Project Magna

We’re going to need a good name and value proposition.

The value spread of what we’re discussing is very big:

• ROI on existing data purchases through significantly enhanced applications of those data sets
• R&D improvements based on identifying targets for development, clinical trial candidates, (think CancerLinQ)
• Commercial value through enhanced model integration across forecasting, L&A, comm ops, brand management etc.

Process:

1. Agree overall strategy for business
2. Identify funding structures and limitations
   1. Target is MVP
   2. 2nd stage needs to be identified
3. Determine MVP for initial development
   1. Acquire data
   2. Convert to VM structure
   3. Design and build MVP