talarico and Texas Democratic gubernatorial candidate Gina Hinojosa visit the Taco Joint in Austin in May 2026. Talarico’s order – potato, egg and cheese tacos – drew ridicule from Republicans, feeding vegetarian and vegan attack lines that he denies. AP Photo/Joel Angel Juarez, Pool

Meat, metaphor and political communication

Communication scholarship shows that metaphors, when a word or phrase denoting one object or idea is used in place of another, are more than literary decoration; they shape the way we perceive reality, acting as part of a “conceptual system” that enables snap judgments and decision-making.

As mental shortcuts, or heuristic devices, metaphors are common in political communication. They’re a means to “see something in terms of something else.”

For example, in the case of Paxton and Talarico, allegations of vegetarianism and veganism are not about Talarico’s nutritional profile or even his environmental ethics. Here, “vegan” and its analogues metaphorically stand in for weakness and nonconformity, whereas “meat” and its affiliates stand in for strength, traditionalism and the stereotypical Texan way.

This usage is consistent with what food politics researchers call the “sexual politics” of meat, wherein meat imagery is often used in displays of traditional masculinity. This is evident in other jabs levied at Talarico. For example, Watters linked Talarico’s diet to his sexual orientation, joking on Fox News that Talarico was a “gay vegan” with a fake girlfriend.

Dietary demographics and election modeling

Dietary preference also links to key political demographics. For example, political scientists have explored whether the concept of a Republican vegan is an oxymoron due to the deep entrenchment of meat-eating and meat production in primarily conservative regions.

Overwhelmingly, vegans tend to be women, young and liberal. Across all political identifications, being male and white correlates with higher meat consumption.

Even the choice of where to purchase meat can be an electoral measure. Political journalist Dave Wasserman has suggested that the 2012 election was a contest between “well-educated, Democratic-trending Whole Foods markets and down-home, Republican-trending Cracker Barrel outposts.”

Meatless political appeals

The “meatless” have long been framed as social and political threats, levied in discussions of whether they should be politically elevated or subordinated. Historically, Western norms during the 19th and 20th centuries held that to not eat meat is odd at best, and suspicious at worst.

In the late 1800s, colonialism in Asia was partially justified on the grounds that Asian men were but “effeminate rice eaters” who, according to 19th-century neurologist James Leonard Corning, lacked “the intellectual vigor of flesh-eating men.”

Negative appeals to veganism again flourished in 2019 after Democratic Representative Alexandria Ocasio-Cortez’s “Green New Deal,” a resolution proposing to combat climate change. Conservative senators like Joni Ernst and Marsha Blackburn attacked the environmentally progressive initiative as a “war on meat,” posing an existential threat to meat eaters and cattle farmers. Notably, the Green New Deal did not contain meat mandates. In the Green New Deal discussion, though, this hypothetical meat ban effectively functioned as metaphorical shortcut for progressive political overreach.

This demarcation is not confined to one political party. In a Democratic primary debate in 2019, New Jersey Senator Cory Booker – a vegan since 2014 – was asked by a debate moderator if, as president, he would demand Americans follow his diet. Booker, surprised by the personal question, said no. He did not win the nomination.

More meat, less elite

Meat, or lack thereof, has gathered more significance in the second Trump presidency via Health and Human Services Secretary Robert F. Kennedy Jr.’s Make America Healthy Again initiative. Kennedy, who touts his “carnivore diet,” says he “only (eats) meat or fermented foods.” He has even modified the food pyramid – the Department of Agriculture’s visual nutrition guide – shifting red meat from a food to be consumed sparingly to a high dietary priority.

Meanwhile, multiple Republican-leaning states have banned cell-cultured meat, or meat produced in a lab, for not being “real” and, so, being dangerous. After signing a ban on cultured meat, Florida Governor Ron DeSantis declared that the bill represented a battle against the global elite and its “authoritarian goals.”

Secretary of Agriculture Brooke Rollins speaks at a Department of Health and Human Services event in January 2026. The Trump administration announced new dietary guidelines emphasizing proteins. Anna Moneymaker/Getty Images

2026 and beyond

While the beef between Paxton and Talarico will likely resolve after the 2026 midterms, appeals to meat, meat eaters and meat-eating in U.S. political communication will not.

As available meat substitutes increase, economic burdens on ranchers rise and debates over the meat industry’s impact on climate change intensify, we expect meat’s culture war cachet to surge too.

“Tofu Talarico” is just one of what will be numerous examples of meat symbolizing what the future of the country, its leaders and its citizens should be.

S. Marek Muller, Associate Professor of Communication Studies, Texas State University and David Rooney, Associate Professor of Practice, University of Wyoming

This article is republished from The Conversation under a Creative Commons license. Read the original article.

