Jerry
Preview
Open in TheBrain
Welcome! (start here)
Types of Marketing
Permission Marketing
Messages Must Be
Personal
Big Issues
Key Tech Issues
Economics
Economists
Richard Thaler
Attachments
Richard Thaler
Parents
Behavioral Economics
Booth School of Business (1898)
Consortium of Behavioral Scientists (COBS)
Economists
Nobel Memorial Prize in Economic Sciences (was Sveriges Riksbank Prize in Economic Sciences in Memory of Alfred Nobel)
Obama's Behavioral Economics Squad
OP People to Meet
Children
@R_Thaler
Anomalous Behaviors
Caution Is Costly, Scholars Say (early Leonhardt article on Thaler)
Choice Engines
In order to do good economics you have to keep in mind that people are human.
Interview with Richard Thaler
Mental Accounting
Misbehaving: The Making of Behavioral Economics (2015)
Nobel in Economics Is Awarded to Richard Thaler
Nudge: Improving Decisions About Health, Wealth, and Happiness
Overcoming Obstacles to Better Health Care
Prospect Theory
Public Policies, Made to Fit People
Quasi-Rational Economics
Save More Tomorrow
Smarter Information, Smarter Consumers
The Winner's Curse
The Winner's Curse
This Data Isn’t Dull. It Improves Lives.
Watching Behavior Before Writing the Rules