3.2 Develop marketing strategy (10102)

<p><strong>Charting a strategic course for marketing products/services. This will include defining the value proposition, creating a mechanism for pricing, and determining the right mix of marketing channels. Create a specific positioning and branding for the organization's offerings. Enlist marketing head to lead, with inputs from the business development and sales functions.</strong></p>

<p>[Process Efficiency] Customer wallet share</p>

<p>[ID:100479] Customer wallet share</p>

<p>[Process Efficiency] Key customer growth</p>

<p>[ID:100810] Percentage of revenue growth for the top 20 percent of customers</p>

<p>[Process Efficiency] Key customer profitability</p>

<p>[ID:100813] Percentage of profitability change for the top 20 percent of customers</p>

<p>[Process Efficiency] Key customer retention rate</p>

<p>[ID:100816] Key customer retention rate</p>

<p>[Process Efficiency] Market share</p>

<p>[ID:100480] Market share</p>

<p>[Process Efficiency] Percentage of customers who can name brand in unaided recall test</p>

<p>[ID:101928] Percentage of customers who can name your business entity's brand in an unaided recall test</p>

<p>[Process Efficiency] Percentage of customers who would recommend product/service to family/friends</p>

<p>[ID:101929] Percentage of customers who would recommend your business entity's product/service to family/friends</p>

<p>[Process Efficiency] Percentage of revenue attributed to customers who made first purchase of the brand</p>

<p>[ID:102525] Percentage of revenue from customers making their first purchase of the brand in the last 12-month reporting period</p>

<p>[Process Efficiency] Relative change in brand performance over the past three years</p>

<p>[ID:101660] Relative change in brand performance over the past three years</p>