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The impact of agriculture on climate change is significant. According to the Environmental Protection Agency (EPA), the agriculture sector is responsible for 10 percent of the total U.S. greenhouse gas emissions, after transportation (29 percent), electricity production (25 percent), industry (23 percent), and commercial and residential usage (13 percent).However, according to Peter Lehner, managing attorney for EarthJustice, a nonprofit environmental law firm, the EPA estimate is "almost certainly significantly quite low."

Lehner argues that most analyses exclude five unique sources of emissions from the farming sector: soil carbon (carbon released during the disturbance of soil), lost sequestration (carbon that would still be sequestered in the ground had that land not been converted into farmland), input footprints (carbon footprint for products used in agriculture, like the manufacturing of fertilizer), difficult measurements (it is harder to measure the carbon emissions of biological systems like agriculture than it is to measure the emissions of other industries that are not biological, like transportation), and potent gases (like methane and nitrous oxide).

Regarding that last source: Focusing on carbon dioxide as the main greenhouse gas often ignores powerful planet-warming gases that are emitted by agriculture and that are even more potent than carbon dioxide. Methane, which is emitted by the burps and farts of ruminants like cows and sheep, has up to 86 times more global warming potential over a 20-year period than carbon dioxide (and also impacts public health, particularly in frontline communities). Nitrous oxide, a byproduct of fertilizer runoff, has 300 times more warming potential than carbon dioxide (and also harms plants and animals).

"Most other studies, including by the [United Nations (UN)] and others, say that agriculture contributes much closer to 15 or 20 percent or more of world greenhouse gas emissions," Lehner points out.

Disappointingly, agriculture was not a central topic of discussion at COP26, the international climate summit that recently concluded in Glasgow, Scotland. "Despite [the] huge impact to ecological systems and climate," writes Suzannah Gerber, a nutrition scientist and fellow of the National Institute of Food and Agriculture—a research agency within the U.S. Department of Agriculture—"specific high-level talks about agriculture comprised less than 5 percent of all official negotiations and less than 10 percent of side events, favoring the less controversial topic of renewable energy."

And while renewable energy supporters cheered the fact that the Glasgow Climate Pact is the first UN climate agreement to explicitly mention "coal" and "fossil fuels"—something that the fossil fuel industry fought hard against in previous summits, and that China and India managed to water down in the current agreement—the pact makes no mention of the words "agriculture" or "food."

Meat Is Murder—for Animals and the Environment

Forests continue to be clear-cut to make room for farms, such as factory farms—which supply humans' appetite for meat—and plantations that produce the world's most used vegetable oil: palm oil. And while deforestation and methane emissions were main topics at COP26 (resulting in pledges to reduce both), agriculture—which is intimately linked to deforestation and land-use change—was relegated to a sideline topic. "Unlike forest, finance and transport—that got the feted 'title of a day' at … [COP26]—agriculture was taken up as part of 'Nature Day' on a Saturday," reported Richard Mahapatra for Down to Earth. "Outside the venue, thousands protested against a gamut of things, including step-motherly treatment to food systems that have been a major source of greenhouse gas… emissions."

Within agriculture, producing meat is the main climate problem: Plant-based foods account for 29 percent of the global food production greenhouse gas emissions, while animal-based food accounts for almost twice as much—57 percent—with beef being the main contributor. "Every bite of burger boosts harmful greenhouse gases," said the United Nations Environment Program (UNEP). "Research shows that if cows were a nation, they would be the world's third-largest greenhouse gas emitter," according to UNEP. "As humans, meat production is one of the most destructive ways in which we leave our footprint on the planet."

And many, many more human footprints are on the way. By 2050, the human population is expected to reach a staggering 9.9 billion people. (Today, there are 7.7 billion people on the planet; just 50 years ago, the global population was less than half that number.) To ensure global food security in 2050, the Food and Agriculture Organization (FAO) said that food production must increase by 60 percent.

A More Sustainable Future Is Plant-Powered

Animal-based agriculture is ultimately a poor way to feed a skyrocketing human population. "Farming animals is notoriously inefficient and wasteful when compared to growing plants to feed humans directly, with the end result that 'livestock' animals take drastically more food from the global food supply than they provide," writes Ashley Capps, a researcher specializing in farmed animal welfare for A Well-Fed World, an international food security organization advocating for the transition to plant-based agriculture.

"This is because in order to eat farmed animals, we have to grow the crops necessary to feed them, which amounts to vastly more crops than it would take to feed humans directly," writes Capps. "To give one example, it takes 25 pounds of grain to yield just one pound of beef—while crops such as soy and lentils produce, pound for pound, as much protein as beef, and sometimes more."

