3.4 Develop sales strategy (10103)

<p><strong>Developing concrete plans for guiding and providing support to the sales function. Chart a road map for the sales function, including an analysis of historical sales data to create forecasts for anticipated sales, forming sales targets, forging partnerships with other economic agents to boost sales, devising a budget for this function, and determining metrics to measure customer management activities as well as progress in achieving sales targets.</strong></p>

<p>[Cost Effectiveness] Budget for sales as a percentage of revenue</p>

<p>[ID:100027] (Budget for sales / Total business entity revenue) * 100</p>