Jerry
Preview
Open in TheBrain
Welcome! (start here)
0801 VizThink08 Wiki
Nancy Duarte
LATCH: Location, Alphabets, Time, Categories, Hierarchies
Time
The Past
Memory
Context
Framing
Mental Accounting
Parents
Framing
Principles of Behavioral Economics
Richard Thaler
We Treat Money Differently Depending on Origins, Size, etc.
Children
House Money Effect
Paper Losses
Paper Profits
We Spend More When Using Credit Cards