Past decade it’s been on the front burner of Behavioural Economics
Nudging is a concept in behavioral economics and psychology that involves influencing people's behavior and decisions in a subtle and non-coercive way.
It is based on the idea that individuals can be influenced to make better choices by altering the way choices are presented to them, without restricting their freedom of choice.
However, critics of nudging raise concerns about potential manipulation, paternalism, and privacy issues, as well as the ethical implications of using psychological techniques to influence people's decisions without their explicit consent.
Effective nudging requires transparency, accountability, and careful consideration of ethical principles.