Switching to plant-based agriculture would help prevent food shortages, hunger and even famine at a time when climate change is creating food insecurity across the globe. Patricia Espinosa, executive secretary of the UN Framework Convention on Climate Change, had warned during the Saudi Green Initiative Forum on October 24 that failure to stem the climate crisis "would mean less food, so probably a crisis in food security."

A Well-Fed World points out that "[c]limate change is a hunger risk multiplier, with 20 percent more people projected to be at risk of hunger by 2050 due to extreme weather events. Unfortunately, the world's most food insecure populations are also those disproportionately harmed by climate-related events, including increased heat waves, droughts, hurricanes, tsunamis and flooding."

Climate, Conflict and COVID-19: A Perfect Storm

"A perfect storm of conflict, climate crises, the effects of the COVID-19 pandemic and rising costs for reaching people in need is causing a seismic hunger crisis," warns the World Food Program, the food assistance branch of the UN. The agency has recently launched a public appeal to the world's billionaires to donate $6.6 billion to save 42 million people across 43 countries from famine.

"Concurrently replacing all animal-based items in the U.S. diet with plant-based alternatives will add enough food to feed, in full, 350 million additional people, well above the expected benefits of eliminating all supply chain food waste," according to a 2018 study by an international team of researchers published in the journal Proceedings of National Academy of Sciences of the United States of America. The authors note that the results of their study "highlight the importance of dietary shifts to improving food availability and security."

The dietary shift from meat to plants is something that UNEP has underscored as a way to combat climate change and increase the efficiency of our food system. In their Emissions Gap Report 2021, the agency noted that—in addition to switching from the combustion of natural gas to renewables—"behavioral changes such as reduced consumption of cattle-based foods and reduced food waste and loss" present a significant opportunity to reduce methane emissions. "[F]ast methane action, as opposed to slower or delayed action, can contribute greatly to reducing midterm (2050) temperatures," the report states.

COP26's Missed Opportunity

In many ways, this behavioral change is already underway, as veganism is on the rise. "It can be difficult to get an accurate picture of how many vegans there are in the U.S., but one survey found a 300 percent increase in vegans between 2004 and 2019, amounting to about 3 percent of the total population or nearly 10 million people," notes Sentient Media, a nonprofit animal rights journalism organization. Still, even though there has been a steady increase in plant-based diets, meat consumption is hitting record levels, aided by carnivores in low- and middle-income countries where incomes are on the rise, like India and China.

Considering the growing interest in plant-based eating, the COP26 negotiators missed an opportunity to make dietary and agricultural changes a main thrust of the global climate solution. "Without positions and main messages from COP26 leadership, the need to address the climate change contributions from diet will not be able to gain ground," writes Gerber. In the UN-managed "Blue Zone" at the Glasgow Science Center, for example, while COP26 attendees were presented with mainly animal-based food choices, only 38 percent of the menu was plant-based, as opposed to the earlier promise of ensuring "50 percent plant-based offerings within the Blue Zone."

In order to limit global warming to 1.5 degrees Celsius above preindustrial levels (which will help avoid the worst impacts of climate change), the world must achieve net zero emissions by 2050. To meet this goal, the COP26 organizers listed four distinct strategies: accelerate the phase-out of coal; curtail deforestation; speed up the switch to electric vehicles, and encourage investment in renewables.

They would have done well to add a fifth: transition the world to a plant-based diet.

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Hormel, Kellogg’s Getting Into the Plant-Based Meat Business

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sustainable food policy which ends red meat meals has improved student diets and boosted a university catering service's profits.

The University of Cambridge in England, one of the richest and most famous universities in the world, has ended red meat meals in its outlets.

Beef and lamb are off the menu in its cafes and canteens, to educate staff and students about how to change their diets so as to help avoid dangerous climate change.

At the same time, the university says the decision will go a long way to reducing the carbon footprint of the University Catering Service (UCS) and cutting the amount of land needed to feed the students and administrators.

In a report on its decision to cut out red meat, known also as ruminant meat, the university says it has also greatly improved the variety of meals in its restaurants, particularly of vegetarian and vegan alternatives.

This has lowered the amount of land the UCS needs to grow food by over a quarter and its carbon footprint by over a third, while at the same time increasing profits.

The change of policy by catering managers has also meant that, over the last 12 months, the catering staff have lowered food waste from the university's canteens and eliminated unsustainably harvested fish from their menus.

Andrew Balmford, Cambridge's professor of conservation science, said: "It is hard to imagine any other interventions that could yield such dramatic benefits in so short a span of time."...

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