COM-B change framework

• COM-B is a framework for understanding and changing behavior. It was developed by Susan Michie, Maartje van Stralen, and Robert West in 2011
• The framework identifies three key factors that influence behavior: capability, opportunity, and motivation
  • Capability refers to an individual's psychological and physical ability to participate in an activity
  • Opportunity refers to external factors that make a behaviour possible
  • Motivation refers to the conscious and unconscious cognitive processes that direct and inspire behaviour

• COM-B is often used in public health settings to identify what needs to change in order for a behavior change intervention to be effective
  • A diagnostic tool that allows you to identify where the barriers to behaviour are, so you can design solutions that are more likely to influence capability, opportunity, and motivation as needed

(1) The COM-B Model for Behaviour Change - The Decision Lab. https://thedecisionlab.com/reference-guide/organizational-behavior/the-com-b-model-for-behavior-change.

(2) A brief introduction to the COM-B Model of behaviour and the PRIME .... https://www.qeios.com/read/WW04E6.2.

(3) The COM-B model of behaviour change explained | Together Agency. https://togetheragency.co.uk/news/the-com-b-model-of-behaviour-change-explained.

(4) A brief introduction to the COM-B Model of behaviour and the PRIME .... https://discovery.ucl.ac.uk/id/eprint/10095640/.

(5) A guide on The COM-B Model of Behaviour. - Social Change. https://social-change.co.uk/files/02.09.19_COM-B_and_changing_behaviour_.pdf.