Learn2 Write a Business Plan - Step 6

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                          Learn2 Write a Business Plan
      
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                          (Continued) 
      
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                                    Address the market 
      
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                          The market analysis will describe who exactly
      
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                          is going to buy your product. Here are the
      
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                          questions to address: 
      
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                               What are the ages, income levels, and
      
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                               location of your customers? Establish a
      
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                               clear demographic. 
      
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                               What are their needs and how does your
      
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                               product meet them? 
      
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                               What products are they currently buying
      
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                               to meet the same need? 
      
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                          You've shown who needs your product; now it's
      
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                          time to prove you can actually get them to buy it.
      
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                          That's where your marketing plan comes in.
      
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                          And the more creative it is, the better. Just make
      
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                          sure it answers these basic questions: 
      
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                               What is your overall marketing strategy? 
      
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                               How do you initially plan to inform and
      
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                               educate customers about your product? 
      
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                               How will you generate sales over the long
      
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                               term? 
      
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                               How will you price products? 
      
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                               Will you hire a sales team? If so, what will
      
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                               its function be? 
      
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                               What is your distribution scheme--how
      
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                               will the product reach the customer? 
      
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                               Will you hire public relations
      
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                               professionals? 
      
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                               Do you plan to use advertising? How? 
      
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                               What will your overall marketing costs
      
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                               be? What percentage of your total costs
      
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                               does this entail? 
      
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                                              Step 7 
      
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