SenseMaker® allows for the self-signification of stories, experiences or observations that are shared
The power of interpretation lies with the storyteller who gets to position the dot on the triad, dyad or stones map
In this way, the storyteller adds layers of meaning to their story
Patterns then emerge from these layers as encapsulated in the signifiers
The reason for these question types is to increase ambiguity and the cognitive load on the user in answering the questions
This helps avoid an automatic response where respondents don’t even think about their response (as is often the case with standard surveys)
The design of signifiers is an art informed by research
Provide no “ideal” or “right” answer to avoid gaming response
-Score satisfaction 0-low to 5-very high-
Make the elements understandable with tension to expose gradients
Select generic signifiers from a library derived from concepts researched in academic literature or frequently discussed by professionals and practitioners such as: