Attractors
- Attractors are phenomena that arise when small stimuli and probes (whether from leaders or others) resonate with people
- As attractors gain momentum, they provide structure and coherence
- Attractors are forces that hold the agents in place
- Attractors create BOUNDARIES while allowing FREEDOM within the boundaries

- Strange attractor = unpredictable complex patterns emerging over time
- Imagine if Red and Blue magnets in base turned ON or OFF, or REVERSED POLARITY
You don’t directly say “I’ll create an attractor”. Instead, “I’ll do a safe-to-fail experiment by changing system conditions and an attractor may emerge.”
[Marcus Jenal]
- Attractors embody a set of coherent values and beliefs – for example a religious tradition acts as a complex attractor
- They encode specific behavioural norms – for example how to behave on a busy intersection in traffic
- Attractors modulate how new information is processed – for example the way information on scientific evidence for climate change is interpreted by climate change skeptics