Confirmation bias
<p>Jul 03, 2011 10:11 AM
 
favoring info that confirms your own preconceptions or hypotheses regardless of whether it is true.
 
leads to polarization.
 
Ppl gather evidence and recall info from memory selectively and interpret it in a biased.
 
example: gun control:  ppl prefer sources that affirm their existing attitudes.
 
 </p>